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» The Letterville BullBoard » Old Archives » Sales spiralling DOWN out of control!!!!!! Suggestions on a jumpstart?

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Author Topic: Sales spiralling DOWN out of control!!!!!! Suggestions on a jumpstart?
Barry Branscum
Visitor
Member # 445

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I don't know about you guys, but I was figuring sales tax for september and discovered a 65% nose dive in sales/new orders....I knew it was getting tight....but man--I have never had the bottom just fall out like that..

Is it all the terrorist thing?

I dunno. But I bet I am not alone!

In any event....how 'bout a "brainstorm session" for innovations/methods to inmprove and broaden sales and promotions!!

C'mon big thinkers how 'bout some fresh ideas!

Barry

--------------------
Barry Branscum

Master's Touch
DESIGNS
www.masterstouchsigns.com

no, my signshop website is not finished....still.

218 Hwy 65 B
Clinton, AR
501.745.6246


Posts: 2500 | From: Clinton, AR USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Joey Madden
Resident


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ya want a tip?

" Be nice to strangers "


Posts: 5962 | From: USA | Registered: Nov 1999  |  IP: Logged | Report this post to a Moderator
Joe Rees
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Member # 211

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Hi Barry, we've been noticing a big dip in leads and sales but I'm trying not to worry too much. I can't say it's tied to Sept.11. Our local economy on Cape Cod is too weird to predict under the best circumstances, so I'm trying to remain calm. It's not like it hasn't happened before.

Things cycle, it's normal. Some types of sign sales are discretionary. Buyers might hold back temporarily on things that aren't absolutely necessary. On the good side, a lot of signs are not optional. People gotta have them to stay in the game. Our solution is to stay flexible and tighten our belts. As only a two man company, that's not too difficult. I feel bad for larger operations that have many employees to maintain (been there).

The one thing I have learned to NOT do, is panic. I'm convinced people can smell that and they get nervous. And I found out the hard way that complaining about being slow to my clients was a big turn off to them. A fisherman friend of mine tole me about his "Captain Andy's Bad Man Policy". And boy, does it seem to work. It got me out of a big slump a couple years ago. Want to know what it is?

Captain Andy says be a little mean to your customers. Act busy, almost arrogant. Even though you've got nothing at all on the board you tell them "You want what? Who sent you? No, I'm way too busy, I couldn't possibly get to that for two weeks." Make an appointment (half reluctantly) and initiate a little discussion about their budget, making it clear your time is not to be wasted on triflings. Then sit on your hands if you have to for the two weeks, go to the appointment and spell it out in no uncertain terms - this is what I need, give me a deposit now and I'll get to it when I can.

When Andy told me about that I said "Yeah, right!" But I agreed to try it, I had nothing to loose. I immediately ceased telling anyone I was slow, started bragging about how swamped we were. The next call that came in let them know I was way too swamped to jump on their request, made an appointment for them to come to me the following week, and went about my daily tasks with an air of indiference about taking on new work. Man, I tell you it was like magic! It was like some karmic floodgate had been opened. Everybody wanted a piece of the success. "I know you're busy, I'll do whatever you say if you can fit me in". Hahaha.

Now that it's slow, I have been holding people off a little. I have a $1000 quote I'm making the guy wait on a few more days (I'm awful busy ya know). And the phone is definitely starting to bring encouraging inquiries. Go figure. Thank you Captain Andy. You bad man you.

--------------------
Joe Rees
Cape Craft Signs
(Cape Cod, MA)
http://www.capecraft.com
e-mail: joe@capecraft.com

SONGPAINTER Original Sign Music by Sign People NOW AVAILABLE on CD and the proceeds go to Letterville's favorite charity!
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Posts: 1974 | From: Orleans, MA, Cape Cod, USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Bob Burns
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Here in SMALLVILLE(Prescott, Az.), we're ALWAYS in a recession! When a real one comes, we hardly notice.
For about 4 or 5 weeks after 9/11, everything ground to a halt, but now everything is back up to normal. However I HAVE had an increase in "LIQUIDATION" and "GOING OUT IOF BUSINESS" banners.
Mostly the little guys. You still can't find a place to park at WALMART!

