posted
I designed a logo for a client a couple months ago and used it on a couple signs. Recently he called needing a set of black magnetics with the logo on it in reverse. No problem...till I set the logo on that black panel, then realized immediately something was wrong. (see pic) The illustration portion of the logo was in NEGATIVE - oh oh. Now why didn't I notice that before? It was an easy enough fix to make the illustration 'right-reading', and thats the way I made the magnetics. Then I put a copy of the new "Reverse" version of the logo on a disk and took it to him when I delivered the mags today. There sitting on his counter was the proof of an ad he was getting ready to run and wouldn't you know it was a REVERSE ad! Boy I'm glad I caught that in time. It bothers me to see logos reversed that don't work...but it bothers me a lot worse when its MY FAULT. Hope this illustration helps somebody save face.
...And in a little more detail - the bottom way looks so much better.
SONGPAINTER Original Sign Music by Sign People NOW AVAILABLE on CD and the proceeds go to Letterville's favorite charity! Click Here for Sound Clips! Posts: 1974 | From: Orleans, MA, Cape Cod, USA | Registered: Nov 1998
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posted
I experienced this often when I was a screen printer doing t-shirts. People have a hard time understanding why they have to choose light or dark color shirts (one or the other not both) or pay for a new film positive, screen etc...
After having printed some of those ugly things in negative for dense customers I have found it odd that a lot of people don't understand what's wrong and think that it looks great. This is often after they as a customer were picky as hell over details that were completely inconsequential.
I see the same thing with white decals on dark window tint all the time.
I try to do 'em right myself.
Oh, and yes that is a nice logo !
Steve
-------------------- Steve Aycock Designs 3489 Oswald St. Johns Island, SC zaor@warpdriveonline.com Posts: 124 | From: Charleston, SC | Registered: Feb 2003
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I did some time in the t-shirt biz, too, Steve. Saw a lot of that same situation.
I love when a repeat customer switches color of their trucks,vans, etc., from dark to light. Always fun trying to explain why what they've been getting won't work anymore...especially when it involves doing the artwork over and billing them for it.
Rapid
-------------------- Ray Rheaume Rapidfire Design 543 Brushwood Road North Haverhill, NH 03774 rapidfiredesign@hotmail.com 603-787-6803
I like my paint shaken, not stirred. Posts: 5648 | From: North Haverhill, New Hampshire | Registered: Apr 2003
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