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Author Topic: "Home based" or "Store Front"
Chris Lovelady
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Member # 2540

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I'm haveing this struggle .i and my wife own vital signs in Tallahassee, Fl. i'm in need of some more work space and have been looking at rental space that would suit a sign company...or puchaseing property with building or building on my 5acre lot in a zoned rural/agricultural.

i work out of a shop(on my property now) that is small and a portable building(have you heard of the term 10 pounds of **** in a 5 pound bag).The traffic is nill but we work by appointment only and meet with the customer at his/her place of business.drawing are proofed threw E-mail/fax.we have a good repeat busniness but i would like to get more exposure other than my shop van!The cost of Rental Property in outragous(2,000-3,000mo. + avg. 5yr lease)the thought of putting out that kind of money makes me vomit. but looking ahead to selling the bussiness when i retire makes me think about owning a building and property "in Town", so that i can sell the pakage.

the cost of building a building with all the luxurys would be cost wise more my speed but here again the exposure issue.(the shops in town seem to have more volume)lost a customer the other day because i was not at a conveant(sp) location...the price was right and the design was what they wanted but didn't want to make the drive for me to do his van! wow....

im kind of venting but really looking for some input to this topic.

oh...im here when the kids get home from school! they know more about my business than some of the help i have had..so i would miss them if i was in town!......help what to do has any body out there had to deal with this issue.



--------------------
"We have been making house calls since 1992"

Chris Lovelady
Vital Signs

NOW WITH 2 LOCATIONS!
Tallahassee, Florida
Thomasville, Ga.

www.vitalsignsllc.com
1-850-893-0674


Posts: 707 | From: Tallahassee, Florida | Registered: Dec 2001  |  IP: Logged | Report this post to a Moderator
old paint
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Member # 549

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1st off you own/or are buying the place you live at. improvments or building add to value of it. renting will get you more business, but then are you gona make $5000 a month more? as for selling a sign business....look around, a plotter, and a computer...and you is a sign shop!!!!!!! and in 10-15 years...do you think it will be any better? just my humble opinion.....

[ December 16, 2001: Message edited by: old paint ]



--------------------
joe pribish-A SIGN MINT
2811 longleaf Dr.
pensacola, fl 32526
850-637-1519
BEWARE THE TRUTH.....YOU MAY NOT LIKE WHAT YOU FIND

Posts: 11582 | From: pensacola, fl. usa | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Brian Cornwell
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Member # 2509

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I;m in agreement with Old Paint . . . I'd think of it this way:

Unless the money you're making now from your business FORCES you to have to upgrade I wouldn't be in a hurry to jump into the fraicas. Adding overhead in the hopes of attracting customers who are unwilling to travel to receive YOUR unique talents are not going to search you out even if they lived next door.

--------------------
Brian Cornwell
AutoMotivation
Plymouth - MA - USA

"The Customer Can Have
Any Color He Wants So Long
As It's Black" -- Henry Ford


Posts: 120 | From: Plymouth MA - USA | Registered: Nov 2001  |  IP: Logged | Report this post to a Moderator
PKing
Deceased


Member # 337

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"Build a BETTER mouse trap,and the world will beat
a path to your door."
Your business,in your building,on your property.Is an Investment!!
The same amount of money spent on rent(in town)can give you something that you will OWN!
What if one of your kids wanted to follow in your foot steps?
All in all,most of your business will be "word of mouth" any way.
Sure you have to go a little further,and pay a little more,but....The guy is worth every penny.
I would rather have a few GOOD PAYING loyal customers than a lot of walk-ins,thinking signs can be bought of the shelf with thier name ALREADY on it.
Hope this helps

--------------------
PKing is
Pat King
The Professor of
SIGNOLOGY

Posts: 3113 | From: Pompano Beach, FL. USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
PKing
Deceased


Member # 337

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opps

--------------------
PKing is
Pat King
The Professor of
SIGNOLOGY

Posts: 3113 | From: Pompano Beach, FL. USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Joey Madden
Resident


Member # 1192

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Alot of people in and getting into signage these days have a " been there done that " attitude which to me sounds like just another feather in the cap, I can do that sort of thing. Well, when retirement comes to mind in my head it just means that I'll move to nicer weather, less crime and the same amount of brushes I have today.

I believe you answered your own question when you said you own 5 acres, where I live everyone has a shop on their property and if you're that good it makes no difference where you live, cause they will find ya. But then again some of us don't worry much bout retiring because design is in our blood.

