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» The Letterville BullBoard » Old Archives » New Summa 36" Printer/Cutter $24k... (Page 2)

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Author Topic: New Summa 36" Printer/Cutter $24k...
Richard Doyle
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Im with Bob on this one too

I own a PC600 and have used the edge 2

although I think the edge is a better quality machine I am more profitable with the roland because I only print a few jobs a month and the $200 to $300 more a month plus another $100 to $200 for a vinyl cutter would have put me out of business a long time ago. I use my pc600 primarily as a cutter its the only one I own. my town is smaller than Bobs and low overhead is very important in a small area like ours. we need to offer as many services as we can without going bankrupt in the process.

[ June 21, 2002, 12:51 PM: Message edited by: Richard Doyle ]

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Rich Doyle
Doyle Sign
Grampian, PA
814-583-5451

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Bob Burns
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NOW THERE'S A GUY WHO ISN'T SITTING ON HIS BRAINS! [Roll Eyes]

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Bob Burns


www.vondutch.freeservers.com

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George Perkins
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quote:
You can say what you want about Gerber, but if it wasn't for them, we'd all be pushing brushes still.
I agree wholehardedly, cept I get the feeling I'm looking at this statement from the flip side [Smile]

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George Perkins
Millington,TN.
goatwell@bigriver.net

"I started out with nothing and still have most of it left"

www.perkinsartworks.com

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Jon Aston
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I've been resisting the temptation to wade into this discussion 'cause I hated like heck to help advertise for Jim and his new printer (nothing personal, Jim). I also wanted to be sure that I had a chance to dawn my flame retardant suit...

...but as it turns out, this thread has indeed returned to the age old "The Gerber EDGE rules and [insert printer here] drools!" vs "Why I was too smart to buy a Gerber EDGE" debate.

I'M NOT TRYING TO SELL YOU ANYTHING WITH THE FOLLOWING STATEMENTS, BOB -- AND YOU UNDOUBTEDLY KNOW WHAT IS BEST FOR YOU. HOWEVER, ANYONE ELSE LOOKING IN ON THIS SEEMINGLY ENDLESS DEBATE SHOULD CONSIDER ALL OF THE FACTS BEFORE MAKING THE WRONG INVESTMENT FOR THEIR BUSINESS.

What are your goals?
If you are young and energetic and growth oriented (or are of any age and energetic and growth oriented)then you need to develop a business plan which probably includes investing and re-investing in capital equipment; on a cyclical basis.

Understand this:
No single piece of technology is a solution to all of your challenges. You still need to do some good marketing and learn to sell in order to be successful.

BOB AND OTHERS CONCERN THEMSELVES WITH THEIR LOCAL MARKET -- WHICH IS FINE (See "What are your goals?"). However, even within a small, local market -- even a highly competitive one -- you can still be highly successful. Let's not forget that globalization is still taking place all around us. The rapid expansion of liberalized trade around the world in recent years greatly reduced the costs of marketing and distribution to previously unreachable markets.

The Gerber EDGE (and all that goes with it) is capable of producing far more products for you to sell to existing customers than any other machine on the market. Lower production costs and higher margins will speed ROI, giving you the opportunity to reinvest in new capital equipment in shorter cycles. This, in turn, gives you the opportunity to lead the technology wave and outperform your competitors.

One last recommendation for anyone looking in on this thread would be to work with a vendor/partner who has an upgrade path to offer and the knowledge, experience and vested interest in not only helping you grow your business, but to help you manage your growth.

OK. Flame away. I am a bad boy.

[ June 21, 2002, 05:55 PM: Message edited by: Jon Aston ]

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Jon Aston
MARKETING PARTNERS
"Strategy, Marketing and Business Development"
Tel 705-719-9209

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Bruce Evans
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Colorcamm: $8,000
Inspire, Flexi or whatever you use to rip: $3-5K

Edge, plotter & software:$15-16K

Seems like the prices really aren't to far apart to me....what am I missing here? You'd realistically probably make up the difference by the time you got through your first set or two of foils. Some may have beta-tested Inspire and didn't have to purchase it, but the average shop is really gonna need something like FlexiSign to design and RIP. What's Flexi selling for these days?

Granted, Corel can get you bye.....but we know that a real RIP needs to be had.

