Here's a few new logos for some businesses all over the place - Florida, Brooklyn, NY, Michigan and here in New Jersey.
Brooklyn logo was a lot of work (and fun too). We're doing their web site now, and carrying the retro theme on it that too. I like doing those retro-style logos. A lot of research went into color choices, etc.
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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Dan, as usual, each one is fab in its own way. But the Brooklyn one is sooo distinctive. The colors are perfect. It's friendly, too, and inspires a nice nostalgic feeling. Makes me wanna go out and buy sausages!
I am no retro color expert, but I know which tones were in my granny's kitchen, and you are spot-on.
I love the elaborate but simple old-style stuff. Lately I have been going through this "less is more" phase. I dunno if it's because it is easier for me to replicate or what, I just have changed my tastes lately. Since I learned some Corel last January, it is so tempting to put a gradient fade or a drop shadow on every element. But I resist the urge!
Love....Jill
Posts: 8834 | From: Butler, PA, USA | Registered: Jan 2001
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Ah, go home!!! You make me feel so inadequate that I'm gonna have to go buy your books...
-------------------- Janet Bakewell One Sun Grafiks Inc. Slave Lake, AB Canada www.onesungrafiks.com Posts: 128 | From: Slave Lake, AB Canada | Registered: Apr 1999
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Dan, please don't take this the wrong way, as you are one Talented Man, I wish I had 10 percent of the talent you posess... But I feel that you are creating more of an Identitiy for these companies rather than an actual logo.. I'm not going to edit my thoughts so I'll ramble on.. Having said that the MV Cook and Outside influence, to me look like logos, they are easy to read, and make a strong impression. But should'nt logos be really easy to read from a distance, make immediate impressions, can be duplicated easily, like for T shirts, Embroidery, Pens, and the like. So again, The work is fantastic, but I don't think that it would work well in all applications... as a logo should... just playing devils advocate.... please don't hate me.
One other comment.. I truely love the retro feel that you execute with perfection.. I love looking at old black & white ads, and also like the old TV Commercials that they show on TV Sometimes, especially the animated ones. I may be out to lunch on this one.. maybe I'm just jealous that I hav'nt a clue how to use these programs like you do.
-------------------- "Keep Positive"
SIGNS1st. Neil Butler Paradise, NF Posts: 6277 | From: St. John's NF Canada | Registered: Mar 1999
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-------------------- Harris Kohen K-Man Pinstriping and Graphix Trenton, NJ "Showing the world that even I can strategically place the pigment where its got to go." Posts: 1739 | From: Trenton, NJ, USA | Registered: Jun 2001
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The 1st logo for clean team has a simplified one color version withouot the graphic on top that works well in a one-color instance. We did, however just print 4/c LH, Env, and Bus Cards for them with the whole logo intact and then made the man icon a dominant feature/design element.
Brooklyn is predominantly for web and packaging purposes, which also will be reproduced in 4/c or full color obviously for web. When converted to grey scale, and tweaking a few of the tones, it makes for a great one color version also.
RE: Premiums and promotional items, such as pens - its not something that is generally a big factor for our clients marketing outreach,so we generally dont place a lot of empasis on those types of uses.
As far as creating identities - the logo is just the foundation for the identity from which all the other marketing collateral is built around. So when we have a full game plan as to what we're being asked to execute (ie. logo, then statoinery, then web, then brochure) we try to make sure that the logo will present well across those basic mediums.
Brooklyn fonts are letterhead fonts (Bell Boy and that one script I cant remember) CW Cook is Esotorec from LH Fonts. Clean Team is Dispatch for secondary and Yearbook for Primary. And Outside is Bodega Sans.
Thanks so much for all the feedback and comments.
Brooklyn probably has about 12-15 hours into her-- but I do think it ranks up there as one of my nicest. Now we're building a cool retro looking web site for their ecomm. site. I'll post her when she's done.
If any of you're want to see more logos, we just redesigned our whole site and have about 150 on there now.
[ May 19, 2005, 08:57 PM: Message edited by: Dan Antonelli ]
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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Beautiful work as usual, Dan . . .I would like to see the Brooklyn with a robin egg blue - turquoise inner circle where it says sausage king - use the green you have there now instead of the blue below the cityscape - I'm trying to think of how my Grandma's kitchen looked & apply that - - think Butter & Egg style - Red & White Enameled pots & pans - Linoleaum floor, Formica countertops, Bright white enameled appliances - hey she even had a cupboard - I still like "The Clean Team" the best, though
-------------------- Carl Wood Olive Branch, Ms Posts: 1392 | From: Olive Branch,MS USA | Registered: Nov 1999
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All of them are fabulous with the clean team and brooklyn ones being my favorites.
These would be fabulous in 3D of course. Do you do any of that type work Dan? I'd love to see it if you do.
-grampa dan
-------------------- Dan Sawatzky Imagination Corporation Yarrow, British Columbia dan@imaginationcorporation.com http://www.imaginationcorporation.com
Being a grampa is one of the the most wonderful things in the world!!! Posts: 8741 | From: Yarrow, B.C. Canada | Registered: Nov 1998
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They've already said it above- great work, Dan, I like them all. PS with the Brooklyn one, I almost fine the white outling trying to command your attention more than the text of Brooklyn...., but I still like it, and I used to do a lot of putting a pastel/tint inset into the broad swashes of some letters on horse-drawn vehicles when lettering them- like you've done there- it adds a bit of class!
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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whoops, double post, and I still didn't get to edit the spelling of 'outline' in the second line above!
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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