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» The Letterville BullBoard » Letterhead/Pinstriper Talk » New Wendy's Logo

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Author Topic: New Wendy's Logo
Dale Manor
Resident


Member # 4858

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http://www.fastcodesign.com/1670993/wendys-gets-a-new-logo-will-the-pigtails-survive

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Dale Manor

Studio in the Sky
Minnesota


dalemanor@netscape.net

"Be who you are and say what you want, because those who mind don't matter and those who matter don't mind."
-Dr. Seuss

http://studiointhesky.weebly.com/
http://studiointhesky.blogspot.com/

Posts: 2120 | From: Greater Minneapolis/St. Paul | Registered: Aug 2004  |  IP: Logged | Report this post to a Moderator
Alicia B. Jennings
Resident


Member # 1272

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Gotta have the pigs tails.

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Signs by Alicia Jennings (Mudflap Girl)
Tacoma, WA
Since 1987
Have Lipstick, will travel.

Posts: 3813 | From: Tacoma, WA. U.S.A. | Registered: Dec 1999  |  IP: Logged | Report this post to a Moderator
old paint
Visitor
Member # 549

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old font says...........it better. this looks like a bad attempt at brush script.... by someone who cant paint))))

[ May 15, 2013, 01:29 AM: Message edited by: old paint ]

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joe pribish-A SIGN MINT
2811 longleaf Dr.
pensacola, fl 32526
850-637-1519
BEWARE THE TRUTH.....YOU MAY NOT LIKE WHAT YOU FIND

Posts: 11582 | From: pensacola, fl. usa | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Tom Rose
Resident


Member # 606

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I kinda like the new look.... The old one was an interesting mix of upper & lower case!

I think Wendy's was named after Dave Thomas's daughter.

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Tom Rose
1938 Model Sign Dude
T.Rose Signs Whitehall,PA

Posts: 327 | From: Whitehall,PA,USA | Registered: Feb 1999  |  IP: Logged | Report this post to a Moderator
Bruce Bowers
Resident


Member # 892

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I think the new logo is good. It is a clean design. I like how it kept an updated element of the old logo.

Wendy is Dave Thomas' daughter.

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Bruce Bowers

DrCAS Custom Lettering and Design
Saint Cloud, Minnesota


"Things work out best for the people who make the best of the way things work out." - Art Linkletter

Posts: 6451 | From: Saint Cloud, Minnesota | Registered: Jun 1999  |  IP: Logged | Report this post to a Moderator
Shirley Carron
Visitor
Member # 2446

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"Wendy" doesn't look like that anymore. She older and well...larger.

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Shirley Carron
Black Sheep Designs
184 John St. N.
Arnprior,On.,Canada
shirleyc@magma.ca
613-623-7053

Posts: 503 | From: Arnprior, Ontario, Canada | Registered: Nov 2001  |  IP: Logged | Report this post to a Moderator
Craig Sjoquist
Resident


Member # 4684

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Seen this awhile now & I'm not impressed at all to me casual looks cheap & a image of cheap to me.

A improvement or upgrade yes is good idea, making it simpler oh yeah good on what ya have that has worked...Or if total new a upgrade not downgrade.
Just my 2 cents

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Craig Sjoquist
http://www.592sign.net
3220 N.O.B.T
Orlando Fl. 407-592-7446 vikinwolf@gmail.com

Posts: 1588 | From: Orlando Fl. | Registered: May 2004  |  IP: Logged | Report this post to a Moderator
Ricardo Davila
Visitor
Member # 3854

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Personally, I like the old logo.........much more than the new one.......No reason at all. I just like it.

Everybody has a reason for changes in a logo....I respect that.

RD

P.S.---Not pretending to be a critic, just an old timer who is attached to old logos......Too many stories connected with these old logos ( for me ).