--------------------
Bob Burns


www.vondutch.freeservers.com

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cheryl nordby
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yep....just as soon as you start a project for yourself you will get an order! Kinda like when you think you have time at the stop light to fix your hair and put on your lipstick the light changes. Winter always slows down for me. But then it is the type of customers I have. I don't like it...but I am used to it. With not so much going on you can get yourself in trouble.
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Arvil Shep' Shepherd
Deceased


Member # 2030

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Joe,
I have been using this approach for years....I am not quite sure how or why it works.....but it does.
Good advise.....people tend to want what they can't have.......hmmmmm.....Human Nature I guess.
Shep'

--------------------
Arvil Shep' Shepherd
Art by Shep'
--------
" Those who dance are thought to be mad by those who cannot hear the music "

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Barry Branscum
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I usually wait til go to the men's room to fix my hair and makeup cheryl

that analogy doesn't work for me..

But speaking of Walmart.....did anyone else see those two color coroplast and step stake signs they had with the patriotic slogans?

$3.95 doublesided with the stupid step stake!!

No wonder half the customers think we are thieves!

THere is no way to compete with that---that is LESS THAN COST by the time you factor labor....

'course it is ironic that those PATRIOTIC signs were probably made in CHINA..... COL LOL


sigh.....

just moanin'.....

Barry

--------------------
Barry Branscum

Master's Touch
DESIGNS
www.masterstouchsigns.com

no, my signshop website is not finished....still.

218 Hwy 65 B
Clinton, AR
501.745.6246


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John Smith
Resident


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Delete all your files and throw away all your paper patterns and notes !!!! THAT is when the business really picks up !!!

--------------------
John Smith
Kings Bay Signs (Retired)
Kissimmee, Florida

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John Deaton
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After a very busy summer, it has ground to a halt basically here too. In a way, I kinda look forward to these times though, gives me time to clean up the shop, arrange things, and work on some projects I had ideas for. But, soon as I usually do, BAM!, the phone starts ringing. I get worrisome at times too, thinking maybe the phone won't ring. People here have gradually made the step over to quality signwork, and not going to the print shop for whatever they can get. Some still do, but alot have decided that a sign is one of the most important parts of their business, if not the most important part. Anyway,you aint alone Barry. The salesdrop blues are playing here too.

--------------------
Maker of fine signs and
other creative stuff.
Located at 109 N. Cumberland ave.
Harlan, Ky. 40831
606-837-0242

Posts: 4172 | From: Ages-Brookside, Ky. Up the Holler... | Registered: Jul 1999  |  IP: Logged | Report this post to a Moderator
David Wright
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October tanked for me also. One of the worst months in recent memory. Calls and some quality work came my way again recently but when it does get slow, I always wonder if it temporary or the shape of things to come.

--------------------
Wright Signs
Wyandotte, Michigan

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Mark Fair Signs
Visitor
Member # 289

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a little slow here in monkeytown too.
about the only time the phone rings is when someone asks,
"Can I speak with the person in charge of your long distance telephone service?"

i am always on the move regardless if it is slow or not.
It only takes a few phone calls to good customers to say hello.

october is traditionally slow.
don't sweat it.

i have a little trick to make the phone ring,

i pick up my martin guitar i keep here at the shop and play it for a few minutes and the phone will ring everytime with someone asking,
"Can I speak with the person in charge of your long distance telephone service?"


uh oh, gotta run, the phone is ringin'


mark

(some day i will learn to type and i won't have to edit my posts so much!!! LOL)

[ November 07, 2001: Message edited by: Mark Fair Signs ]



--------------------
Mark Fair Signs
2162 Mt. Meigs Road
Montgomery, Alabama 36107

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Dave Grundy
Resident


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Things have been slow up here in Canada too. September and October supplier statements were well under 1/2 of what a normal month is.

