posted
QUESTION: If you had 10 seconds on TV to mention the sign industry what would you say?
I'm excited to have just been awarded a sign project for an upcoming show that will air on the Discovery station, Travel station and Twin Cities local news.
The production crew will be doing a small segment on the signage for this project. We'll get to talk about the project and signage in general. I'm excited more for the opportunity to have the sign industry represented (though only slightly) on Prime time National TV.
I'd really like feedback as to what you'd say. I sort of feel that it's a great opportunity and responsibility to do JUSTICE to the sign biz.
Hoping for encouraging advice.
-matthew
-------------------- Matthew Rolli AdCraft Sign&Design Hudson, WI Posts: 280 | From: Hudson, WI | Registered: Aug 2003
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wE ARE NOT TAKEN SERIOUSLY ENOUGH BY THE PURCHASING PUBLIC AS FAR AS GETTING PAID FOR WHAT WE DO. A good part of it is our own fault, but you don't need to over-convey THAT part!
posted
I'd have a hard time selling that one Bob.... Though they did film the presentation. It's just a design, 2 owners, and me discussing options. Don't know how it'll come across. I'd like to plug the letterheads organization....
I'm just looking for any feedback that would make a few seconds count.
thanks
-------------------- Matthew Rolli AdCraft Sign&Design Hudson, WI Posts: 280 | From: Hudson, WI | Registered: Aug 2003
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Bob's right, about SOME customers, but a negative comment won't go down well. Try "They're/we're creative geniuses just dying to help you better identify & promote raise your business profile, but quality costs and you only get what you pay for!" Good luck
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7016 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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I've done lots of interviews in years past. There's one important thing to remember...
It called editing. You can say twenty minutes worth of wisdom and they seem to pick the dumbest comments I make in the entire interview and make the segment 10 seconds long.
It often boils down to which questions the interviewer asks and how the editor cuts the takes to get the angle HE was looking for in the article.
A good editor with the right questions asked can slant the piece just about they want in the end.
Funny how it works.
-dan
-------------------- Dan Sawatzky Imagination Corporation Yarrow, British Columbia dan@imaginationcorporation.com http://www.imaginationcorporation.com
Being a grampa is one of the the most wonderful things in the world!!! Posts: 8761 | From: Yarrow, B.C. Canada | Registered: Nov 1998
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What part of the sign industry? If it's a high end job, talk about craftmanship and design, if dealing with an architect or another designer you might mention "teamwork" that way you might be able to get more work, that way they will give you more work if it is successfull
Rick
-------------------- Rick Chavez Hemet, CA Posts: 1540 | From: Hemet,CA U.S.A. | Registered: Jun 2001
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Anything done by hand? Stress the fact that this is craftsmanship...and it's a dying art in a lot of areas.Try to insert the human factor into the computer age, Just my HO.
-------------------- Jeff Ogden 8727 NE 68 Terr. Gainesville FL, 32609 Posts: 2138 | From: 8827 NE 68 Terr Gainesville Fl 32609 | Registered: Aug 2002
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How about "FOR THOSE OF YOU CONSIDERING GETTING INTO THE BUSINESS BECAUSE IT LOOKS EASY AND FUN AND ANYONE CAN DO IT------PLEASE DON'T!-----We've got enough of your type already!"....heh heh heh!
Heed Dan's comments about EDIT. They can make you look like a knob even if you do have your act together. Ask to see the final edit, regardless of what you say....
posted
Hiya Matthew, Make sure you and your crew wear the company shirts with your name, web site address and phone # on them. If ya got 10 seconds, that will give ya just enough time to say your company name, phone # and web site address twice. See where I'm going with this? I can't add anything to what the others said.
Havin' fun,
Checkers
-------------------- a.k.a. Brian Born www.CheckersCustom.com Harrisburg, Pa Work Smart, Play Hard Posts: 3775 | From: Harrisburg, Pa. U.S.A. | Registered: Nov 1998
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Your sign is the first thing EVERYONE sees before doing business with you... and first impressions are never forgotten... good or bad.
-------------------- --If you don't care where you are, you ain't lost.
Tony Potter Blind Mice and Company 3001 Bever Ave. SE Cedar Rapids, IA 52403 (319) 573-9001 www.blindmiceandcompany.com tonypotter@yahoo.com Posts: 209 | From: Cedar Rapids, IA | Registered: Nov 1999
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The project will consist of a double-sided road-side sign. Roughly 8'x10' with a contour cut aluminum composite background, faced with carved H.D.U. and Gemini Letters.
Additionally a smaller front entrance sign will be blasted out of H.D.U- 23k gilded carved letters and Smaltz.
I'll inform how this process goes....I'm taking 7 days off to go elk hunting in Colorado. 1st time, God willing, I'll be able to come back and work like a dog!
THanks all, I appreciate the feedback!
-------------------- Matthew Rolli AdCraft Sign&Design Hudson, WI Posts: 280 | From: Hudson, WI | Registered: Aug 2003
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hey mat how you doin ,hope you have a good time up the woods, we went to my sisters farm on the west coast a few weeks back ,first thing we had to do was pull three red deer off the hill,hungry buggers they are, getting set to book flights for the muster,scott ash dave kynaston his dad n me hoping to make the trip,got some good work with scotty boy in the next two weeks re painting the ceiling of a chapel in glasgow,then re gilding the faces of a church clock up on the spire anyway laddie have fun till next time
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