posted
Here's a logo I've been working on. Critiques are welcome.
It's funny how hitting the send button can automatically allow you to see changes that need making. Oh well. I'll keep my trap shut until I get some feedback.
My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 3129 | From: Tooele, UT | Registered: Mar 2005
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posted
I honestly think it's a crisp solution. If I have to pick something, I'd offer that the comma after Midway may appear less distracting as a bullet. At least it may tie in with the circle theme. Perhaps instead of the yellow in the banner you could use that skin tone color of the illustration.
How did you come up with that illustration? Looks wonderful. Can we ask your sell price on something like this, as well as how many hours you have into it. Just curious.
nice work!!!
-------------------- Matthew Rolli AdCraft Sign&Design Hudson, WI Posts: 280 | From: Hudson, WI | Registered: Aug 2003
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posted
I think it looks good Russ. The only nitpicky thing I see is to maybe give the main copy a tad bit more breathing room from the upper and lower rules.
Stevo
-------------------- Stevo Design Illustration Logos Sign Design Clip Art www.stevo-design.com Posts: 1680 | From: Edmonton Ab Canada EH! | Registered: May 2001
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posted
I like it too, altho I feel it needs to be just a tad "longer" horizontally. I think I'd flip the illustration so the C in Cabinet has more grounding. Or simply remove those top bars. And fill in the background of the circle with a very light cream color so the guy's white shirt pops. I always love your stuff Russ. Love.....Jill
Posts: 8834 | From: Butler, PA, USA | Registered: Jan 2001
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Maybe try shrinking the graphic just a touch so you can slide it over a smidge to minimize the negative hole between his arm and the word cabinet.
-------------------- “Did you ever stop to think, and forget to start again?” -Winnie the Pooh & A.A. Milne
Kelly Thorson Kel-T-Grafix 801 Main St. Holdfast, SK S0G 2H0 ktg@sasktel.net Posts: 5496 | From: Penzance, Saskatchewan | Registered: May 2002
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posted
I knew I could count on you guys for some great feedback.
Thanks Jake!
Matthew, I think you are right about the comma.
I created the illustration using photographs taken of a co-worker:
I'm a big fan of Michael Schwab the illustrator and I was thinking of his style as I was working on my illustration. I've got at least 10 hours into the project, probably a few more. If I were selling it myself I wouldn't take less than $600. My boss would probably charge $400 for something like this, but he does a lot of favor trading with the cabinet shop owner. It may end up going for much less.
Stevo, thanks for the suggestion on the rules, I moved them a bit.
Jill, I didn't like the illustration flipped, and it looked funny without the top rules. However, I did fill in the background of the circle.
Kelly, you picked up on the thing I noticed, right when I first posted this. I could see the big empty hole in front of the guy. I tried making the illustration smaller, which does make it more balanced. I also tried filling the hole with a cabinet. I like the impact of the larger image, but I also like the less cluttered look of the smaller one. I haven't decided which I like better yet.
My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 3129 | From: Tooele, UT | Registered: Mar 2005
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posted
Definitely not the cabinet Russ, I like the larger image better too. Can you get away with the image breaking out of the circle? Bring it down and too the right a touch like he is planing the banner. That might also solve a small but unimportant hole at the bottom of the C.
The design is great as you first posted it Russ, this is just nit picking.
-------------------- “Did you ever stop to think, and forget to start again?” -Winnie the Pooh & A.A. Milne
Kelly Thorson Kel-T-Grafix 801 Main St. Holdfast, SK S0G 2H0 ktg@sasktel.net Posts: 5496 | From: Penzance, Saskatchewan | Registered: May 2002
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My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 3129 | From: Tooele, UT | Registered: Mar 2005
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posted
I am also a fan of Michael Schwab. His work is so simple, yet so powerful. As always, your designs look great. I like the second one in your second post where you included a little more of the body. I also like leaving the "since 1980" at the bottom. When put inside the circle it seems to distract from reading Peirce Cabinet. When added at the bottom in the dark area, it seems to pull the eyes down after seeing the name and image. Just my opinion.