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Ricardo Davila
Showroom Window Advertising
P.O. Box 1376
Edmond, Oklahoma 73083

Posts: 1180 | From: Edmond, Oklahoma | Registered: May 2003  |  IP: Logged | Report this post to a Moderator
Duncan Wilkie
Resident


Member # 132

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I like it but, I just had to make it into a more script than and hybrid casual/script...
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Personally I would like to rework the script by hand lettering it and scanning and cleaning it.

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Duncan Wilkie
aka signdog
http://www.comsign.ca
Edmonton, Alberta, Canada

Posts: 4351 | From: Edmonton, Alberta, Canada | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Rusty Bradley
Resident


Member # 6938

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Why are the "W" and "e" connected...it looks funny to me...why is the apostrophe a lighter color than the script...it's ok but I'm not crazy bout the new one.

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Rusty Bradley
Bradley Sign Studio
100 Creekview Road
Summertown, Tn. 38483

Posts: 2179 | From: Summertown, Tennessee | Registered: Nov 2006  |  IP: Logged | Report this post to a Moderator
Alicia B. Jennings
Resident


Member # 1272

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Maybe the "Script" letter is supposed to look like letters made from squezzing out a plastic ketchup bottle. I could see the boardroom meeting now. Everybody is eating Wendy's. As they are trying to decide on a new logo, one of the guys jokingly grabs the ketchup bottle and draws out Wendy's. With salted, greased fingers, he holds up his creation. Everybody applauds, it becomes the new logo.

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Signs by Alicia Jennings (Mudflap Girl)
Tacoma, WA
Since 1987
Have Lipstick, will travel.

Posts: 3813 | From: Tacoma, WA. U.S.A. | Registered: Dec 1999  |  IP: Logged | Report this post to a Moderator
Billie DeBekker
Visitor
Member # 3848

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Well I think they had to get rid of the word "Hamburgers" as their Pink Slime Patties doesn't qualify as food any longer...

Plus I think Wendy is a little to skinny.. She really needs to bulk up a little to more realistic in these days of Fast Food Obesity.

 -

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Billie DeBekker
3rd Dimension Signs
Canon City Colorado 81212
719-276-9338
bill@3dsignco.com
www.3dsignco.com

"Another Fine Graduate of the Ray Charles School of Sign Painting."

Posts: 2530 | From: Canon City, Colorado | Registered: Apr 2003  |  IP: Logged | Report this post to a Moderator
Dale Feicke
Resident


Member # 767

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I'm with you, Alicia. Goofy stuff like that happens everyday.

Personally, I like the new "girl" fine, but not the lettering particularly.

Incidentally, in the new Wendy's commercials, the Wendy girl looks a good bit like this one.....even the really red hair.

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Dale Feicke Grafix
714 East St.
Mendenhall, MS 39114

"I can do all things through Christ, who strengthens me."

Posts: 2963 | From: Mendenhall, MS | Registered: Apr 1999  |  IP: Logged | Report this post to a Moderator
Glenn Taylor
Visitor
Member # 162

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I'm with Dale. New girl is fine. The script no so much.

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BlueDog Graphics
Wilson, NC

www.BlueDogUSA.com

Warning: A well designed sign may cause fatigue due to increased business.

Posts: 10690 | From: Wilson, NC, USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Michael Gene Adkins
Merchant


Member # 882

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girl good, script screwy ...

how about that new arby's logo ... and don't even bring up sonic and JCP

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Michael Gene Adkins
The Fontry
1576 S Hwy 59
Watts OK 74964

Posts: 845 | From: Watts, OK USA | Registered: Jun 1999  |  IP: Logged | Report this post to a Moderator
Glenn Taylor
Visitor
Member # 162

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JCP sucks.

Arby's screws up. The new font doesn't match the hat.

Sonic? Hadn't noticed.

The new Twitter logo is just Sega's Sonic the Hedgehog on his head with a beak.

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BlueDog Graphics
Wilson, NC

www.BlueDogUSA.com

Warning: A well designed sign may cause fatigue due to increased business.

Posts: 10690 | From: Wilson, NC, USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
   

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