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» The Letterville BullBoard » Design/Cost Workshop » Pricing digital printing on vinyl

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Author Topic: Pricing digital printing on vinyl
Greg Cunningham
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Member # 3361

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[Confused] Hello, I recently purchased a Roland ColorCamm Pro PC60, & SignLab software. I'm not too happy with either of them (but that's for a later discussion). I'm not sure what to charge customers for the colour prints. [/LIST] Can anyone help?

Thanks!

Greg
glcstudios@sympatico.ca

--------------------
Greg Cunningham
GLC Studios
450 Northland Ave.,
Port Colborne, ON L3K 4B2
905-835-6776
glcstudios@sympatico.ca

Posts: 2 | From: Port Colborne, ON | Registered: Oct 2002  |  IP: Logged | Report this post to a Moderator
Jon Aston
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Member # 1725

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Hi Greg.

I would recommend AVIODING turning your work into "output" and charging by the square foot.

I realize that I'm not providing you with the simple answer you're looking for, but given the materials costs for the system you just purchased, you might find it difficult to compete with other digital printing "output" -- especially if you allow your work to become a commodity. Play to your strengths and charge the maximum the market will bare.

Good luck -- and I hope you will consider giving us a crack at your next equipment purchase...

May I add your name and information to our mailing list?

--------------------
Jon Aston
MARKETING PARTNERS
"Strategy, Marketing and Business Development"
Tel 705-719-9209

Posts: 1724 | From: Barrie, ON, CANADA | Registered: Sep 2000  |  IP: Logged | Report this post to a Moderator
Bob Rochon
Resident


Member # 30

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Greg,

Jon is correct, also try Estimate Software, this is the best way I know to price out your digital work, by the square foot leaves too much money on the table.

I beleive there is a downloadable demo to try

Estimate software

--------------------
Bob Rochon
Creative Signworks
Millbury, MA
508-865-7330

"Life is Like an Echo, what you put out, comes back to you."

Posts: 5149 | From: Millbury, Mass. U.S. | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Greg Cunningham
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Member # 3361

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Jon,
I'm not planning on selling just the prints, & competing with other print houses. The cost of operating this machine is way too high. Some of my designs include illustrations or photos, & I need to know how to price a sign that has a full colour print incorporated in it.

You can add me to your mailing list if you wish. Could you send me a price list?

Signs are only part of what we do. We also do graphic design, illustration, brochures & other print related material.

Thanks

quote:
Originally posted by Jon Aston:
Hi Greg.

I would recommend AVIODING turning your work into "output" and charging by the square foot.

I realize that I'm not providing you with the simple answer you're looking for, but given the materials costs for the system you just purchased, you might find it difficult to compete with other digital printing "output" -- especially if you allow your work to become a commodity. Play to your strengths and charge the maximum the market will bare.

Good luck -- and I hope you will consider giving us a crack at your next equipment purchase...

May I add your name and information to our mailing list?



--------------------
Greg Cunningham
GLC Studios
450 Northland Ave.,
Port Colborne, ON L3K 4B2
905-835-6776
glcstudios@sympatico.ca

Posts: 2 | From: Port Colborne, ON | Registered: Oct 2002  |  IP: Logged | Report this post to a Moderator
Jon Aston
Visitor
Member # 1725

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Hi Greg.

Didn't mean to be presumptuous...but I guess I managed to anyways (apologies). Can I assume that a good deal of your "thermal transfer" work will be sold to existing accounts (to whom you already provide other products and services)?

If so, you should be able to charge a bit of a premium based on your track record for quality service and the convenience of 1-stop-shopping. The "trick" might be to "bundle" the various products & services you offer - and (whenever possible), to quote on a "program" rather than a bunch of individually priced components.

A bit of market research will go a long way...What are your competitors charging? What are your Strengths, Weaknesses, Opportunities & Threats (SWOT analysis - a great tool) vs theirs?

Jon

PS
ND GRAPHICS pricelists are available for download on our website.

[ October 28, 2002, 05:35 PM: Message edited by: Jon Aston ]

--------------------
Jon Aston
MARKETING PARTNERS
"Strategy, Marketing and Business Development"
Tel 705-719-9209

Posts: 1724 | From: Barrie, ON, CANADA | Registered: Sep 2000  |  IP: Logged | Report this post to a Moderator
Peter Vasic
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Member # 2377

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quote:
Originally posted by Greg Cunningham:
[Confused] Hello, I recently purchased a Roland ColorCamm Pro PC60, & SignLab software. I'm not too happy with either of them (but that's for a later discussion). I'm not sure what to charge customers for the colour prints. [/LIST] Can anyone help?

Thanks!

Greg
glcstudios@sympatico.ca


Grit your teeth, begin to Gnash, twist and flail wildly, youve bought a PC60.... [Eek!]

Mildly better thasn the PC 50 we run..Not competitive, very costly to run, lots of lost ribbon, misaligned prints, burnt out heads, lack of support , blame the machine owner type stuff..

you poor, poor, person...Welcome to the world of Roland ribbon digital printers [Smile]

We are an Art studio in Adelaide Australia that does similar work to your description. We certainly cant compete with other digital printers on the market, but use our machine to add value to signs that are priced as a Bundle.

i.e. if we were to try and sell a PC50/60 print versus any other competitior, we would be out of business. However, when it is working ( the PC50)
it allows us to enhance a number of our projects with a longish term type photo realistic exterior or interior vinyl addition.

regards

Peter

--------------------
Peter
Artistic Design Solutions
Adelaide, Australia
artisticdesign@bigpond.com

Posts: 24 | From: Adelaide ,Australia | Registered: Oct 2001  |  IP: Logged | Report this post to a Moderator
Robin Sharrard
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Member # 388

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Greg, While I must agree with some things that have been posted here, I also must say that you must find your nitch that this equipment will fit into. I have SignLab e6.1 colormaster and have used it for the past five years and it took me almost a year before I got comfortible with it and learned how to find and use all of its features. While I am learning to use Corel 11 because SignLab simply won't do some of the things I need to do, I like SignLab. Someone who has all their learning time invested in Flexi may like that program better, and so on... There is an infinate number of past posts on the subject of the Roland PC Series printers but if you realy want to get the best performance and value out of what you already have invested in, then check out all the past posts on Rolands thermal printer Forum. I havethe PC-600 and have certainly gone through some very trying times, with lots of wasted ribbons, vinyl, and patience, but It is starting to pay off. I'm actually generating enough money now to make the payments and operating/product costs. If thats all you got and the funds aren't there to buy something else, then contact some folks on this web site that are making it work for them and find out how their doing it. Two people I know of that seem to do well and love there machines are BOB BURNS and RON PERCELL, you can find out contact info through the members data base. As for pricing guid lines, there are several posts from various users and Rolands own Tech team on ther Forum.

Hope this helps! Some days I wish I had a Gerber Edge or something else, but at the end of the month when I have to pay the bill and I haven't sold a single digital print, that $200.00 payment is alot easyer to handle than a $600 - $800.00 payment.

--------------------
Robin Sharrard
Sharrard Graphics & Sign
Fallon, Nevada
rds@phonewave.net
"Proud $$$ Supporter"

Posts: 282 | From: Fallon, Nevda, USA | Registered: Feb 1999  |  IP: Logged | Report this post to a Moderator
   

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