posted
This is a logo I did yesterday, seems to me like it's missing something, no sure what tho. Looking for comments, and constructive criticism (opened myself up there didn't I?). Thanks! (hope this works)
-------------------- Mike Murray Murray Signs Freeport IL Posts: 193 | From: Freeport IL USA | Registered: May 1999
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posted
I think I would use a thinner font for Southland. I really don't go for chubby fonts. I know a lot of signers out there that do and it is just a personal preference. I feel they are a little difficult to read. I also agree with the flag distortion problem. It should be distorted slightly, but not quite that much. The slanted secondary copy is fine by me. Overall good balance.
-------------------- "Don't change horses in midstream, unless you spot one with longer legs" bronzeo oti Jack Davis 1410 Main St Joplin, MO 64801 www.imagemakerart.com jack@imagemakerart.com Posts: 1549 | From: Joplin, MO | Registered: Mar 2000
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The design and font choice are excellent. I love the racecar feel the logo has.
Great job!
Joel
-------------------- Joel H. Peters Peter Pan Sign Graphics Cary,Il. "Doin' it Good since 1974" Posts: 114 | From: Cary,IL,USA | Registered: Mar 1999
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posted
Hi Mike. Will you be finishing the logo in color?. As it stands it will look great in newspaper. yellow pages etc. which is what I lke about a simple legible logo (1color which can be halftoned) but boy on a sign I reckon you could real;ly cut loose on the colors. A yellow to orange blend on the "southland" purple outline mid blue shade and etc. etc. Overall I love the design as it is but as the others say I would make the "incorporated half the size which means half the length which would create a little negative space to balance the bottom.
-------------------- Drane Signs Sunshine Coast Nambour, Qld. dranesigns@bigpond.com Downunder "To err is human, but to really foul things up requires a computer" Posts: 965 | From: Nambour, Qld. Australia | Registered: Nov 1998
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posted
I've done up a version of the logo with my ideas, but had trouble with downloading it to Homestead for net viewing. If anyone would like to view it or have it sent to them, please let me know and I'll email it to you. Too lengthly to explain here what I all did.
posted
Yep do the scrunch on incorporated. make it lots smaller. also do an inline instead of an outline to make the main copy less bulky. I sure like the flag design with the reverse cut on collision center. looks good.
Posts: 3729 | From: Seattle | Registered: Sep 1999
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posted
Like the others say reduce the inc' -i'd persdonally say make it 2/3 the size it is and centre it ,leave the kerning ,keeps it light overall a real good design ! Terry
-------------------- Terry Bull Sign & Custom Grays Essex England
posted
That's really nice Mike. I have a suggestion to solve the angle and inc problem in one swoop... Put the inc small on the same line as Collision and increase the black margin all around that panel. The panel's a good width already, just make it a little taller and fit the one line of copy it it with ample margin. (Naturally that means a more condensed block there). I think keeping the italic like it is, to match the slant of the script, will work fine.
SONGPAINTER Original Sign Music by Sign People NOW AVAILABLE on CD and the proceeds go to Letterville's favorite charity! Click Here for Sound Clips! Posts: 1974 | From: Orleans, MA, Cape Cod, USA | Registered: Nov 1998
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I LIKE the chubby script...with the outlineand shadow I believe it will read nicely and keep that racing look. There is an important error on the shade behind the script, however. When a letter is slanted to the right as this script is, the shade should also be on the right side. This is a very common error, and I use the term error advisedly...it's not just a matter of taste...I don't believe shading against the angle of the lettering ever works. When the shade is on the wrong side, the upright strokes of the shade get lost and lose their weight.
I appreciate you for putting your design out there for us critics to hammer away at...this is how we all get better and refine our skills...Bravo!
Sincerely, Bruce deveau
-------------------- Bruce Deveau 331 Main St. Amesbury, Ma USA 01913 Posts: 139 | From: Amesbury, MA USA | Registered: Jul 2000
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Thanks Stephen for posting this image for me. I thought it may belong in this thread for easier access for comparision reasons.
Thanks for your interest in seeing what I came up with. And thanks to Stephen for offering to post it on the bb! I just played with a few easy features that were easy to adjust. I liked the overal idea of the logo and with a few small tweeks, here's why I personally chose to do what.