Good news is that I am catching up on watching movies on TV! LOL

--------------------
Dave Grundy
retired in Chelem,Yucatan,Mexico/Hensall,Ontario,Canada
1-519-262-3651 Canada
011-52-1-999-102-2923 Mexico cell
1-226-785-8957 Canada/Mexico home

dave.grundy@hotmail.com


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Stephen Deveau
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Member # 1305

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Same here!
Tractor Work
Personal Projects (residential/owner)
Sign Works (Commerical)

Total cutback.

Lots of pricing but no commitments.
Everyone wants something for just a Dollar!

--------------------
Stephen Deveau
RavenGraphics
Insinx Digital Displays

Letting Your Imagination Run Wild!


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Wayne Berry
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OK, if you really want to get swamped... Do as Chery said. Start a project. Clean your shop. Letter your shop truck.

I've been tryin' to paint some new "style" on my new ride for four months.

Slow down?

Swamped! Things can always change. It take effort to keep things the same. Flow with the change. Less effort more life.

P.S.
If I get in a bind... I sell the truck.

--------------------
Berry Signs & Stripes
Hattiesburg, MS
Signs, lines, lettering & other neat stuff.


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VICTORGEORGIOU
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Member # 474

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I would like to build on Joe's comments just a bit. Customers have no interest in our problems, all they want is their problem solved. When the tables are turned, do we go to the successful person or the loser? Thats an exaggeration to make the point.

It doesn't matter if there is not a single job in the store the customer needs to hear - Business is good. The store has room for more work but we are doing just fine. It may be hard to make your deadline, but for a special customer like you, we will be sure to meet your deadline even if we have to put your job ahead of everything else in the store. You don't have to lay it on this heavy, this is just to make the point. Then when the job is done "We appreciate your business"

Success in part is acting successful.

The week of Sept 11 was surreal. Nobody wanted to do anything. It took about three weeks to get back to more or less normal. It always slows down this time of year, so I don't know how you would know whether it is normal slowdown or recession slowdown.

--------------------
Victor Georgiou
Danville, CA , USA


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David Wright
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Nobody's talking about unloading on your customers about how slow it is. Things are what they are, and I usually tell all that things are going pretty no matter how busy or slow things are.

Acting like you don't need people or telling them that business is great is not a sales tool. I don't think many of us need to act successful, we already are. Do some mailers, sales calls, network a little, and if there is business out there, you will get it.

After the bad October, we got some great jobs right in a row to put us back over the hump. You never know what's around the corner due to quotes and sales calls from months ago.

--------------------
Wright Signs
Wyandotte, Michigan


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Bill Preston
Deceased


Member # 1314

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Hi, All,

I have to go with David on this one. The whole notion of arrogance and "meanness" just plain leaves me cold.

I have had probably one of the best late summer early fall seasons that I've had in a long time. Since most of my work is trucks and/or boats the lower interest rates on vehicles has turned into a real deal.It hasn't quit yet.

On the other hand, I don't depend on signwork to make ends meet-- the Social Security bit, and retirement income from my other long-term job leave me in a situation probably quite different from most of you. No apologies for that, I "paid my dues" for a long time.

--------------------
Bill Preston
Fly Creek, N.Y. USA


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Joey Madden
Resident


Member # 1192

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Ya know I really don't feel my business is slowing down but I know I am. if only I could put out perfection at a faster pace, I'd make alot more money. I get only so many vehicles per month from one dealership and work only one day per week for them, Saturday which leaves me six days to ponder what I really should do. Good clients are hard to come by and my direction is always towards making them happy, heck they even let ME speak with their customers and for a guy like me who can't put up with BS for more then a few seconds, thats really something.

I know that business for others in other parts of the country is slowing down but I believe this is just normal set back for this time of the year and though the threat of terrorism lies among us persons will still need good artwork or signage for their projects as well as their businesses.

--------------------
HotLines Joey Madden - pinstriping since 1952
'Perfection, its what I look for and what I live for'




http://members.tripod.com/Inflite
http://www.pinheadlounge.com/hotlinesjoeymadden


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Si Allen
Resident


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Hey Mark....don'tha get the "May I speak to the person in charge of office suppies"? Or the "Home Improvement" people???

If'n ya want, I'll give 'em yer phone #!



