posted
I agree with Si... Keep the basic concept Glenn... I like the top three questions. They are eye catching and thought provoking.
Since I live in a different country and offer no competition to you, can I use that idea?????? (without royalties of course!!! )
-------------------- Dave Grundy retired in Chelem,Yucatan,Mexico/Hensall,Ontario,Canada 1-519-262-3651 Canada 011-52-1-999-102-2923 Mexico cell 1-226-785-8957 Canada/Mexico home
posted
Looks good from here too, but is your list of services in need of kerning or is it just a screen resolution glitch?
I had a client once who worked for a business equipment rental company. She had a real fancy color printer sitting in the van & not yet due back. She offered it to me to use up the ink.
So I came up with a flyer & ran it dry. It sat for a while longer so I bought some more ink, & ran it dry again. She still didn't pick it up so I designed a back side for the flyer & probably spent another $100 bucks in ink.
I keep saying to myself that I should do something with those flyers if business ever slows down. That was in 1999. I've probably given out about 10.
I found the files in my archives: - -
[ January 03, 2002: Message edited by: Doug Allan ]
-------------------- Arvil Shep' Shepherd Art by Shep' -------- " Those who dance are thought to be mad by those who cannot hear the music " Posts: 1281 | From: Mt Airy NC | Registered: Mar 2001
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Here is the first and only brochure I did……….it was well worth it. I actually monitored business that came to me as a result of them receiving it. I placed my picture on the right hand side where the white space is. I liked it then, but looking at it now……..it sucks.
I got the quote right here at Letterville
Like many of you out there………..word of mouth is my sales pitch today.
-------------------- John Martin Robson Pendragon Signs & Graphics Yellowknife,NT,Canada
posted
Glenn, the flyer looks good but I do have one suggestion/comment..
Is your list of services in any particular order? I would tend to put my preferred services towards the top of the list, you know, the stuff that you really want to target most.
-------------------- "If I share all my wisdom I won't have any left for myself."
Mike Pipes stickerpimp.com Lake Havasu, AZ mike@stickerpimp.com
Posts: 8746 | From: Lake Havasu, AZ USA | Registered: Jun 2000
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posted
Is the pic displaying properly now? I guess the ISP had a glitch or sumtin.
**********
Mike,
Not really. I just typed things up as I thought of them. But, you make an excellent point. We do so many things that I'm looking at creating seperate flyers for each of our departments and make what each department does best to be the focal point.
Arrange your copy so that the longer lines are near the top, the next to longer lines are where a hip would be and give it a tiny waste. So the eye can flow through the copy, hehehe.
With your logo at the bottom, the arrow feel you would have would be beneficial, as well.
I would link my last brochure on here but it hasn't been updated yet and hate to see somebody show up where I used to live. I had a map on mine, that offered folks different ways to get to me, because of all the directions they could come from and the traffic nightmares along the ways.
I could send you the link if you're interested, I was proud of my map, but with a poor printer, I didn't bother with a photo spread on the brochures.
On my very first attempt with a flier, I also, had an introduction, similar to yours.
"What steps have you taken to let people know who you are and what you do?"
Then when you open it up, the first two panels on the inside had my logo on the top and a spiral stair case up to it, that I listed services next to. It gave me the perfect flow to nestle my copy to, with the in and out edge.
The third, inside panel asked..."Going to the Top?" followed by 3 important benfits, in choosing me and then for a closing, I wrote, "If you're ready to soar above your competition, remember that nothing can do more for your business than a winning image."
I placed my silver birdie below that and then my phone number. I did the phone number with the keyboard font across the bottom of the 3rd panel. I know it sounds lame, but I got a lot of kewl feedback on it, because it was a practical vizual for folks who need it.
Flipping it over, the first panel showed sompn I did and then a loose idea of my rates, the second was the address/stamp portion with my return addy upper left (when turned sideways and folded up), and of course the first thing you saw (the big question), again.
My shop was in a one-story building, so after my hard drive crashed, I never built this one back up on my puter. The map was suggested and worked on instead, because my location kinda sucked.
Now, that idea was back when I had a 286 and corel 3 hehehe.
