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» The Letterville BullBoard » Letterhead/Pinstriper Talk » Brochure design

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Author Topic: Brochure design
Wayne Webb
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This is the back or "outside" , The outside cover is to the right. The middle panel's "monument sign" copyis sized to be covered with a standard 1" x 2.625" mailing label for those which will be mailed out. The far left panel folds inside.

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The inside needs more content. What would you suggest?
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[ April 17, 2012, 02:05 PM: Message edited by: Wayne Webb ]

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Wayne Webb
Webb Signworks
Chipley, FL
850.638.9329
wayne@webbsignworks.com

Posts: 7403 | From: Chipley,Florida,United States | Registered: Oct 1999  |  IP: Logged | Report this post to a Moderator
David Harding
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I would put in a photo montage of examples of the types of work you are interested in marketing.

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David Harding
A Sign of Excellence
Carrollton, TX

Posts: 5084 | From: Carrollton, TX, USA | Registered: Nov 1998  |  IP: Logged | Report this post to a Moderator
Wayne Webb
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Great idea, David.
Will do.

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Wayne Webb
Webb Signworks
Chipley, FL
850.638.9329
wayne@webbsignworks.com

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Russ McMullin
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I agree with David. Although your logo looks great, you have given it too much emphasis, and there aren't enough examples of what you can do for someone else. Having your logo on every panel is overkill. I think this would apply to the website too. One logo to brand each web page is enough.

If you are planning to mail these, the middle vertical panel has way too much on it. If you aren't going to mail them, the image(s) should be oriented the same as the rest. It's awkward to see it turned 90 degrees.

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Russ McMullin
Tooele, UT
www.mcmullincreative.com

My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone.

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Bob Sauls
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Wayne.
I like what you have done so far with the "webb-site" Hahahah.
I hope to drop in on you one day on my travels westward.
Keep up the good work.

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Bob Sauls
Sauls Signs & Designs
Tallahassee, Fl

"Today I'll meet nice people and draw for them!"

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Philip Steffen
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What's your target? ..or Who is your target? If you don't have one you won't hit. What type of sign work do you like to best, or what type makes you the most money? That is what I have put emphasis on in the past with my brochures (via pics of those types of signs..the kind that I want to do more of)

Or maybe you are branching out into a new area of work. Show that off. Maybe "Before" black & whites and then "After" shots in color. How are you proving/reinforcing that "Visual Marketing Works?"

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Phil Steffen,
29 Van Rensselaer St
City of Saratoga Springs DPW
Saratoga Springs NY 12866

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Rick Beisiegel
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Wayne

I always like to keave one of the back panels for a "postal panel" so I can mail it out on a whim.

[Cool]

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Rick Beisiegel
Vital Signs & Graphics
Since 1982
(231) 452-6225 / (231) 652-3300
www.vitalsignsandgraphics.com
www.facebook.com/VitalSignsNewaygo

""Good judgment comes from experience; and a lot of that comes from bad judgment" - Will Rogers

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Wayne Webb
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Rick,
That's why the middle panel on the top image is rotated 90°. The copy "signs work for your business" will be covered with a 2.62" x 1" standard mailing label when mailed out.
The return address and a space for postage stamps is on there too. But, as suggested, I could remove the "monument sign".

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Wayne Webb
Webb Signworks
Chipley, FL
850.638.9329
wayne@webbsignworks.com

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Wayne Webb
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Philip,
I have been building and selling sandblasted signs for over 22 years and routed signs since 1985. I want to continue doing that and also get more into doing 3D stuff, including monument signs.

Thanks for the feedback. Here's one with the photos

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Wayne Webb
Webb Signworks
Chipley, FL
850.638.9329
wayne@webbsignworks.com

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Wayne Webb
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OK, It's been a busy day and I got to work on it a few minutes before knocking off. I shrunk "visual marketing" down a tad. That gave me room to increase the size of the "photo montage" a little and move the text up at the left.
Now I can add the rest of the text I wanted (tomorrow). What do ya think?

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Wayne Webb
Webb Signworks
Chipley, FL
850.638.9329
wayne@webbsignworks.com

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Wayne Webb
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Member # 1124

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I removed the logo from the inside fold at left. Removed the "monument" and left the "sign" for the address label. What do ya think?

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Wayne Webb
Webb Signworks
Chipley, FL
850.638.9329
wayne@webbsignworks.com

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Terry Whynott
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Hi Wayne, I'd turn off some off the effects. If Visual Marketing...Works was just plain ol' white with no bevels or glows it would stand out so much better. Same with Be Conspicuous...Stand Out. Make them white. No glows. There is lots of depth in your monument sign/logo. I don't think you need it in the text too.

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Terry Whynott
Walkerton, Ontario

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