-------------------- John Duckett Strike Creative Greenwood, South Carolina Posts: 277 | From: Greenwood, SC | Registered: Feb 2004
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My 2 cents... You might try a darker shade of ivory inside the curls of the ribbon to give it added dimension. Also give all your drop shadows the same treatment (direction) either bottom right (like on the copy) or toward the center (like the horizontal bars).
posted
I see problems with the type distortion, since you squeezed the word "Cabinets" to make both sides even, the letters look even more uneven when distorted...especially the "C"s. I think you can do the one, but adding the distortion makes it more obvious. I have cheated a little bit and made one side a tiny bit longer on one side, and spread the letters on the short side a smidge, and still look better that forcing the type as much as you had too.
I would try no distortions, adjust so that "cabinets" is not so squeezed, or more distortion but start the distortions in the center of the word, that way the end letters do not look too whacky and suble outlines too beef up the type.
The illustration is great I think the enclosure needs come subtle outline as well, It looks a little plain with the one black outline. Overall a great design.
[ December 04, 2005, 11:49 AM: Message edited by: Rick Chavez ]
-------------------- Rick Chavez Hemet, CA Posts: 1538 | From: Hemet,CA U.S.A. | Registered: Jun 2001
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Looks awesome... only thing I might try is a period font instead of a Times (or similar as you have it). I don't get that 'old word craftstmanship' feel with the more modern type treatment.
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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The "Cabinet" type is distorted 90% the "c" on "Peirce" is also sqeezed 90% to match.
On the distorted version, I distorted the type a little using Illustrator and then hand distorted it a little more so it would not look so computerized.
I did not add the drop shadow and It's hard too see it put 2 of the versions hhave a thin strip backround behind 'PEIRCE CABINET"
-------------------- Rick Chavez Hemet, CA Posts: 1538 | From: Hemet,CA U.S.A. | Registered: Jun 2001
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posted
I hate to see that illustration so small...he could come out a bit.
it also helps with that negative space issue....mind you, I like the "since 1980" placement change as well.
I also agree with Dan on the typeface, there is something very non-custom about times-ish type. Not enough character...it doesn't deserve the illustration.
-------------------- Joe Endicott NEXCOM (Navy Exchange Service Command) Signing Programs Specialist Virginia Beach, VA jeendicott@msn.com
"I want to be Stereotyped....I want to be Classified." Posts: 681 | From: Virginia Beach, VA USA | Registered: Mar 1999
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posted
Cmon - we're so close - can't we try a different face than Times? Pretty please? You guys are sooooo close to perfection - that's font selection is making me nutty.
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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posted
Your turn Dan, c'mon, lots of room for you in the sandbox. Russ won't mind.....(WHISPER.... just don't make him mad, cause he is a pretty big guy.)
I really like the image breaking out of the circle too.
[ December 05, 2005, 05:38 PM: Message edited by: Kelly Thorson ]
-------------------- “Did you ever stop to think, and forget to start again?” -Winnie the Pooh & A.A. Milne
Kelly Thorson Kel-T-Grafix 801 Main St. Holdfast, SK S0G 2H0 ktg@sasktel.net Posts: 5496 | From: Penzance, Saskatchewan | Registered: May 2002
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posted
I'm with Dan the type face needs to be more period looking. I like the graphic breaking the panel but you have to be careful not to crowd the font.
-------------------- Jon Harl 5731 Meridian Ave. San Jose,CA 95118
jonharl@comcast.net Posts: 99 | From: San Jose, California | Registered: Jan 2004
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posted
I really appreciate the great feedback you all have given. I haven't had a chance to respond for the past several days, so I'm back again.
I ended up showing the customer a version very similar to the one Joe did, with the man coming out of the circle. The customer liked it and gave us the go-ahead to use it. I left the type the same as before, mainly because we needed to get approval to meet a deadline for a hockey rink ad. I also wasn't sure what to use as a substitute. The current typeface is New Century Schoolbook if memory serves.
Rick, I had concerns initially about the distortion of the type, but when you have 6 letters on one side, and 7 on the other, something's gotta give. I opted for distortion rather than an imbalance in the symmetry. I'm sure there's a typeface that would lend itself better to vertical distortion. If I can find a better typeface, I'll certainly give it a try. The customer hasn't put the logo on anything yet, so I still have time to tweak.
Again, thanks so much for your help. I'm always open to critiques, suggestions, and comments.
My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 3129 | From: Tooele, UT | Registered: Mar 2005
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