COLLISION I added a white hairline outline on the COLLISION so the bold letters were abit more readable. I also took away the italic feature and chose a font that was more neutral against the rest of the logo. Whenever I see a fancy font in a logo and more text is required, I always choose a very clean and generic looking font so the look doesn't get too busy and clash. If I had more fonts on this particular computer, I may have picked one that was even cleaner without the squarish look, but I think this one works ok.
INC I feel that INC doesn't require so much importance, so I often make it very small, and just there for legalities if it must be there at all.
INCORPORATED If it has to be there and the customer wishes it to not be abbreviated, I play with it so it becomes somewhat invisible yet still legible.
Feel free to critique my version as well! I'm willing to learn more.
[ March 27, 2002, 01:35 PM: Message edited by: Donna in BC ]
-------------------- Jon Aston MARKETING PARTNERS "Strategy, Marketing and Business Development" Tel 705-719-9209 Posts: 1724 | From: Barrie, ON, CANADA | Registered: Sep 2000
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posted
Bruce Deveau - I think you just taught me something. I have never heard your theory on slanted shades. My first reaction to your comment was you were misinformed. Then I read it all the way through and I can see the benefit of the shade going on the right in this case. Thanks for explaining it.
Years ago I got in the habit of placing all shades on the left. I was trained to do it that way (can barely remember the reason now) and never questioned it again. This was the days of hand lettering and it was easier for some reason that had to do with the amount of cutting in...anyone else trained that way? Goes to show we shouldn't get in ruts and there are exceptions to every rule.
SONGPAINTER Original Sign Music by Sign People NOW AVAILABLE on CD and the proceeds go to Letterville's favorite charity! Click Here for Sound Clips! Posts: 1974 | From: Orleans, MA, Cape Cod, USA | Registered: Nov 1998
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posted
i think the chubby letters are fine. the problem i see is that the checker flag (checquered for the canadians) competes with the lettering.
solutions might be: make the name bigger and the flag a little smaller
make the outline around "Southland" thicker.
keep the flag the same size but make the checks bigger (you have 10 checks across and five down -- regulation flags have 8 across and 4 down). its sort of like seeing Old Glory with 17 stripes -- it looks wrong, but you can't quite tell why until you count.
---
oh, and the thing about the shadow on the bottom left is because there are fewer strokes needed to shade the letter E (most frequent letter in the English language).
-------------------- :: Scooter Marriner :: :: Coyote Signs :: :: Oakland, CA :: :: still a beginner :: :: Posts: 1356 | From: Oakland (and San Francisco) | Registered: Mar 2001
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posted
This is proving to be a very informative post! I also didn't know that rule for shadowing. Also, I learned about regulation checkered flags! (yep, it's spelled checker in Canada )
I was also going to point out that the lettering would stand out more with less checks. Kind of like a very patterend sofa vs one with abit of print. The plainer one will always have a stronger influence.
I read Bruce's post very carefully and had along thought about it. I am a big fan of shading. All the heavyhitters I came up emulating around Chicagoland did it. I always shaded to the left on right shaded copy. That's the way everyone did it.
I never liked any shading to the right. After having it explained in words and never before has it ever been brought up in 25 years, I can see what Bruce is saying.
I have learned something new too.
Keep up the good work everybody.
Joel
-------------------- Joel H. Peters Peter Pan Sign Graphics Cary,Il. "Doin' it Good since 1974" Posts: 114 | From: Cary,IL,USA | Registered: Mar 1999
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posted
WOW, never knew there were rules for shadowing, hmmmm, interesting. I learned more than I could have hoped for on this one! THANKS EVERYONE!!! (and yes I did mean to shout that)
-------------------- Mike Murray Murray Signs Freeport IL Posts: 193 | From: Freeport IL USA | Registered: May 1999
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posted
I think it looks great Mike, I agree with the don't distort comments of the others, I think I'd go with a font designed as an expanded one like Microgramma say. I like the chunky style, I think I'd have a white outline on the shade to separate the black outline from the chequered flag. No colours are mentioned, so I take it that the design should stand as black and white, which is no bad thing, as the legendary Mike Stevens says it should be able to anyway.
-------------------- Goldenmahl Dave Hodge's Traditional Signs. Preston, England. 01772 743352 Posts: 108 | From: Preston, Lancashire, England | Registered: Mar 2000
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