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Bruce Evans
Crown Graphics
Chino, CA
graphics@westcoach.net

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Danny Palmer
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I can only speak from personal experience. I owned a PC-60. We went through 5 print heads in 6 months. I certainly can't kick about Roland. We had the cadillac warranty. Every time we lost a print head, we had a new machine in 48 hours.

We and they finally gave up. We bought it to use it, and we used it heavy. It definitely could not meet our demands. The supplies were very expensive. I was fortunate to get out from under it.

We had decided that if we ever venture back to producing decals and such, we would lean towards the Edge. Now, we will at least take a serious look at this new machine.

I have owned a Roland PNC1210 plotter for a good many years. At best estimate we have sent about 450,000 yards of material through it. It has never failed one time.

So I guess along with cost, one has to consider what you want to use it for, and how many hours per day that the thing is going to run.

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Danny Palmer
Punta Gorda, Florida

Edge II - Embroidery & Digitizing
Wholesale to the industry.

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Jim Doggett
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Hi Jon:

Welcome to the debate. Please do dawn (sic) your flame retardant suit. You’ve made some rather bold and unsubstantiated statements that merit a response, not least of which:

quote:
The Gerber EDGE (and all that goes with it) is capable of producing far more products for you to sell to existing customers than any other machine on the market. Lower production costs and higher margins will speed ROI, giving you the opportunity to reinvest in new capital equipment in shorter cycles. This, in turn, gives you the opportunity to lead the technology wave and outperform your competitors.
More products? How about a 3 x 5 window or backlit print that needs to be unpaneled? The EDGE is among a very select group of printers that can’t do something that common.

I’m with you on the ROI. It rules. But when it comes to operational cost, the EDGE is the one that drools. Both our ribbons, and those of Matan, are well below the cost of even ZeroNine’s knock-off ribbons – even at the 20 unit price.

Lead the technology wave? Isn’t the $16,000 Go Digital combo about 10-year old technology? The cutter cuts at what, a blistering 4 inches per second. You gotta admit, Gerber dug pretty deep into the closet on this one. Technology that’s a bit newer – say around 4 years old – is still about 30 grand; isn’t it? In fairness to Roland’s $8000 printer-cutter that’s been compared to here, at least that gets you Roland’s newest ColorCAMM technology, which has evolved quite a bit from the original.

How about labor? Sign makers should at least pay themselves minimum wage, IMHO (heaven forbid they’re paying someone else). With all the manual ribbon changing, paneling of cramped width images, and cutting on separate equipment, how many labor hours are we talking about in the course of a year? That’s bound to be a pretty big number ... and what’s a business owner's time worth hour? 5 bucks an hour; 10; 20?

Take your statement above and replace Gerber EDGE with Summa DC3 and you’re a lot closer to the truth. $25,000 gets you a 36.2” print width; 6 color automated ribbon changing; automated contour cutting; color registration that’s tighter by orders of magnitude; media feed and take-up rollers; and RIP software that’s exponentially faster than Gerber’s. Plus ribbons that are refillable by design, and considerably lower in cost than OEM EDGE ribbons.

Nothing personal Jon. Regards,

Jim

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Jim Doggett
General Manager, USA
Yellotools, Ltd
www.yellotools.com

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Bob Gilliland
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Jim,

I do not wish to speak for Jon, nor do I want to give the appearance of being an “Edge” defender (although I’m sure it will look that way). I mean no disrespect to you personally or Summa in general. I realize what both of you gentlemen do for a living and how that “may” bias how information is presented. My “bias” is from an end users standpoint, the guy that purchases and uses these products to garner an income in “real world” conditions.

I have stated both privately and publicly that theDC3 machine is a piece of equipment that should garner some serious attention for anybody looking at getting into thermal printing or upgrading their current thermal equipment. Just as in any possible purchase, the consumer should look at many factors to determine the warrants of acquisition.

“My” interpretation of Jon’s comment regarding more products is based on the fact the Edge systems can print on more then just vinyl. No denying that the 11.8” panel is an issue for some; so in your stated 3 x 5 example, yes the Edge is not a viable option if a seam will not be acceptable. In my example, the customer wants (50) 15mil, custom shape contour cut, 2” x 4” three spot color magnetics. Can the DC3 do that? What about label stock, security stock, semi ridged plastic, thermal transfer stock, 30mil magnetic stock, etc. As in your example, the Edge is in a very select group that can’t deliver, but in my example, it’s in a very select group that can deliver. I’d be happy to edit the above content or post a follow-up if the DC3 can print to the same various amount of substrates.

