posted
I usually don't post pictures of my logos in here. I'm not much of a logo guy although I enjoy creating them with a cup of coffee sitting next to me as an alternative to climbing a ladder with drops of flourescent paint landing in my hair as I roll out a splash.
I did this logo for a friend of mine who was super ecstatic about it. He said he wanted it to have a strong secure feel and give an overall sense of security and watchfulness. This is what I came up with. Well, he was pleased, I was pleased, but I'm not a trained eye and neither is he. We just know we like it. I want to hear from some of the trained eyes what (if anything) could be better in producing a logo like this from a pro standpoint.
posted
Nice Job Dawud. You've got some great ideas happening here. If your still interested in tweaking it, try playing with the line weight of the fonts. If 'inventory services' was half the size and weight, it would start to relate to 'Exact' in a totally different way. I guess we also need to ask the question "how is it supposed to read": 1) EXACT inventory services, or 2)exact INVENTORY SERVICES, or 3) EXACT INVENTORY SERVICES. The word that you would like to emphasis should also have the heaviest line weight. Hope this helps. Keep up the great work.
What is the logo signifying? Is it just a pool of "E"s or is it representing something I just don't get yet. Maybe it is an E & an I, but then where is the S? I would try to work in some relevance other than just the letter E.
I also don't care for the extra sprue on the Green E in the EXACT text; that middle arm that extends to the left. I would chop it off I think.
What does the company do? This might help us to inspire you in a direction. Do they guard the stuff literally, or is it anti-shoplifting gizmo?
-------------------- Phil Steffen, 29 Van Rensselaer St City of Saratoga Springs DPW Saratoga Springs NY 12866 Posts: 563 | From: beautiful Saratoga Springs NY | Registered: Aug 2001
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posted
Lose the web address as a part of the logo - it shouldn't be integrated in that manner, unless they're a dot com.
The E cross stroke hitting the icon is somewhat awkward. The use of helvetica for secondary copy along with a different sans serif for your main copy doesn't work. If you your going to mix faces for main and sub copy, try to find some that work well in harmony or have sufficient differenced. Generally, you wouldn't normally mix two different sans-serif faces for main and sub.
I see the E and I in the icon but not the S. Which brings me to the next observation. Should 'Services' be relegated to secondary and EXACT INVENTORY be treated as main copy? In which case, you would place much more weight on main, and then I would see SERVICES kerned heavily under. The rules feel heavy to me. Although I am a big fan of rules, I generally try to keep them as minimal elements, primarily used to build cohesion, rather than to distract.
You basic layout is solid - I just think the icon needs further thought, and your typography needs some refinement. But it follows a well established, successful model.
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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I'd have to disagree. While I am glad your buddy likes the logo...I personally see every imaginable problem with it.
The icon thingy on the left leaves me completely baffled; what is it?
The rest of the copy is hurtful to the eyes - a mass of similarly stroked fonts fighting for obscurity.
Every design principle in the book is broken here...
First - I agree with Dan that the web address MUST go.
Second - Ditch the Spiderman "exact" font and replace it with a powerful, bold font to emphasize the name.
Third - "Inventory Services" should be a lighter sans-serif font...on a single line ... as a secondary element.
Fourth - If you need to have an accompanying icon, you should play up the visual of *exact* and *inventory* by coming up with an element that emphasizes orderly positioned shapes in relation to one another. This will help bolster the visual interpretation of a company whose business is to be orderly and organized.
Color should favor "Exact"....
I'd love to offer up a concept as an example...but, it sounds like you've completed the task and are just offering this up for critique.
I do agree it would be helpful for us to know more about the company.
I apologize in advance if this seems a brutal critique...but I'm feeling like the best help is an honest assessment, at least from my point of view. No cruelty intended.
posted
Thanks for the critiques everyone. I think I will cut that piece off the E. The icon is actuallt just the "E" in Exact turned on all sides and the sphere on each side represents eyes that see in all directions. (wooo- deep , man) Well, the customer loved it anyway, I got paid and at this point any changes would be purely a sacrifice for the craft of logo designing.
posted
Got to agree with Tod. My first reaction when I scrolled down was that my eyes crossed; it took me a few seconds and a concious effort to read the message - that's not a good thing in a logo! I don't wish to be seen as hyper-critical, but that was my reaction. Well, you asked....
-------------------- "A wise man concerns himself with the truth, not with what people believe." - Aristotle
Cam Bortz Finest Kind Signs Pondside Iron works 256 S. Broad St. Pawcatuck, Ct. 06379 "Award winning Signs since 1988" Posts: 3051 | From: Pawcatuck,Connecticut USA | Registered: Nov 1998
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What I'm saying is that the format or model of the logo is good. If you've read my books, that statement is easier to understand. BUt the basic theory---- meaning, icon to the left, main copy to the right, subcopy under, is what I'm saying is solid. That is a format or model which works well. Finding the right icon, and typographical selections - well that's another issue.
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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![[I Don t Know]](graemlins/dunno.gif)
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So we're on the same page then....
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