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I just posted a video,,, The Van Job I'm kinda pushing Dan's great little book. I love Dan's stuff.
-------------------- Signs by Alicia Jennings (Mudflap Girl) Tacoma, WA Since 1987 Have Lipstick, will travel. Posts: 3813 | From: Tacoma, WA. U.S.A. | Registered: Dec 1999
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I found relating to his book difficult. Dan seems unfamiliar with rural communities where looking like a big successful business works to the detriment as it appears too city slick. Folks in rural areas want to deal with someone they can relate to, like the kid next door.
-------------------- The SignShop Mendocino, California
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity. — Charles Mingus Posts: 6713 | From: Mendocino, CA. USA | Registered: Nov 1998
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Could you plz make the video available on mobile? I usually check the internet on IPad,.... YouTube said it wasn't available for mobile, However that works.....
-------------------- Light and Shadow Manzanita,Oregon shonlenzo@hotmail.com Posts: 286 | From: Manzanita,Oregon | Registered: Feb 2000
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quote:Originally posted by Rick Sacks: I found relating to his book difficult. Dan seems unfamiliar with rural communities where looking like a big successful business works to the detriment as it appears too city slick. Folks in rural areas want to deal with someone they can relate to, like the kid next door.
Thanks for the feedback Rick.
I don't think it's a matter of looking like a 'big' successful business, just a matter of looking like a 'successful business' - period. That strategy works for Main Street as well as big cities. Some of our most successful campaigns were for for very local, small businesses looking to gain a foothold in their very small communities.
The book is meant to simply give any business a leg up on their competitors by consistently applying a brand on all their touch points. I don't think that's slick; I just think that's what every smart business should be thinking about as they attempt to make an impact in their community - whether big or small.
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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