posted
I know I posted this as a reply to another topic, but I'm afraid this valuable info might get lost in the shuffle there. Please go to this site and use the information on it to sell your product and educate your customers. The industry has spent a lot of time and money working on the www.sba.gov website, so please, use it to your advantage.
* * * * * * * * * * *
Greetings Letterheads!
As we have reported in SIGNS OF THE TIMES magazine, when it comes to espousing the value of signs, one of the best tools you as signmakers have at your disposal is the Small Business Administration (SBA) website -- www.sba.gov.
Thanks to efforts from Dr. James Claus of the Signage Foundation for Communication Excellence -- who is now the contracted legislation consultant for the International Sign Assn. (ISA) -- the sign industry is represented on a federal-government site.
There, you'll find hundreds and hundreds of website pages that you can use to educate your customers about purchasing signage and how signs can improve their business.
SBA agreed to allow sign-industry representation on their website because they've found that start-up businesses with good signage are more likely to succeed -- and less likely to default on their SBA loans.
Should you have additional questions about this website, please feel free to contact me directly.
Happy signing and best wishes for continued business success!
------------------ Jennifer Flinchpaugh Senior Associate Editor SIGNS OF THE TIMES Magazine www.signweb.com jflinchp@stpubs.com (800) 925-1110, ext. 304 (513) 421-2050, ext. 304 Fax: (513) 421-5144
Posts: 31 | From: Cincinnati, OH, USA | Registered: Mar 2000
| IP: Logged |
------------------ "The most beautiful thing we can experience is the mysterious. It is the source of all true art and all science. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead: his eyes are closed."
Albert Einstein
Failure to advertise is a lot like blinking in the dark. Nobody, but you, knows what you're doing.