--------------------
HotLines Joey Madden - pinstriping since 1952
'Perfection, its what I look for and what I live for'




http://members.tripod.com/Inflite
http://www.pinheadlounge.com/hotlinesjoeymadden


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Ed Cimaglio
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Member # 1530

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Chris you answered your own question. With rent as high as you are talking, the best investment would be to build. The only problem you have is where. If you own your own house with land and have equity use that. It is an investment for you and your family, you can never loose in building. When it comes time to sell, or retire, you will get more for the building than you ever would for the business. For what the cost of rent would be maybe you could find some land and put up a building, rent some space out to other industries and use their rental to pay the mortgage. The only reason I am saying this is because several years back I took the jump and built a beautiful 5,000 sq building for my shop. It was real nice, designed it myself, Had room to do billboards, and even bring in semi's. Unfortunately a divorce came along and the only thing that saved me was the investment that I had made. Couldn't sell the business, but what I made in the building I was able to give the business to the new owner Worked for me. Just a little imput for ya. Good luck on your decision.

--------------------
Ed Cimaglio
Hedgesville, WV

Posts: 13 | From: Hedgesville, WV | Registered: May 2000  |  IP: Logged | Report this post to a Moderator
Ryan E Young
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Member # 2325

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I had the same concerns. Thats why I had a house moving company move an old house on my property to gut out and turn it into my shop. I did it for pennys and if I wanted to I could closs shop sell it, fix it up more and rent it out as a house or keep it as a rec rooom woorkshop for my son.Check out my post I'll show you mine now show me yours its still on the current board.

--------------------
Ryan Young
Indocil Art & Design
indocil@comporium.net
803-980-6765


I highjacked Letterville!!
Winter Muster 2004

Posts: 904 | From: Rock Hill, SC | Registered: Sep 2001  |  IP: Logged | Report this post to a Moderator
Mike Pipes
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Member # 1573

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Chris, I'd say stay where you are.

Adding that overhead will only lead to uncertainty and that's just not a comfortable place to be!

With all that land, imagine the workshops you could build on it when the need arises.
If you go rent a place in town, yer stuck with it til your lease is up, whether you have the room to grow or not.

Would you have happened to do some vinyl graphics on a jetski racer's enclosed trailer?
I live in Lake Havasu, AZ where the world finals jetski races are held every year and I saw a trailer outta florida with some nice graphics on it. The sign company, Vital Signs, had their logo at the rear of the trailer. I'm sure "Vital Signs" has to be a popular sign shop name but I know not everyone gets to do jetski graphics. Wondering if it may have been you, got a pic of your logo?

--------------------
"If I share all my wisdom I won't have any left for myself."

Mike Pipes
stickerpimp.com
Lake Havasu, AZ
mike@stickerpimp.com


Posts: 8746 | From: Lake Havasu, AZ USA | Registered: Jun 2000  |  IP: Logged | Report this post to a Moderator
Kimberly Zanetti
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Interested in the input of the daughter of a signpainter? When I was growing up, my father (Al Zanetti) had his studio/sign shop in our house. He bought an old factory with a tiny apartment in the front and eventually gutted the building, built a living part and a 50' x 50' studio. Like you, we had very little in the way of traffic - he delivered and installed most of his work.

If you have children, nothing will replace the extra time you will be able to spend with them - being there when they come home from school. There were definitely rules, I couldn't make noise in there but I spent a lot of time hanging out watching my father work. I even had a place to ride my bike when the weather was too bad to go outside!

Kimberly Zanetti-Purcell

--------------------
Kimberly Zanetti Purcell
www.amethystProductivity.com
Folsom, CA
email: Kimberly@AmethystProductivity.com

“Organizing is what you do before you do something, so that when you do it, it is not all mixed up.” AA Milne


Posts: 3722 | From: Folsom, CA | Registered: Dec 2001  |  IP: Logged | Report this post to a Moderator
ScooterX
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Member # 2023

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one more consideration:
if you have a storefront, you may get more business, but it may not be the kind of business you want. (then again, maybe it will be).

the franchise shops (Sign-A-Rama, etc) are pretty much all storefront operations. they run a commodity, retail business. "quicky-sticky" if you like. if you want to make a lot of money (potentially), and make a lot of fast cheap signs, that's the way to go. if you want to be a sign craftsman, that might not be the way to go.

as far as selling the business, i don't think the location is going to get you a lot of equity in customers. i would expect your customer list, reguardless of location, and the shop name (if you have a good reputation) to be worth more than a storefront location. after all, Sign-A-Rama could move in across the street.