--------------------
Si Allen #562
La Mirada, CA. USA

(714) 521-4810

si.allen on Skype

siallen@dslextreme.com

"SignPainters do It with Longer Strokes!"

Never mess with your profile while in a drunken stupor!!!

Brushasaurus on Chat


Posts: 8831 | From: La Mirada, CA, USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Mark Fair Signs
Visitor
Member # 289

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SI you misspelt... "ORIFICE"

heeheehee

--------------------
Mark Fair Signs
2162 Mt. Meigs Road
Montgomery, Alabama 36107


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Robb Lowe
Visitor
Member # 2121

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I tell ya my secret for 'spam' phone calls..... its very simple.

You say "Sure Im the man you need.. and I'll answer all your questions, I just need one piece of info up front. YOUR home phone number. What? You say you dont give that out because people might call and harass you? And your point??"

Then before I let them off the hook, I say "delete me from your database, its the law you do it if I ask".

So far its slowed things down about 30% I'd say. And no, not one of the SOB's has given me their home phone number yet...

--------------------
Robb Lowe


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Mark Fair Signs
Visitor
Member # 289

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sorry robb, didn't mean to get you off of the thread.

we were talking about barry's slow time.
(stir the pot barry, there is always business out there,
don't wait for it, go git it!)
(a public service anouncement by...

er...uhh..
the phone is ringing...

gotta go

markfair.com

--------------------
Mark Fair Signs
2162 Mt. Meigs Road
Montgomery, Alabama 36107


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Donna in BC
Resident


Member # 130

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As long as I have money in the bank, I don't sweat slow times. In fact, I relish them. The trick is to not $pend what you don't have.

--------------------
Donna Williams
Funky Junk Interiors
Yarrow, BC Canada
donna@funkyjunkinteriors.net

~ Check out the newest junk at ~ http://funkyjunkinteriors.net/

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Monte Jumper
Resident


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Now there's a woman with the proper attitude.

This has been headed downhill for at least a year and a half (so don't blame "W") the first it reared its ugly head around here was when the fools in Florida could remember how to count votes ...it really got tight around here for about a month after that. Just as it was getting back to normal another group of fools run into a skyscraper or two and wammo back to nothing.

Least wise thats how seems around here...I've learned over the years not to panic (that doesn't make it feel any better) but as long as you've "put some back" you should ride it out just fine and never alter your life style.

As for the captain andy routine? I've never been impressed with a sales person that treated me like a jerk so I can't imagine any of my clientele being happy about it either.

I do know that over the years if another shop asked how biz was you always and I do mean ALWAYS told them how good biz was how backed up you were and when you were going on your next vacation...no matter how bad it actually was...It was like an inspiration to make the other guy get off his dead ass and generate even more business...it seemed to work.(Kinda like having an unattached sales force out there working for everyone) ya know what I mean?

Well anyway hang in there it could be worse...ask someone whos lost their health.If you got that you got everything!

--------------------
"Werks fer me...it'll werk fer you"

Monte Jumper
SIGNLanguage/Norman.Okla.
jumpers@itlnet.net


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Del Badry
Visitor
Member # 114

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October of this year is the busiest year ive had in my 12 years of business...the oil patch and cattle business is rollin along here in Alberta..
november has been above average also....

--------------------
Del Badry
philmdesign
Sylvan Lake, Alberta

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Cam Bortz
Visitor
Member # 55

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One thing I've learned is that this business is just not predictable. The first quarter of this year was the worst I'd had in six years. Second quarter broke even. In the third quarter the floodgates opened, with a series of very profitable high-dollar/interesting projects. Now that has dropped off a bit... So far this week I put finishing touches on two of those jobs, one of which gets installed this morning. I have a another good-sized project in the wings, just waiting for a deposit and a go-ahead - and I know I have it; it's a long-term client who doesn't "shop". This may come through this month or next, or maybe in the new year.

In light of 9/11... the client for whom I'm installing today first called me in late August. I gave him a proposal on Sept. 9. On Sept. 12 he called to confirm the order with a deposit. Confidence is as contagious as fear; three more jobs walked in that week. I'll never know who didn't pick up the phone because of 9/11, so why worry about it?