The fact that an “Edge” system is two separate pieces of equipment (separate printer and cutter) and the DC3 is both in one machine is a wash for me. “I” like being able to keep them separate. If combined, that machine is either printing or cutting, not both at the same time. Also when combined, if sent out for service, I lose both operations of the equipment. Again, for myself, keeping two separate machines allow for greater production flexibility, which often negates the small amount of additional labor required to transport and setup between two different machines. Again, the above sentence or two is not to be interpreted as a “negative” in regards to the DC3, or other combination units for that matter, but just an observation that it is sometimes beneficial for some while at the same time, detrimental for others. Nothing more, nothing less.

And yes, the edge is a very mature machine in this market segment. But then again, I see posts here from some very mature folks painting, striping, and carving by hand. They, just like an Edge, are still a viable “machine” in the market place. Thanks to the efforts by Summa, the DC3 has added some life into a “somewhat” stagnate color thermal market place. (not slighting the Roland folks for the CC-600) Looking forward to seeing future posts from people that take the DC3 plunge. At this point, looks like a winner of a machine to me!  -

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Bob Gilliland
InKnowVative Communications
Harrisburg PA, USA


"The U.S. Constitution doesn't guarantee happiness, only the pursuit of it.
You have to catch up with it yourself."

Benjamin Franklin

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Bob Gilliland
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quote:

has added some life into a “somewhat” stagnate color thermal market place.

The above statement is from a “consumer-market” standpoint. I believe many things are happening behind closed doors at the various manufactures in relation to color thermal printing.

Also, the recent Matan offerings and associated options have added somewhat to the “excitability” in the color thermal arena. Perhaps not as much specifically to the general sign segment of the market, but to the thermal market as a whole.

Cheers!

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Bob Gilliland
InKnowVative Communications
Harrisburg PA, USA


"The U.S. Constitution doesn't guarantee happiness, only the pursuit of it.
You have to catch up with it yourself."

Benjamin Franklin

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Bob Burns
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Hey Jim...
....some people just don't get it, do they?

If you have the market, and the "down" money, knock yourself out! Some of us don't have the "down", and/or don't want those monthly payments. Some of us don't really care to be "God's Gift" to the world of signmaking!
Some of us just want to do some work, and have some free time, by staying relatively "small"
with as few "headaches" as possible! I, personally, don't want to put myself in a position
of having to justify how great my equipment is, having spent 25 or 35 grand, when maybe I've bit off more than I could chew.
The equipment I presently use does absolutely everything I want it to, so why plunk down a small fortune for no reason! The colorcamm vs. edge vs. summa is all apples, oranges & bananas.
Anyway, having what YOU think is the better hardware,doesn't necessarily get you the work!
Why not start comparing one of those billboard printers to everything we're discussing! Now THERE'S a BIG PRINT! [Eek!]
If you want it, and you can afford it...GO FOR IT...and live with your decision! [Roll Eyes]

[ June 22, 2002, 11:54 AM: Message edited by: Bob Burns ]

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Bob Burns


www.vondutch.freeservers.com

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Jon Aston
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Well...for a guy who didn't intend to defend my position, you did one whale of a job, BG!
I also admire your objectivity.

To be clear, JD, I did make the mistake of writing some pretty broad generalizations that really had nothing to do with your new DC-3 printer. There was no attack (personal or otherwise) intended. I don't really see the DC-3 as a direct competitor to the EDGE, to be honest.

Now before I get accused of being arrogant, I'll explain what was not intended be taken as an incendiary comment...

The Gerber EDGE is unique in the marketplace. To argue otherwise is ridiculous. It has had (and continues to have) an exceptionally lengthy product life-cycle: in comparison to any other product introduced to the industry within the last decade. WHY?!? Because the Gerber EDGE offers a UNIQUE combination of productivity, an unequalled versatility for market applications / solutions, and excellent cost-effectiveness. Any attempt to spin the FACT that -- even after 10 years -- the Gerber EDGE is anything less than the single best capital investment for more commercial sign shops...well that is what I would characterize as "digging pretty deep".

