posted
This is a question I have been asking myself over the break and I hope I get my answer right because I am pitching in a new direction now.
I have my basic web site up now and the purpose is to bring in "my kinda work.
People ask me to describe "my kinda work" and I find it difficult to answer them in a way that a layman can understand. I want my web site to answer this question.
So have a look at my site and see if you can describe "my kind of work" in a way any one could understand.
I need to say that there are two pages to the site not yet posted, the first is describing the keys which make my work successful and the other describing the benefits of having me creating artwork and signage on site, such as the attention it creates from passers by because people love to see artwork being created before their eyes.
Also, we are going to add a gallery as well.
I am keen to get your feedback as I am concerned that I am pidgeon-holing myself with a specific kind of work. It is the work I love to do though, I find it most profitable, and it's based on the theory that I would rather do 1 job worth $10g than 50 jobs that add up to $10g
posted
Looks as though you have a great start on a good looking site...... If I was a potential customer, I think that I would pay very well for such a service....I don't think that I would be receivung an inferior or cheap service for my money !!!!!!!!
Post some of your Art that you will eventually offer in your Gallery..
Shep'
-------------------- Arvil Shep' Shepherd Art by Shep' -------- " Those who dance are thought to be mad by those who cannot hear the music "
I would question the addition of a gallery. I think adding a few more examples with brief comments would do the job more in keeping with the rest of your site.
Less is more better.
Nice work throughout.
-dan
-------------------- Dan Sawatzky Imagination Corporation Yarrow, British Columbia dan@imaginationcorporation.com http://www.imaginationcorporation.com
Being a grampa is one of the the most wonderful things in the world!!!
...there's abso-bloody-lutely nothing wrong with telling the cheap blokes who don't care about their image to step aside and allow you to devote your time and exceptional skills to the clients who do! (after seeing your site, I can't bring myself to utter the more common word, (customers), in association with you!)
I've always admired your work.
I was enchanted with your tasteful presentation and the work you show is incredible. You are definitely not one to insult with ridiculous requests, but one they'd be lucky to meet and be served by.
posted
Rob, I think it gets the message accross. I aggree with Dan that you should perhaps have some more examples of your work... but I suppose your already working on it.
-------------------- Andrew Gourvelos A Signs Sydney, NSW, Australia Posts: 104 | From: Sydnet, NSW Australia | Registered: Mar 2000
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posted
That's very fresh and classy Rob. You do nice work. Trying to look at it as a layman, my response would be "This guy knows what he's doing". That site should serve you very well. I predict, from experience with my own site, that it will only bring you qualified leads of intelligent, informed buyers with realistic budgets. There may be some who will turn away without even bothering to contact you because they perceive they can't afford it. I used to agonize over whether I was being too exclusive with my own site. I've determined you can't have it both ways. Yes, you will exclude some prospects that may have become decent jobs. In exchange, you will have VERY few callers asking if they can get it cheap. Go for it!
I have two comments about spacing and one about navigation: *On the initial splash page my immediate reaction was to move my head back away from the screen. Maybe I sit too close to the monitor, but the big logo seemed slightly too large to focus on. Brilliant design, well rendered, lush colors and sharp focus, great depth, (I understand the desire to show it off). *On the second page (and subsequent pages), I think the "Rob Clark" was too close to the top margin also. I really like that the pages fit in a single frame without scrolling. Doing all the text on the second page as a graphic might make it a bit hard to read for some people though. See what kind of feedback you get, it might have to be sacrificed for legibility. *On navigation, the slash graphic as a 'next page' symbol is great. On the third page where you stopped using the word "next" eith it I got lost temporarily - thought that was all there was. Maybe you should keep it consistent throughout.
Other thoughts - as you get time, more involved descriptions of the jobs shown would be helpful to build interest and teach potential clients of how much is involved in them. Possibly clicking on the images could link to another page about the job with more text and detail pics. I happen to think a gallery section would be good as long as every project up there is the calibre of the ones shown so far. Final comment, I didn't get a complete address off your home page. I would not have known you were in Australia.
posted
Rob, I'm sure that your potential clients will have no problem on what it is that you do.
