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New customers seem to want to advertise everything they sell,who is the owner,operator,how clean their toilets are,how long they have been in business,e-mail,and much more.Is all this necessary.It takes a lot of time to paint all this stuff and takes time to read it.Less infomation...LARGER COPY...easier to read.Often I use this common sence phrase and they get it.WHY PUT 50 CANDLES ON YOUR CAKE,WHEN 5 WILL DO? What information do you think is more important for your customer to gain customers and take you less time to finish the job?
-------------------- Bill Wood Bill Wood, Sign Artist 3628 Ogburn Ave., NE Winston-Salem, NC 27105-3752 336-682-5820 Posts: 397 | From: Winston-Salem, NC | Registered: May 2006
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This can be true even with artists. I have a friend who is an illustrator, and he used to advertize in the big directories like Workbook and American Showcase. He found that using his best single image on a full-page ad got him the best results. When he tried to add more images to show his range, he got fewer calls.
People often can't see how including every "essential" thing just dilutes the message and keeps people from reading it at all.
My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 3129 | From: Tooele, UT | Registered: Mar 2005
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WHO, WHAT and how to get ahold of you!!!! is all any sign needs...... WHO ARE YOU, COMPANY NAME WHAT you do..... PHONE #
-------------------- joe pribish-A SIGN MINT 2811 longleaf Dr. pensacola, fl 32526 850-637-1519 BEWARE THE TRUTH.....YOU MAY NOT LIKE WHAT YOU FIND Posts: 11582 | From: pensacola, fl. usa | Registered: Nov 1998
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I also believe that, unless you have a name like Gloria Vanderbilt, Levi's or Campbell's....... highlighting what you do may be more important than your name, or the name of the business.
-------------------- Dale Feicke Grafix 714 East St. Mendenhall, MS 39114
"I can do all things through Christ, who strengthens me." Posts: 2963 | From: Mendenhall, MS | Registered: Apr 1999
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never gave any preference to any of the THREE!!!! got a lawyer firm here with a great phone number, the biggest thing on their adds 444-4444)))) or those with company name in the number 497-NAPA. or sign painters.....their name dont matter and most make the word SIGNS.....prominent.
-------------------- joe pribish-A SIGN MINT 2811 longleaf Dr. pensacola, fl 32526 850-637-1519 BEWARE THE TRUTH.....YOU MAY NOT LIKE WHAT YOU FIND Posts: 11582 | From: pensacola, fl. usa | Registered: Nov 1998
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