My comments regarding "leading the technology wave" weren't intended to imply that buying a Gerber EDGE today is somehow "leading edge" at this point in time. What I am suggesting is that this is the desired effect of developing (and executing) a sound business plan that hinges on cyclical re-investment in suitable capital equipment. Leading the technology wave or curve means gaining a competitive edge in the market place. As I stated earlier, no single piece of technology is a solution to all of a given sign shop's challenges -- not even the Gerber EDGE. The EDGE is simply a cornerstone to the "plan" I propose.

Let's debunk some myths about the Gerber EDGE now, ok? TENS OF THOUSANDS OF SUCCESSFUL EDGE OWNERS WORLDWIDE WILL CONFIRM THAT:
  • The narrow print width/panelling of the EDGE is a non-issue for 80%+ of their clients/applications. Most would add that the EDGEs unique ability to maintain print/print and print/cut registration accuracy over 50 yards of material is a BIGGER advantage. No, Backlit is not the EDGE’s forte BUT there are plenty of thousands of BIG, panelled, EDGE-printed signs out there – looking great and doing their job by attracting new clients and making people money. Incidentally: How do you go about making a 4 x 8 sign or wrapping a vehicle with graphics produced on a printer with a crappy little 36” print width?
  • Printing speed of 20inches per minute is (in most cases) more than adequate. There are 480 minutes in an eight hour day, after-all. Where more speed is required, let's not forget that the Gerber EDGE2 prints at up to 3 times that speed. All the while you can be cutting other jobs on your separate cutter.
  • Having the EDGE printing while a separate cutter does its own thing is EXPONENTIALLY more productive that the all-in-one approach.
I was fortunate enough to see a "canned demo" of the (prototype?) DC-3 at ISA, in Orlando, on request (the machine wasn't running continuously, so far as I could ascertain). As I recall (could be wrong), the job was an 8-by-8 inch(approx), 4 colour process crest; repeated over no more than about 1 foot of 3M 7725. Under ideal conditions, printing/cutting a very small run of decals, the results looked great. I couldn't help but leave the SUMMA booth feeling somewhat skeptical, however.
A far wider variety of 15inch perforated materials (including many unique EDGE Ready Materials are far more readily available than are 36inch materials. Additionally, 36inch materials don't "yield" particularly well from common web or trim widths, either -- so -- in addition to short supply, you might expect some higher media costs. It is highly unlikely that there will ever be the "critical mass" of 36inch devices installed in the marketplace to invert this particular scale of economy...this all adds up to making a 36inch printer a glorified (sorry) 24inch printer, in reality.[/I]

I realize that my comments could be construed as somehow mean-spirited, but this -- in my opinion -- is the reality: Your competition is Roland and the ColorCamm; not Gerber, nor ND GRAPHICS, nor the Gerber EDGE.

Whatever the case -- and for whatever it is worth -- I wish you well, Jim. I’m someone who happens to believe there is plenty of room in the market for all of us -- and that competition brings out the best in us.

Lastly...

BOB:
I GET IT! YOU DON'T NEED AN EDGE OR WANT AN EDGE AND YOU ARE HAPPY WITH YOUR COLORCAMM, ETC. YOU ARE HAPPY WITH YOUR BUSINESS AS IT IS. WHY FIX IT IF IT AIN'T BROKEN? AM I RIGHT? GOOD FOR YOU! YOU ARE CLEAR ABOUT WHAT YOU WANT AND KNOW HOW TO GET IT. SOME OF US PROBABLY EVEN ENVY YOU FOR THIS.

[ June 22, 2002, 01:39 PM: Message edited by: Jon Aston ]

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Jon Aston
MARKETING PARTNERS
"Strategy, Marketing and Business Development"
Tel 705-719-9209

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Bob Burns
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Jon gets it....(sigh)....! [Razz]

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Bob Burns


www.vondutch.freeservers.com

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Jim Doggett
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Hi Jon:

“Crappy” though it may be, 36.2 inches is what many users have requested, suggesting that 3-foot panels are more manageable than the 50-inch prints that come out of our Summa DC2 printer ... regardless, we offer a choice.

