posted
I prefer the spacing in #2 as the other two seem to have the letter "a" in about a little too far away from rest of word. But I like the "letter weight" in the others, and feel that #3 has better margins, but copy is still to "bottom heavy", needs more room at bottom. That's what I think.
------------------ Rich Stebbing #945 RichSigns Rohnert Park CA
Posts: 755 | From: Rohnert Park, CA | Registered: Nov 1998
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posted
Actually number 1 would be correct if there were a bit more breathing room overall. The other two don't appear to be "optically" correct. Combine the centering of #1 and the sign size of #3. I never really consider measurements to be the rule. Optic correctness is more important. My .02
------------------ St.Marie Graphics & Makin' Tracks Sound Studio Kalispell, Montana stmariegraphics@centurytel.net http://www.stmariegraphics.com We're chiseling every day of the week! :^)
------------------ Dave Grundy shop#340 AKA "applicator" on mIRC "stickin' sticky stuff to valuable vessels and vehicles!" in Granton, Ontario, Canada 1-519-225-2634 dave.grundy@quadro.net www.quadro.net/~shirley "A PROUD $ supporter of the website"
posted
HI Donna. I feel that #3 would be the best solution...if the line of lettering was moved up just a bit. The surrounding margin balances against the letters more effectively in this version. Personally, I don't like to modify or alter individual characters in a line of copy, but prefer to maintain the integrity of the font, as designed. When centering a line of copy like this, you also have to consider the space required for the ascenders and desenders. If the whole line were set in upper case, that consideration doesn't usually become a factor.
------------------ Ken Henry Henry & Henry Signs London, Ontario Canada (519) 439-1881 e-mail kjmlhenry@home.
Some days you get to be the dog....other days, you get to be the fire hydrant.
posted
#1 is the optically correct one. #'s 2 and 3 are bottom heavy. However, my answer would be #4 - None of the Above.
I would prefer to use #3's size panel, but to center the lettering as in #1. All of the weight is in the lowercase lettering. That is what should be considered for centering. This would be more pleasing to the eye.
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:) Design is Everything! :) Glenn Taylor in beautiful North Carolina
posted
I agree with Pierre for optical correctness, but disagree with his choice. Number one looks like a bunch of balloons hanging around on the ceiling, Number 2 a large rat in a small box, and Number three an easy chair sitting in the living room. My choice, number three...Bronzeo.... "Optical correctness above all rules"
------------------ Jack Davis 1410 Main St Joplin, MO 64801 www.imagemakerart.com bronzeo@prodigy.net http://www.imagemakerart.com
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posted
All three of those layouts leave me mildly frustrated ... I have "tweaking" issues with each of them. All of them are just on the edge of being "right", but none of them truly succeed for my eyes. #3 being the closest to "right on", with just a nudge upward.
First off, I am most attracted to the kerning (spacing between the letters) in #2, but would need to ditch it completely for it's position in the panel.
#1 leaves me wanting some air, but I believe I'd pick it over #3 if I must choose from this batch. If we are talking correctness visually in placement .... I guess this one's got to win for me, reluctantly.
I tend to favour more air on bottom than on top, especially when dealing with upper/lower case letters.
I wouldn't really be a happy camper letting any of these go without a slight nudge in adjustment.
Close, but no cigar.
Nettie
------------------ "When Love and Skill Work Together ... Expect a Masterpiece"
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posted
You guys are kidding...right? If there is a correct answer to this...please prove it. It's like asking which wallpaper is right. Please find me a customer who would reject any of these... None is right...but all are acceptable and saleable and would pass the 50/50 test.
------------------ Louis A. Lazarus Milt's Sign Service, Inc. 20 So. Linden Ave. #5B 650-588-0490 fontking1a@aol.com
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posted
Hey Lou. Excellence STARTS with looking after the LITTLE THINGS. Sure all of these are "saleable", and you might not find a customer who would object to any.
However, if you are determined to do work that is head and shoulders above that of your competition, you've got to appreciate, and look after those small, subtle differences. Failure to do so, will relagate the end product that you put out as being merely "average or mediocre".
That being said, the budget would dictate how much time you can afford to devote to this sort of "tweaking".
------------------ Ken Henry Henry & Henry Signs London, Ontario Canada (519) 439-1881 e-mail kjmlhenry@home.
Some days you get to be the dog....other days, you get to be the fire hydrant.
posted
Thanks guys for your input. I didn't madly kern the thing, decide what this panel is nor play with the thickness of the lettering. (#2 was converted to curves to tweek the y, therefore it appears different in jpg format) My main focus is to find the right placement inside the panel for this line of text. I chose the wording not to make sence, but to add some dilemma.
Thank-you Glenn for your sample of improvement. Nettie and others, I'd LOVE to see your versions. What the heck, include all your kerning issues and whatever else you can see need improvement. We can only learn from them.
------------------ Graphic Impact located in BC Canada gisigns@sprint.ca
[This message has been edited by Donna in BC (edited June 17, 2000).]
Posts: 5630 | From: Yarrow, BC Canada | Registered: Nov 1998
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I just came across this candy bar wrapper, and the same scenario exsists. Did the designer set up the word Glosette like you would?
Hi Jack,
I drew up #3 because of more white space for the panel overall which I prefer, but I feel the main text should be tweeked up just a tad. But then I have trouble with the A being too high to the sign panel.
I find it interesting how there appears to be so many different preferences on this one. Now I can see why I've been stumped for so long!
------------------ Graphic Impact located in BC Canada gisigns@sprint.ca
Posts: 5630 | From: Yarrow, BC Canada | Registered: Nov 1998
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posted
Mike Stevens book Mastering Layout says that the layout looks best when the "center of gravity" of the line is slightly above the centerline of the sign. I agree with that.
The reason negative space is important is that we do not read the words, we read the shapes of words. In this context I think that layout three would read the best in a flash card test. Text is too tight on the other two.
So I'm with Glenn Taylor, almost. The 3 layout but scrootch the text up a hair.
------------------ Victor Georgiou Bob Loves Signs Inc Danville, CA email blssigns@verio.com
Posts: 1746 | From: Danville, CA , USA | Registered: Dec 1998
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Layouts and font usage for packaging are generally more liberal and forgiving. The rules are not as restrictive as they would be for signage. Because the viewing distance is much closer and because color distinctiveness is more desirable, headline text can be used effectively where it would not be for signage read at a distance. A box of cereal would be more appropriate for color/design ideas than would be a candybar wrapper.
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Design is Everything! Glenn Taylor in beautiful North Carolina
posted
I like it! It has some punch for a wrapper, and I'm sure it supposed to. When all these items are on the shelf they are competing with each other and have to get downright aggressive. I would like to see the word "raisins" a little bolder, perhaps white and in a red panel. The brandname has an old-fashioned established feel with that typestle, something that maybe "grandpa ate". OK ,now you have to send me one so I can see it if it lives up to it's appeal.
------------------ Rich Stebbing #945 RichSigns Rohnert Park CA
Posts: 755 | From: Rohnert Park, CA | Registered: Nov 1998
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