My guess is that whatever outbuilding you construct on your property will raise the property value.

--------------------
:: Scooter Marriner ::
:: Coyote Signs ::
:: Oakland, CA ::
:: still a beginner ::
::


Posts: 1356 | From: Oakland (and San Francisco) | Registered: Mar 2001  |  IP: Logged | Report this post to a Moderator
Jay Allen
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Storefront - definitely. Work on your business skills or hire others to do that work for you. You can still control the size of your business easily while keeping the fun work for yourself.

You look far more credible if you are in a visible and accessible building. And the folks who want the good work are the ones who want to trust you to do their work. Image IS everything.

Rent. Keep the economy moving. Make more in the process. Do only profitable work. Define what that is. Smile. Speak positive thoughts. Enjoy life. It's the only one you get.

[ December 16, 2001: Message edited by: Jay Allen ]



--------------------
Jay Allen
ShawCraft Sign Co.
Machesney Park, IL
jallen222@aol.com
http://www.shawcraft.com/

"The object of the superior man is truth."
-Confucius

Posts: 1285 | From: Machesney Park, IL, USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Chris Lovelady
Resident


Member # 2540

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kimberly...i have 3 daughters...and hope that at least one will follow in daddy's foot steps.

scooter ...check your post on hand cut silk screen stencil..did a step by step for you.

the credablity with a store front...sure that is my struggle..but all that money is out the window!?!...rental propery is so high!

lovelady@peoplepc.com

--------------------
"We have been making house calls since 1992"

Chris Lovelady
Vital Signs

NOW WITH 2 LOCATIONS!
Tallahassee, Florida
Thomasville, Ga.

www.vitalsignsllc.com
1-850-893-0674


Posts: 707 | From: Tallahassee, Florida | Registered: Dec 2001  |  IP: Logged | Report this post to a Moderator
Chris Lovelady
Resident


Member # 2540

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Mike it wasn't me..but heard of a Vital signs in miami....could be it!

--------------------
"We have been making house calls since 1992"

Chris Lovelady
Vital Signs

NOW WITH 2 LOCATIONS!
Tallahassee, Florida
Thomasville, Ga.

www.vitalsignsllc.com
1-850-893-0674

Posts: 707 | From: Tallahassee, Florida | Registered: Dec 2001  |  IP: Logged | Report this post to a Moderator
RonniesTintSigns
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Member # 1669

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Storefront, for me yes, for everyone no.
Most are steering you away from it, from their experience. Should you base your decision on anyone else's experience, of course not. The only one who can know what you need to do is you. Storefronts can be very successful or failure's. You do have to be able to make a great deal more revenue, yes it can be done. 90% of the time I'm so busy I want to scream we have so many walk IN's & phone calls & work to be done it drives me almost insanely crazy, But I wouldn't want it any other way. I'm a little hyper sitting still would do more than drive me crazy it would kill me.

WARNING: Staying that busy will have an effect on you & your family's life. It will make you irritable & need more down time to recover which is a bad thing if you have a family to take care of because the last thing you need is more stress than you bargained for.

I'm not a Great Signmaker like some of you, I'm a Decent Signmaker but I am a Great Businessman. That's why I have a storefront, My signmaking skills are small and maybe a little average compared to some of you on this BB. That's why I choose the mainstream in your face business, I'm a businessman, not an artist.

Scooter,(quote)
(If you want to make a lot of money [potentially), and make a lot of fast cheap signs, that's the way to go. If you want to be a sign craftsman, that might not be the way to go.)

Well, I guess I'm shallow I base my idea of success on mainstream money, I'll take it over the starving artist thing anyday,
Don't you think making a lot of fast cheap money & making quality signs are both possible?

--------------------
Ronnie Conrad
Augusta,Ga


Posts: 374 | From: Augusta,Ga. | Registered: Aug 2000  |  IP: Logged | Report this post to a Moderator
Bob Burns
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Member # 268

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I like being a 1-man business and I want to stay that way. If you go to STORE FRONT, you MUST have someone there all the time. Now you have 2 people.
To support a store front business, you'll need to increase your GROSS. This means most likely adding on to your help by at least ONE, which adds a little more to the OVERHEAD you've already created by buying or renting a STORE FRONT.
As a 1-man business working out of my home, my overhead is non-existent: NO INSURANCE (I don't install);NO PAYROLL; NO LONG HOURS; NO WORRYING ABOUT PAYING RENT, etc. But I DON'T want my business to grow....I get all the work I can handle.....I'm 62 and smelling as many roses as I can!!!!