Covering one side of a 20-foot cargo box on the back of a delivery truck requires 20.55 EDGE panels, with no panel overlap -- call it 21 with a minuscule overlap. Also, each of those 21 panels requires multiple manual ribbon changes. Just producing the graphic is close to an all day project.

With a Summa DC2 (35 grand including a 53-inch cutter and software), it’s a 5-panel job with an inch of panel overlap. And the graphics can print while you’re sleeping.

With the 25 thousand dollar Summa DC3, it’s 7 panels ... again, with printing while you sleep, go to lunch, or find some other use of your time that’s more productive than standing by the printer.

Also, while your skepticism brewed as you watched a pre-production Summa DC3 printing and cutting successfully on the ISA show floor, it’s worth noting that Gerber’s long overdue MAXX was hidden away in an invitation only hospitality suite. And if MAXX ever comes off of technical hold, it only prints 34 inches. Considering it’s 40 to 50 grand price tag, and that an additional 10 thousand dollar cutter is needed to contour cut MAXX images, I’d argue that the product is already obsolete.

A ColorCAMM could be construed as entry level. However, you’ll forgive me if I’m not buying that a 16 thousand dollar EDGE 1 system is an entry-level or gateway product. With wide format solvent machines closing in on 20 grand, Summa DC3, and Matan’s recent offerings, I’m sorry Jon, I really don’t believe that a reasonable argument can made for EDGE being a stepping stone ... especially given the fact that it’s a closed architecture platform that marries you to Gerber products, for which there is currently no growth path ... and forgive my skepticism about that changing anytime soon. Gerber is hemorrhaging cash, they’ve sold off their land and buildings, and Gerber stock, which was once close to $30 a share, is now under $4 (believe me, I ain’t droolin’).

But that's just my, highly-biased, opinion. Sign makers are the only ones that can settle the argument, moving forward.

Best Regards,

Jim

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Jim Doggett
General Manager, USA
Yellotools, Ltd
www.yellotools.com

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Jim Doggett
Merchant


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Hi John:

Oops, forgot to clarify. Summa DC3 prints on 40-inch material ... the image can be up to 36.2 inches. My sense is that your width analysis, which effectively reduces a 36-inch vinyl roll printer into a 24-inch printer, applies more to the MAXX. You may want to restate that should you find yourself selling a MAXX.

Just My $.02,

Jim

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Jim Doggett
General Manager, USA
Yellotools, Ltd
www.yellotools.com

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Bruce Evans
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Jim, I'm a little curious about your new machine. I've always been a bit skeptical about them because of the banding issues with the colorcamm. We had a guy come in our shop several months ago offering wholesale durachrome printing. What was the kicker is that he dropped of a sample print. The print had banding that was worse than that of the colorcamm! Seemed like he could have al teast disguised his samples a little better.

Maybe there's some real tinkering you can do to minimize these bands, what it just seems like costly time to me and something that you really shouldn't have to do.

The colorcamm was much the same. Bob seems to have the "Holy Grail" of PC60's because I also ran Inspire with the PC60 and just got the same results as I always did. It only seems logical to me that there is absolutely no way to not have a band. The colors either have to overlap or else there will be a white band. Only way the I ever hide those overlap bands was to clearcoat, which shouldn't be needed.

Some people use the argument of time it takes to change the foils....about 7 seconds last time I did it! Maybe 30 seconds total for whatever you print? That's about .55 cents labor in our shop. Not too much in our eyes.

We are a shop that's currently shopping for large format. We are taking serious looks at the Matan 36" machine and the Arizona 180. I'm curious as to what kind of speed the DC3 is outputting at? I'm also curious as to how long that 20 foot box would take to print since that is the kind of job we do mostly. Let's assume it's a 9ft x 20ft print(4-color). I believe it would be an hour job on the 180 and about 20 minutes on the Matan (one side only). What would the print time be on the DC3?
I'd be curious to see a print sample of a spot color that took, say 4-5 ribbon passes. What materials qualify to run on the DC3?

--------------------
Bruce Evans
Crown Graphics
Chino, CA
graphics@westcoach.net

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Amy Brown
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Hi Jim. I do not own any digital printing equipment. I have work with an Edge a little bit but don't know a whole lot about it. I think that you can print screen printing positives and also direct to their line of magnetic sheeting. Are these two things possible with the DC3 or any of your other printers for that matter.