The best success I had with fliers, was the map gig that had tear offs along the bottom. I had my company name, "logos, murals, signs" and my phone number. That way, folks didn't just throw them away, because they couldn't figure out what the number was for, I had that covered!
I know yer goin for a classier approach with the glossy stuff and the pics 'n all. So, I feel kinda stupid puttin all this in here. Email me if you want to see any of this, last I looked Donna had my latest flier on-line.
posted
Here's the tri-fold and matching bizcards I did for work a few months back. http://www.slamgraphics.com/images/broex so far response has been good ... helped get foot in the door of a few larger corporate accoutns, and had a couple customers come back with "OH, we didn't know you did that too, want to do it for me?"
Now about the "flyers" type thaaang, what do you do with them?.. hang them around town?... fold em' and mail em'? IMHO the "flyer" look is kinda cheesy ... like a little sales poster. Something about an 8.5x11 sheet, printed one side doesn't scream professional to me ... even if it is nicely designed.
Way back, while airbrushing my way through college I would hang "flyers" all over the schools and bars where I knew the bands played, worked well but apples to oranges compared to dealing with a "business" clientel. (dealing with business' and not individuals)
If your going to put together a "marketing package" , spend the time to make a nice oveall brochure that folds, then if you want to show certain type of work to different propects, make inserts (flyers) to stuff into the brochures ... along with matching cards and any sampels if applicable.
-------------------- Compulsive, Neurotic, Anti-social and Paranoid ... but basically Happy
Posts: 2677 | From: Rochester, NY, USA | Registered: Nov 1998
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posted
You will catch more flies using reds and oranges, in my humble experience! No one notices cool colors because the sky is cool blue/aqua. Reds anmd yellows!
-------------------- Preston McCall 10305 Eby st. Overland Park, KS 66212 text: 5056607370 Posts: 1562 | From: Overland Park, KS | Registered: Nov 1998
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posted
Glen, It looks pretty good to me. Are you going to be using an inkjet to print them? If so, I think they will produce for about .25 each. I have been doing similar ones for a while now. One important thing that I have noticed. They are much more effective, if you target the subject matter of brochures to specific groups, such as larger businesses, churches, real estate, professional and legal, etc. All you really need to do on that is change out the photos of what you are using. Anymore, I just send brochures to targeted clients and to those definitly needing signs. My ad costs are down and my sales efforts much better. I also try to target and mail them to people that I know in a company, so they don't instantly line a trash bin.
-------------------- "Don't change horses in midstream, unless you spot one with longer legs" bronzeo oti Jack Davis 1410 Main St Joplin, MO 64801 www.imagemakerart.com jack@imagemakerart.com Posts: 1549 | From: Joplin, MO | Registered: Mar 2000
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posted
Wow!! Got a lot of good responses here. And, thanks for all of the encouraging e-mails!
Jack, The original flyer shown at the top was originally done using an inkjet printer on glossy magazine-type inkjet paper. The comment we got from some of the receipients was that the ink was exposed to water or moisture so that the prints were splotchy or the ink ran by the time they got them. That is one reason why I'm looking at switching to a color laser printer.
Because we do so many different things - imprinted , signs, & decals - I thought it best to create different flyers that concentrate on a particular product or service. These would then be sent to a target audience.
As part of the marketing, I'm creating a "sample kit". This would include a screen printed t-shirt, some decals, cad-cut vinyl letters, and a mini-sign. These would be put in a box of some sort. The box would be adorned with adhesive-backed hi-gloss paper labels on the inside and outside. I'm figuring that it will cost about $20-25 a piece to create these, but I think they will have a much stronger impact and make us more memorable.
[ January 04, 2002: Message edited by: Glenn Taylor ]
posted
As far as production costs for the fliers/brochures/whatever go, it is often possible to find a wholesale copy place. I found one about 20 minutes from my place, which offers color copies on 24# stock for $0.38 each. Any quantity, from 1 to 10000. They also do legal and tabloid sizes as well. The name of the one by me is Ohio Wholesale Copy. A little research may save you some money if you can find one around you. I found this place by asking a print shop I send alot of work to, and they gave me their number. Hope this helps
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