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ok crew - it's been a long long time since I've been very active, but I was asked by an old client to come up with a logo for their new commercial development project.
The only direction I was given was "we like the ESPN Sportscenter logo". Elk Grove is a more rural part of town - you'll find some farms but they are starting to play in the same league as some of the other big cities. This will be one of the largest developments to hit the area, ever.
constructive and other critiques welcome... while this logo is already set, I'd like to know what your thoughts are - especially the great Dan Antonelli!
-------------------- -------------------- Dave Cox C2 Media Services (Formerly That Sign Guy) dave@c2mediaservices.com -------------------- Full Color Printing Posts: 295 | From: Sacramento CA | Registered: Jan 2003
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oh and by the way - I know this doesn't look anything like the espn sportscenter logo... just because they like that logo doesn't mean I have to.
-------------------- -------------------- Dave Cox C2 Media Services (Formerly That Sign Guy) dave@c2mediaservices.com -------------------- Full Color Printing Posts: 295 | From: Sacramento CA | Registered: Jan 2003
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Dave, the icons are cool and I like the Elk Grove... but the lines through SportsCenter are hurting my eyes and making it hard for me to read... I particularly have trouble though the 'SCE' region.
-------------------- Jon Jantz Snappysign.com jjantz21@gmail.com http://www.allcw.com Posts: 3395 | From: Atmore, AL | Registered: Nov 2005
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I think you have enough going on with the icons that you should just go to a solid black "Sportscenter"....that should be sufficient. It will make for a lot stronger logo.
-------------------- Todd Gill Outside The Lines Potterville, MI Posts: 7792 | From: Potterville, MI | Registered: Dec 2001
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totally agree guys - as we've all experienced in the past... that was the part of their input that I had to give in on. I orginally showed a version with no lines... they said "too plain" needs to look "fast" like nascar and espn... ok uh... what the heck are you talking about?
I think the descending G is hurting the SCE combo as well. I wonder if a good compromise would have been just one horizontal line through the center (as opposed to three)
-------------------- -------------------- Dave Cox C2 Media Services (Formerly That Sign Guy) dave@c2mediaservices.com -------------------- Full Color Printing Posts: 295 | From: Sacramento CA | Registered: Jan 2003
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If you made the "SPORTSCENTER" two words you'd have room for your decender. Since when is it one word. I know why ... I goggled it a few minutes ago, after reading this post. Marketing genius, I guess
-------------------- Compulsive, Neurotic, Anti-social and Paranoid ... but basically Happy Posts: 2677 | From: Rochester, NY, USA | Registered: Nov 1998
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Just a thought why not have the text solid but drag the lines away from the left of the letters in black leaving a white keyline to the right..like a cartoon speed effect
does that make sense
-------------------- Terry Bull Sign & Custom Grays Essex England
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"needs to look "fast" like nascar and espn"
Might be some thing like this he has in mind....
This font for sportscenter (serpentine bold) is probably the commonly seen one on race cars over the last few years. Just one strikeout line and it leans a little toward the ESPN font without being a total ripoff.
I really like the icons and thought making them a little bigger didn't detract from or overpower the text. Stretched the gradient line longer. It's a nice little touch, but felt a bit lost in the overall layout.
My 2 bits... Rapid
[ October 27, 2007, 10:33 PM: Message edited by: Ray Rheaume ]
-------------------- Ray Rheaume Rapidfire Design 543 Brushwood Road North Haverhill, NH 03774 rapidfiredesign@hotmail.com 603-787-6803
I like my paint shaken, not stirred. Posts: 5648 | From: North Haverhill, New Hampshire | Registered: Apr 2003
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