posted
Here's a logo we've just designed for a local agricultural machinery maker. Previously they just had two words in an italic times bold font- rather 'ordinary'. The creamy yellow is their powdercoated parts colour, and everything else is dark green. This is designed to go on the dark green.
(In case anyone can't figure it, the first letter is a stylised 'A' for Austil, but it's in the shape of a cultivator tine. They requested a bit of a grey blend in the logo, or I'd be inclined to fade it with black lines or a halftone.)
All opinions, comments or fixes appreciated, thanks!
edit to add, the E of equipment should be creamy, not white, I know. I was trying to do it all in Illustrator, just for the exercise. Some things just slip by somehow!
[ December 13, 2005, 08:22 PM: Message edited by: Ian Stewart-Koster ]
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7017 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
| IP: Logged |
posted
Hi Ian. I dont think that the "A" works with it. I find it tough to read. I thought it said Ustil. Perhaps you could depict that cultivator part in a panel. The alphabet you choose for the main copy, I find is too heavy. It starts turning into a blob from a distance. I'd like to see the back panel the dark green color, it's fighting with your main copy. Did this up quick for you. Hope this helps.
Stevo
-------------------- Stevo Design Illustration Logos Sign Design Clip Art www.stevo-design.com Posts: 1680 | From: Edmonton Ab Canada EH! | Registered: May 2001
| IP: Logged |
posted
I thought it said "ustil" too. I like the idea of putting the cultivator thingy as Stevo did.
If I were using your logo, Ian, I would bump up the triangle, makine it less squatty, put the cultivator in it up top (I don't think the grey blend works with the yellow at all) I'd make it like Stevo's.
I'd ditch the box behind "Austil" and make that copy in white with a black outline. Then I'd ditch the box behind "equipment" and make that copy in black, inside of the creamy yellow triangle.
If I were using Stevo's logo, I would ditch the drop shadow on "Austil" and add a white outline to the entire logo, as these have to go on dark green vehicles.
But that's just me! Love....Jill
Posts: 8834 | From: Butler, PA, USA | Registered: Jan 2001
| IP: Logged |
posted
I did not realize the graphic was supposed to be the letter "A" either. If it must be used to represent the letter "A" - you may want to make it smaller & have it inside the "A" so the letter is visible.
Stevo - did you do the bevel on the word Austil in photoshop or illustrator? I have done bevels like that in Photoshop, but they never come out that smooth.
Thanks Mike
-------------------- Mike Stowe Signs Unlimited Mishawaka, IN info@pwcgraphics.com Posts: 208 | From: Mishawaka, Indiana USA | Registered: Nov 1998
| IP: Logged |
posted
Whoops! Firgot they were going on green vehicles! Maybe the back panel could be a darker green than the trucks. Something to push the copy to the front.
Hi Mike. Nope that's done in Corel Draw. What I do is put an inline on the letter, duplicate it right on top, then offset the letter and trim the one underneath. I always like how much more crisp and sharper it looks that way instead of using photo filters.
Stevo
-------------------- Stevo Design Illustration Logos Sign Design Clip Art www.stevo-design.com Posts: 1680 | From: Edmonton Ab Canada EH! | Registered: May 2001
| IP: Logged |
posted
I just popped in for a quick check- thanks Ryan & Stevo, Jill & Mike. Ryan, shrinking the 'equipment' made the triangle too dominant & it wasn't balanced in my opinion. Thanks for the thought though. Stevo, thanks too for a great job- I guess I omitted to say that most of the stuff they make has spaces on it about 4" high, but as long as you want 2,4,8,16 feet long, but the height it minimal. That's a reason I put the tine in line, rather than over the top like your nice attempt- any yes, it's on green! I picked the heavier alphabet as it went with the abstracty 'A', but I guess that's a little too abstracty...!
We'll get there, somehow!
I'm trying to stick with a design I can screenprint in preferably one colour of vinyl ink, on another (like the black ink on a cream vinyl), & either plot the outline or diecut them, but...a more colourful design, printed on an SP540 could work, I just hadn't geared myself to that thought & money process (nor had the customer).
Currently I plot a lot for them, & I screen print a lot of vinyl stickers (on clear) for them. It means a lot to them to be able to phone up & get stuff printed within a day (I'll do it for them), when you live out in the sticks like we do. They usually order 100-400 of anything at a time.
edit to add, that thinking about it now, maybe the tine can be the 'negative' triangle inside the A... a bit small though to be appreciated, but there's merit in that idea somewhere.
[ December 14, 2005, 10:40 AM: Message edited by: Ian Stewart-Koster ]
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7017 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
| IP: Logged |
posted
Ian, I would have never guess that blade was an A either. If you need a horizontal format, maybe move the blade graphic to the left and add the "A" to the USTIL. The biggest problem I see is that the background triangle and the lettering is all the same color. The only thing the triangle does is make the lettering blend into the background...it is all the same color. Maybe the blade graphic could be blown up and inserted instead of the ivory triange in shades of darker grey??
Just my 2cents.
Suelynn
-------------------- "It is never too late to be what you might have been." -George Eliot
Suelynn Sedor Sedor Signs Carnduff, SK Canada Posts: 2863 | From: Carnduff, SK Canada | Registered: Nov 1998
| IP: Logged |
quote:Originally posted by Ian Stewart-Koster: maybe the tine can be the 'negative' triangle inside the A... a bit small though to be appreciated, but there's merit in that idea somewhere.
That is what I was thinking (but my wording didn't convey the idea very well). It would make the customer happy if he/she was really stubborn about having the "A / tine" theme.
Let us know how it works out for you.
Stevo - thanks for the tip! Mike
-------------------- Mike Stowe Signs Unlimited Mishawaka, IN info@pwcgraphics.com Posts: 208 | From: Mishawaka, Indiana USA | Registered: Nov 1998
| IP: Logged |
posted
Good advice so far...I particularly agree with Suelynn on the color. Needs something there to push those letters out. If you have to stay with two colors, maybe just use the black. I also like the idea of bringing the tine into the "A", but you'll have to check it at actual size to see if it works. Sometimes that small you lose it. Keep us in the loop.
-------------------- Joe Endicott NEXCOM (Navy Exchange Service Command) Signing Programs Specialist Virginia Beach, VA jeendicott@msn.com
"I want to be Stereotyped....I want to be Classified." Posts: 681 | From: Virginia Beach, VA USA | Registered: Mar 1999
| IP: Logged |
posted
Doug, that's really funny- not 10 minutes ago I pencilled out the exact same thing, except for the underslung triangle & the stepped border & dots. I'd drawn the T to line up with the Ls right side, but I'm grateful you put it into form ahead of me! I had the tine a tad smaller too, to make the A a bit more A-like.
We still have a long narrowish shape, but deleting the triangel I think might about do it, or maybe I'll add a triangle fore & aft instead, for the idea of strength.
Arthur, it wouldn't be the first time someone would have considered remodelling the objct to suit the sign! Good one!
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7017 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
| IP: Logged |
![[Wink]](wink.gif)
Printer-friendly view of this topic