--------------------
Bob Burns


www.vondutch.freeservers.com

Posts: 2121 | From: Prescott, Arizona, USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Tim Whitcher
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Member # 685

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Build or buy. Never rent. Consider what this will add to your overhead. Let's say your bottom line is 25% of your gross right now (I use this figure as an example). Say your new location would cost you $2000.00 a month. You'd have to do at least $8000.00 in additional sales per month just to cover the cost of your new location. If your new location were to increase your sales $10,000.00 a month, it might be worth it. Your new location will appreciate in value.

--------------------
Tim Whitcher
Adrian, MI

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Eddie Kitchens
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Member # 1909

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I would look at the direction that I want my business to go and what kind of competition there is in my area. Through the good advice of this great forum of hundreds of years of experience we were paying $850 per month for a storefront. We were doing every kind of sign under the sun. Me and my wife started a business because we loved to produce custom made signs. That is why we moved to our home last June. We have enjoyed ourselves more and the kids (2) love us being at home. We are doing the sign work that we enjoy. But I will add that I've gotten the carving bug over the last 3 months and I'm now trying to build a business of carved signs and gun stocks. We bought some commercial property in one of the fastest growing parts of the US. We thought of building a building and renting most out and letting my wife and sister run a small shop there and I'm going to do what I enjoy most. I feel that renting is for the birds and that I'd stay put at home or build to own. Sounds like you want to build your business for your kids. That's great! There is a ton of good advice from so many good people on here but I think you just have to look at what's good for you and your family. Good Luck in whatever you do!

--------------------
Eddie Kitchens
Eddie's Custom Signs
8248 Campground Rd
Drummonds, TN

Posts: 30 | From: Drummonds, TN, USA | Registered: Jan 2001  |  IP: Logged | Report this post to a Moderator
Dan Sawatzky
Resident


Member # 88

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Chris

It's all your decision. You say you are cramped and short of room. Are you busier than you want to be too? Do you feel you need the move to town to get more business or get more room?

You express how you like to work at home and love to spend time with the kids. Both these things are important.

Like many here we have had it both ways. Janis & I have worked by ourselves and with up to 22 employees. Every stage was enjoyable. We made it that way. We also got small again (by choice) after being a larger company.

Every stage brings a different level of pressure and stress. And every stage of growth changes the job you personally will do.

Unless you are a large company with huge numbers, most of the equity you amass will be in the building and not the business whether it is at home or in an industrial park. As to selling out and retiring.... Well, I consider myself retired already. Most folks think of retirement as some day when they will get to do the things they enjoy. I do that every day. I do it by choice.

Do what is right for you and your family. Make choices about the type of work you will take on... high volume production or one-off custom stuff or a mix of both. What ever makes you happy is what you should do.

Same goes with where you build (or rent) a shop or how big you get.

Get a sheet of paper and pencil. Sit down with those you love and make a list of pros and cons. Make a list of costs, and benefits. Talk it over.... include your kids at some stage of the discussion.

And then make the decision that is best for you.

Also review the situation once in a while in the future and make sure that things are still going the way you want. Make sure that you continually and conciously make changes along the path that are right for you and your family.

Do all this and you can't go wrong.

-dan

--------------------
Dan Sawatzky
Imagination Corporation
Yarrow, British Columbia
dan@imaginationcorporation.com
http://www.imaginationcorporation.com

Being a grampa is one of the the most wonderful things in the world!!!


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Chris Lovelady
Resident


Member # 2540

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I want to thank all here for there in put on this subject. It has been a great help to me in my dission. all that is left now is to plan the ultimate shop.

Thanks everyone!


im new to this community...this is awsome!

--------------------
"We have been making house calls since 1992"

Chris Lovelady
Vital Signs

NOW WITH 2 LOCATIONS!
Tallahassee, Florida
Thomasville, Ga.

www.vitalsignsllc.com
1-850-893-0674


Posts: 707 | From: Tallahassee, Florida | Registered: Dec 2001  |  IP: Logged | Report this post to a Moderator
old paint
Visitor
Member # 549

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there is a VITAL SIGNS here in pensacola....and he does some awesome stuff.....

--------------------
joe pribish-A SIGN MINT
2811 longleaf Dr.
pensacola, fl 32526
850-637-1519
BEWARE THE TRUTH.....YOU MAY NOT LIKE WHAT YOU FIND

Posts: 11582 | From: pensacola, fl. usa | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
   

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