I wanted to email you on your reply to the post " what are we really " but decided to reply here instead. I truly believe that in order for any artist of whatever substrate to make their mark in business that they must stick to what they want to do and exactly what they do. I'm with you as far as your feelings towards installations along with removal and replacing etc. As a hand pinstriper and designer I stick with these feelings in order to accompolish my desire to be the best I can be and am not swayed into thinking that I have to wash or take apart vehicles in order to put my work onto them. As a fellow artist, I applaud your statement!
-------------------- HotLines Joey Madden - pinstriping since 1952 'Perfection, its what I look for and what I live for'
posted
Rob, Nice site and work. I certainly agree with Joe on the "next" link. I had to go back to see what he was talking about. The "'" dosen't appear to be anything other than a background graphic. In fact I agree with Joe completely on his comments. One thing I will tell you from a lot of experience. Don't expect to be getting a lot of calls from internet buyers. It is not going to happen in this decade, but the site should provide you a great catalog for you in a telephone conversation with a potential client, or a traveling catalog when you are out and about. It will also be a great referral on a business card, or brochure. I have had 3 different pages for years, and 2 of them in the top 10 averagely on search engines. Over 6 years, I have made one sale from them directly, but they are extremely valuable for sales reference. A few years down the road, when the internet becomes whole {and it will}, you will be well established. We are just it's pioneers. I can identify with what you are trying to do. I didn't get into this business to be normal either. Again, Nice page. Nice work. Bronzeo http://www.imagemakerart.com
-------------------- "Don't change horses in midstream, unless you spot one with longer legs" bronzeo oti Jack Davis 1410 Main St Joplin, MO 64801 www.imagemakerart.com jack@imagemakerart.com Posts: 1549 | From: Joplin, MO | Registered: Mar 2000
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posted
i think the graphics/images tell the story much better than the words. Here are my thoughts on your web pages:
overall, i found the type too small to read comfortably. if you really want me to read all that, make it easier for me.
you have nine "bullet points" on page1 -- maybe you could make the type larger, spread the points over two pages, and put an image on each page.
i suspect that it is your design skills (the visuals) more than being a "3M accredited applicator" that gets the work YOU want. if that's the case, then emphasise what you WANT to do, and not what you are capable of doing. my experience is that people who want good design know it when they see it. when they see it they generally expect the artist to be professionally capable. unless you've run into a lot of clients questioning your skills, i'd skip all that stuff.
also, there is something about the tone of the words that seem to want to chase off pesky customers. i can understand why you might want to do that, but it can leave the desired clients feeling a bit irked as well. i liked the humor, but the rest was a bit pompous.
and, along with the rest, show more samples. at least one per page. after all, you're a painter, not a writer.
-------------------- :: Scooter Marriner :: :: Coyote Signs :: :: Oakland, CA :: :: still a beginner :: ::
Posts: 1356 | From: Oakland (and San Francisco) | Registered: Mar 2001
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posted
As expected you guys have given me a lot to think about, Thankyou, thanks heaps.
I have been here in Bundaberg for about 7 years, I always sign my work and that has led to a fairly consistent work load. I just want to be more specialised, with less of the average guff.
I intend signing my work from now on with <robclark.net> in order to draw potential customers to the website as a selling tool.
I will also go find potential customers that qualify for my services, say I hear of a new business coming to town, I will e-mail them with a link to the site. I dont think it's worth sitting back waiting for customers to find me.
I have always thought of the web like one yellow pages ad in a stack of phone books a mile high.......who is going to bother?
It is definately my intention to weed out the tire kickers but I really dont want to alienate everyone.
I am far more expensive than my competitors and felt that the text page will help convince potential clients that I am worth spending more on.
Thanks again all, your comments are constructive and thought provoking, good onya!!
RobC
-------------------- Rob Clark Rob Clark Design 11 Lassig st Moore Park Queensland Australia 0741598092
Posts: 421 | From: Australia | Registered: May 1999
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posted
Wow Rob....really impressive work. Guess I would make the letters a bit bigger too.... you do awesome sign work.
Posts: 3729 | From: Seattle | Registered: Sep 1999
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