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I was lettering for our 6 local ford dealerships this week. All of the solid blue ovals everywhere now have to come down and the new one fazed in. NO Airbrushing allowed.
I was told by the district manager that the logo had to be identical all over the world.
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Mike I've been doing digital on the new logo for the blue oval certified stuff, the big problem is not having digital, its getting some moron at the dealership to get you the correct artwork.
Hey Joey dont sell the 4B yet lol
-------------------- Bob Rochon Creative Signworks Millbury, MA 508-865-7330
"Life is Like an Echo, what you put out, comes back to you." Posts: 5149 | From: Millbury, Mass. U.S. | Registered: Nov 1998
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I believe the new UPS logo has some blended fade thing going on in it as well. And I predict you will see more and more of this "trend" as a result of the digital revolution.
The times they are a change'n
-------------------- Bob Stephens Skywatch Signs Zephyrhills, FL
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Sorry Mark...I have to retract that last statement. It was the guy who signed the PO that is the idiot. Any wild guesses how many zeroes in the check?
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In my Market, the first sign company at the door with the new stuff has a huge sales advantage for Banners, Door lettering, Service trucks etc., but that's just my work ethic.
Since Headquarters has already ordered large quantities of these new logos for the change over scheduled next month at our area dealerships, I'd say It's not premature at all. But again, Thats just me. And I centainly don't have any Idea what I'm talking about.
-------------------- Mike Duncan Lettercraft Signs Posts: 1328 | From: Centreville, VA | Registered: Oct 2000
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Did I say something wrong here? My reference was to the statements about it just having a fade changed. The article doesn't show the new logo nor does Ford's website.
We just did a number of prints of Ford logos for a local street festival where Ford was a major sponsor. The files we were supplied were vector EPS but were only the 100 year anniversary versions. Today is the first I've heard anything about the changeover.
I agree that it's a great time to check in with your local Ford dealership.
-------------------- Fred Weiss Allied Computer Graphics, Inc. 4620 Lake Worth Road Lake Worth, FL 33463 561 649-6300 allcompu@allcompu.com Posts: 427 | From: Lake Worth, Florida | Registered: Feb 2003
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