--------------------
"A wise man concerns himself with the truth, not with what people believe." - Aristotle


Cam Bortz
Finest Kind Signs
Pondside Iron works
256 S. Broad St.
Pawcatuck, Ct. 06379
"Award winning Signs since 1988"


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Mikes Mischeif
Visitor
Member # 1744

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You got a Home Depot or Home improvement in your town.? Did you know it's full of contractors trucks? I never leave without a job when I visit with a few flyers.

Hey have you seen the places that set up Christmas trees next week? The early bird gets the worm.

Did you know Bars and hotels will be advertising new years parties on a-frames. Taking orders now.

Flower stores sell lots of roses on valentines day...especially with a banner.

There's just to much work out there for me to do by myself, Go Get Some!

ps. I have never been slow. Some of that franchise marketing training must have wore off on me I guess.

--------------------
Mike Duncan
Lettercraft Signs


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Ian Wilson
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Member # 177

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We were discussing this problem the other day and one of the guys suggested that we supply spray cans to the graffitti artists in town free of charge then we should get heaps of work HAHAHAHAHA

--------------------
Ian Wilson
Signmaker Retired 3 Panorama Drive
Toowoomba Queensland Australia
may all your troubles be little ones.
The man that never make a mistake never makes anything.

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Preston McCall
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I factor in one third of my window painting efforts to marketing. I send out mailers to as many as 150 potential and repeat customers per month, however lately my response has slightly fallen, somewhat. Business is still exactly on track for the year with 86% of the year gone and 89% of my target made. It is right on the mark. One god lick could put it over and leave me with a nice respite for December.

For me it is doing the heinous cold-calling! Got to do it. Grab a stack of cards and hit the streets. It always erupts in a vesuvious of new work and all it takes is a shoeshine and a smile! You just have to keep walking on the sunnyside of the street, kids! It is out there. Ask any sign painter who survived the depression (if there are any left)....those who hustled, always had work...those who waited for someone to come to them, starved. Phone not ringing...time to make some calls as the line is now free.

--------------------
Preston McCall
10305 Eby st.
Overland Park, KS
66212
text: 5056607370


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George Perkins
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Member # 156

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I guess I'm truly the odd man out. In the past I've come on the BB and read how people were swamped all the while I was dead in the water. Right now I'm not exactly busy but work has been steadier the past three months than it has been in years. What's the answer? I guess it's the result of handing out cards at every opportunity. Preston has the right idea, nobody hates cold calls more than me, and I've had to really force myself to do it but it has been paying off. I find the best time to do it is when things are rolling along good. When things are slow and I start to get down in the dumps it makes it harder. A positive attitude helps
My biggest customer came as a result of a cold call I made years ago. They hung onto my card for FIVE YEARS before they called me. I've done hundreds of thousands for them in the past ten years.

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George Perkins
Millington,TN.
goatwell@bigriver.net

"I started out with nothing and still have most of it left"

www.perkinsartworks.com

Posts: 4327 | From: Millington, TN. USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
ScooterX
Resident


Member # 2023

Icon 6 posted      Profile for ScooterX   Author's Homepage   Email ScooterX       Edit/Delete Post 
here's a motto i picked up back when i worked in the advertising agency world:
" when business is good, you can afford to advertise. when business is bad, you HAVE to advertise."

that applies to ourselves and to our customers. we're having a BIG recession out here on the silicon coast. there isn't a retail store that hasn't felt it, and ALL of those stores need POP displays, window splashes, sale banners and other "temporary" signage.

calling on customers to how THEY are doing is a good way to let them know you care about their success (and that you're ready to help them). thats "warm" calling, not "cold" calling. you could even have some ideas ready before hand like "We know everything is a little slow for some of our customers, so we've come up with some special pricing on Xmas season banners" or whatever. (No, you don't have lower your prices... just tell them its "special pricing").

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:: Scooter Marriner ::
:: Coyote Signs ::
:: Oakland, CA ::
:: still a beginner ::
::


Posts: 1356 | From: Oakland (and San Francisco) | Registered: Mar 2001  |  IP: Logged | Report this post to a Moderator
   

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