I am putting together a flier to give out to clients for a look into the difference between products and general pointers in purchasing a sign. I just read Ken Morse's article on the poster layout and thought it would be great to add to my list.
Things I have already gathered include
1. Lettering size for site application with a visual chart. 2. Colors and contrast (which I can't seem to locate if anyone has a chart) of most powerful color and impact difference. 3. Differences of channel letters and reverse channel etc...also most powerful color impacts
I am looking for case studies on advertising and use of logos as it pertains to different businesses
difference between vinyl's and other material used in today's quicky sticky shops.
and anything else that y'all can possibly think of.
Once I have all the info...I will make it available for y'all to download and use.
Thanks!!!!
Drmwvr
------------------ Robert Beverly Dreamweaver Graphics House Arlington, Texas
"Dreams come a size too big so that we can grow into them"
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Qweeky steeky?!? I yam zee eensult! I challaunge you tew zee duel!!
heh
------------------ St.Marie Graphics & Makin' Tracks Sound Studio Kalispell, Montana stmariegraphics@centurytel.net http://www.stmariegraphics.com 800 735-8026 We're chiseling every day of the week! :^)
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I think that everything the customer NEEDS to know about purchasing signs is located at http://www.letterhead.com/downloads/signs.txt That is college theses about signs and what they do!To the customer it means that signs will make his/her business MONEY!! The size letter,color combo,substrate etc,is YOUR JOB as the sign maker.If they have confidence that you know what you are doing and that you are actually on THEIR SIDE.All the information/facts and figures are usally overwhelming to the general public to digest,never mine have to make a discision upon.Kinda like you NEVER let them choose a letter style out of a book of type.OR give them more than 3 layouts and price structures to choose from.At some point in time it is the Sign Artist job to be the Sign Artist and not the "TEACHER" of the masses.After all that is what you get payed for! IF the customer knew about signs in the first place he wouldn't need you. Just something to think about. Hope this helps
------------------ PKing is Pat King of King Sign Design in McCalla,Alabama The Professor of SIGNOLOGY
Posts: 3113 | From: Pompano Beach, FL. USA | Registered: Nov 1998
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I totally agree!.......just did not read the way I wanted it....
for instance...
When a person goes into "Pierre's" shop up there in the hills and asks for a banner fer instance....I have found that folks don't really know that you might be biddin against premium vinyl over the cheaper stuff and vice versa.
I also had no luck accessing the link you list!
Drmwvr
------------------ Robert Beverly Dreamweaver Graphics House Arlington, Texas
"Dreams come a size too big so that we can grow into them"
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Bob...I have a set of publications that give you more than you would ever want to know about color and contrast in signs. They came from one of the national sign associations, can't remember which one. They don't help a lot. It's the old story "Tell me the time" and they build you a watch.
What follows is from memory- dark backgrounds with light letters are usually better than light background/dark letters. Clarendon usually reads as well as Helvetica. Upper/Lower text generally outperforms all caps. Greens and Blacks on yellow (see next paragraph) are usually better than red and black on white.
Here are a few facts that are useful. The most visible color in lab tests is a yellow green, wavelength 555 millimicrons (Physics 101, 1959). This has been known by scientists for over 100 years.
The first color we see as a baby and the first color that goes away with age is red. That is why the airlines went away from red instrument lights to the orange/green color they use now.
The lab definition of 20/20 is 1" at 50 feet. Architects will specify 2" at 50 feet. A good sign will have 5" at 50 feet (so called maximum impact)
I would like to see whatever you put together on this very interesting topic. Vic G
As we have reported in SIGNS OF THE TIMES magazine, when it comes to espousing the value of signs, one of the best tools you as signmakers have at your disposal is the Small Business Administration (SBA) website -- www.sba.gov.
Thanks to efforts from Dr. James Claus of the Signage Foundation for Communication Excellence -- who is now the contracted legislation consultant for the International Sign Assn. (ISA) -- the sign industry is represented on a federal-government site.
There, you'll find hundreds and hundreds of website pages that you can use to educate your customers about purchasing signage and how signs can improve their business.
SBA agreed to allow sign-industry representation on their website because they've found that start-up businesses with good signage are more likely to succeed -- and less likely to default on their SBA loans.
Should you have additional questions about this website, please feel free to contact me directly.
Happy signing and best wishes for continued business success!
------------------ Jennifer Flinchpaugh Senior Associate Editor SIGNS OF THE TIMES Magazine www.signweb.com jflinchp@stpubs.com (800) 925-1110, ext. 304 (513) 421-2050, ext. 304 Fax: (513) 421-5144
Posts: 31 | From: Cincinnati, OH, USA | Registered: Mar 2000
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The reason the link in PKings post came up with 'Forbidden' is because it is under the residents download page. I know you can access it under the link on the left hand side of the site 'Become a Resident', then there is a picture of a safe in the top right corner. Click on it to go to the downloads section, though you need to be a resident to access it.
------------------ Tyler Malinky
A Step Above Signs Cleveland, Ohio 440.479.8129 440.842.1894 fax
www.astepabovesigns.com tmalinky@astepabovesigns.com or exmayors@aol.com
Posts: 190 | From: Parma, Ohio USA | Registered: May 2001
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shop up there in the hills and asks for a banner fer instance....I have found that folks don't really know that you might be biddin against premium vinyl over the cheaper stuff and vice versa.
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