He recommends that u say something eye catching that compells the reader to read a few more.
IE. Four reason why people hate denttal work
Sub header : And what Doctor XXXX did about it.
That should give soem ideas...

curtis

By the way www.dankennedy.com

I am not the one to tell you how to upload anything, however, we have an archive that you can search through to get your answer.

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Jake, I think you need to create a bit of negative space in and around all your copy and pics. It looks a little crowded to me. Also try to vary the weight of your letter style. Either use a couple different fonts or different weights of the same font. All the copy seems to run together and nothing stands out over another.

Just my opinion.

PS- Did you happen to see Glenn Taylor's post on flyers? Scroll down a couple days to find it.

[ January 08, 2002: Message edited by: Terry Whynott ]

Your borders are to conjested.
Work your copy so you have some comfort size and space around each item of your promotion.

Your listings.
Your pictures.
Your contact name and number.

It's not information overload you have but spacing overload.

One more thing.

On your right top corner you have.

Affordable
and state
of the art

This statement to me sounds like your falling asleep.

I did want to add, the italics are a bit much, great on the command/action lines, but the list of services needs to be a lighter weight copy, either way. You could try Arial (regular, no added weights), not as wide as helvetica and reads very quickly in congested copy.

My belief is that the address and the phone numbers need to stand straight, not leaned over...as it could subliminally give a wrong image of your business. (What you do should move, YES! but where you're at should be solid! make sense?)

I absolutely love what you have in Gold, the name and a phrase! (keepin it simple color wise)...try flippin em, I mean, switch them so your biz name is at the bottom , above your contact info and the phrase at the top!

If I'm not mistaken, bullets are for lettin ya know that 3 items of copy are actually a list of some sort...we can tell your list is a list without em, so they could be left out, save a lotta ink, hehehe! optically they make the copy next to them look slightly misaligned.

Lots of info there! Could take all the "also's" and combine em into an "also" column, if need be, it's like tryin to listen to 6 people talk at once.

Looks like giving it some breathing room and organizing the verbage is gonna make a drastic change and give it a professional flow!

Keep track of where the eye goes, at a glance...don't let it fall off the page or back track unneccesarily...nice start though! Keep up the good work!

Like a first date, I would suggest a little mystery compared to the life story here. Give them a reason to call and ask you sompn! If they have it ALL in the flyer, you may never get to talk to them.