Would like to own something one day but it won't be anytime soon.

Thanks!

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Amy Brown
Life Skills 101
Private Address

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Jim Doggett
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Hi Bruce:

If you're exclusively running 4-color, 3-foot wide printing, go with Matan. It's limited in what it does, but what it does, it does very well. My only caveat being, that ribbons that wide are prone to wrinkling ... I think Matan has tried to address that, but look into it.

Hmmmm. Solvent Arizona? If you run it continually, perhaps. Plus, you gotta laminate. Solvents that eat into the face of the substrate make the face of what you're printing on highly susceptible to abrasion. Claims are made that solvent don’t require lamination. But in the real world, solvent printer users laminate (buy AZ output; it’ll be laminated). And it too can have apparent banding.

Summa DC3 is not designed for speed. Its purpose is versatility and automated operation. It prints at around 35 to 40 Ft˛/hr ... continually up to about 450 sq ft (actual image area) without any operator intervention. And you can print process, spot and metallic foils onto large paneled images, small to 36” wide labels (automatically contour cut), etc. Go home for 11 or 12 hours, and come back in the morning to find both sides of the truck, and more, neatly wound onto the take-up roller.

Printers that do not run unattended, or require start-up and shut-down maintenance routines, will only work when you do. Our products work 24/7. If you have more work than a Summa DC3 can handle in a week’s time, get a 1/4-million dollar Scotchprint system -- you can afford it.

Also, I didn’t see the sample you received. It could have been printed on cheap vinyl, may have used third-party ribbons, or been an operator issue. I can send you Summa DC2 samples that’ll blow you away, but I won’t say that it’s flawless. Some lighter blues and grays are more apt to show banding. That’s an issue with strip printing, which is employed by SummaChrome, DuraChrome, Summa DC2, ColorCAMM and Gerber MAXX printers. The reason is that minute variations in film caliper (even within the same roll) will affect the distance that the media advances. Some pixel overlap is needed to allow for that, which has a slight effect on pigment density where the bands align ... most noticeable on light blues and grays.

Summa DC3, the fourth generation strip printer in the Summa line, employs an entirely new approach to media advance, which completely overcomes media advance problems that are the result of media caliper changes. We call it OptiTrac and DotZero, and I won’t bore you with the techno-babble, but it reduces banding in the light blues and grays by better than 90%. It’s a huge leap forward in strip printing.

Thanks for your interest and inquiries. Call our folks at 800.527.7778 if you’d like more info or samples.

Best Regards,

Jim

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Jim Doggett
General Manager, USA
Yellotools, Ltd
www.yellotools.com

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Jim Doggett
Merchant


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Hi Amy:

No sweat on not buying a printer anytime soon. But when your volume demands one, please keep us in mind [Smile]

Currently, yes to screen positives; no to magnetic. Since we don't print on magnetic, let me shoot it down. But be allowed to withdraw my arguments should we find a magntic that works [Smile] [Smile]

Magnetic that's stonger than a typical fridge-magnet, wants to grab onto the printer (ours are not made of plastic). For a vehicle door, you should use thicker magnetic than can run through a printer. Plus magnetic is pretty spendy. Waste some extra vinyl; but lay it onto the magetic effecienty. And you get 100 percent coverage over the magnetic, which tends to be prone to marking.

We print on vinyl, for the most part. The image can go onto anything that vinyl sticks to. That's fairly broad.

Best Regards,

Jim

--------------------
Jim Doggett
General Manager, USA
Yellotools, Ltd
www.yellotools.com

Posts: 500 | From: Sherman, TX USA | Registered: Mar 2000  |  IP: Logged | Report this post to a Moderator
Jon Aston
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Am I annoying? I suppose that is my lot in life. I do strive to be helpful and kind, as I can tell you do, Jim.

Introducing the MAXX (which is currently irrelevant; and which I am on record for having criticised equally harshly) and also introducing GRB's stock price into the conversation is nothing better than a smokescreen, Jim. Sorry...but this is a sure sign of a weak argument.

You're also conveniently forgetting your belief in the concept of ROI if you think EDGEs don't make the ideal entry level systems...although admitedly for many they really are the be-all-and-end-all system.

