posted
I was biking past a vacant storefront when I noticed that a new sign franchise was about to open shop. This particular shop is in a small strip mall of about 50 stores, mostly restaurant, ice cream, coffee chains etc. that rely heavily on neon signs. No trucks, a-frames, or any other outdoor signs are allowed.
In the last 6 months, I got 3 phone calls for window lettering from this center for A grand total of $275
This came as a surprise to me because the franchise had already opened a sign shop just 5 miles up the road 3 years ago in an area that has 3,000 plus stores in a 3 mile strip. This area also has 6 large established sign companies to service them.
That sign franchise opened and closed in 6 months.
Now this poor sap has spent his $100,000 nest egg on a shop that needs to crack 20 grand a month just to break even in yet an even smaller market.
Oh well, at least the franchise can laugh all the way to the bank.
-------------------- Mike Duncan Lettercraft Signs Posts: 1328 | From: Centreville, VA | Registered: Oct 2000
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posted
We finally got one of those franschise shops in town, buy the look of their stuff so far, they aren't too good, design wise. They are in a strip mall and have the biggest ad in the phone book. I'm taking bets on how long they will last. Cheers
-------------------- Rob Thomas 3410 Ketcham Ct Beautiful Springs FL 34134 Posts: 965 | From: Bonita Springs, Florida USA | Registered: Feb 2000
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