Your comments regarding ARIZONA series printers sound a bit desperate, as well. No current thermal printing technology (not yours -- and not even Gerber's) is anywhere close to being in the same league as ARIZONA. With all due respect, I think you need to figure out what your niche is in the market and stick with it. Trying to compete with EDGEs and ARIZONAs is a surefire road to disaster (you think Gerber have problems?).

Once again, let me state (for the record) that I am not attempting to put you or your product down. I just don't think it is realistic for you to try to take on all comers.

Customers were asking for a 36.2" machine? Really? Why not develop a 48" or 60" thermal machine? I'll sell 50 of them in Canada for you in the first year -- if you can get it right -- but you better hurry...or something marketable will come along and you will have missed the boat...just as you suggest the MAXX already did.

Food for thought?

--------------------
Jon Aston
MARKETING PARTNERS
"Strategy, Marketing and Business Development"
Tel 705-719-9209

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Jim Doggett
Merchant


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Hi Jon!

Okay; now you're talking. I don't have a 60" thermal transfer machine, but DC2 can print on 48" no problem.

I'm not sure about territory issues or agreements. But Neil, our dealer, sales guy should ( neil@summadirect.com ).

Sorry for the weak arguments ... but it is the weekend! [Wink]

Best Regards,

Jim

--------------------
Jim Doggett
General Manager, USA
Yellotools, Ltd
www.yellotools.com

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Bob Burns
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(OLLIE to STANLEY)...."Here's another fine mess you've gotten me into"! [Roll Eyes] [Roll Eyes] [Roll Eyes] [Roll Eyes] [Roll Eyes] [Roll Eyes] [Roll Eyes]

--------------------
Bob Burns


www.vondutch.freeservers.com

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Jon Aston
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Jim:

Why haven't you already sold 50 of your DC-2's in Canada? If you prefer to carry this conversation on more privately, via e-mail, please feel free.

--------------------
Jon Aston
MARKETING PARTNERS
"Strategy, Marketing and Business Development"
Tel 705-719-9209

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Glenn Taylor
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What I wonder is "What does the public want?

...and...

"Why do we get what's offered?"

IMHO....

I would like to see an "Edge" type of printer that prints wider.

What does that mean? Well, the printhead runs the width of the material instead of back and forth like an inkjet printer.

Why? Well, with the printhead that runs the width of the material you gain two things -- no stitching (i.e. - banding) and a maximum output speed.

So, why don't they do that? Well, you run into certain problems with longer printheads. Printheads must maintain a consistant amount of heat and pressure while printing. And the longer the printhead is, the more likely it is to develop "cool spots". And, the longer the printhead is, the costs of producing the printhead rise exponentially. The technology used in my 24" Aspect (OYO) thermal imagesetter is pretty much the same as what is used in most thermal printheads. Yet, to replace it costs 5 times more than it does for a 12" printhead like the Edge.

So, what is the solution? Compromise. Machines like the ColorCamm, the DC series, and the Maxx use a smaller printhead to run up and down the width of the material. This gets the public the wider prints that it says it wants. However, output speed is lost and "stitching" becomes a necessary evil.

So, when looking for a digital printer, you are going to have to decide what is best for your market and what you are willing to sacrifice to get it.

[ June 22, 2002, 08:28 PM: Message edited by: Glenn Taylor ]

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BlueDog Graphics
Wilson, NC

www.BlueDogUSA.com

Warning: A well designed sign may cause fatigue due to increased business.

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Bob Burns
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GEEZ GLENN....I find myself agreeing with you.....better pop a cold one! [Confused]

--------------------
Bob Burns


www.vondutch.freeservers.com

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Jon Aston
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Glenn...you really do have a way.

When I was asking Jim for a 48" or 60" thermal printer, what I was really thinking was a 48" or 60" EDGE. If such a thing could have been done, I think Gerber would have done it long ago.

None-the-less I would like to hear back from you, Jim, re the DC-2.

--------------------
Jon Aston
MARKETING PARTNERS
"Strategy, Marketing and Business Development"
Tel 705-719-9209

Posts: 1724 | From: Barrie, ON, CANADA | Registered: Sep 2000  |  IP: Logged | Report this post to a Moderator
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