"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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I'd certainly agree as well. Thanks for posting this link Dan.
-grampa dan
-------------------- Dan Sawatzky Imagination Corporation Yarrow, British Columbia dan@imaginationcorporation.com http://www.imaginationcorporation.com
Being a grampa is one of the the most wonderful things in the world!!! Posts: 8738 | From: Yarrow, B.C. Canada | Registered: Nov 1998
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No Doubt! Still Disagree on The Photo, but totally agree on everything else.. You do Great work! It echoes everything I try to impress on my clients... Great Article! If only they would listen....
-------------------- "Keep Positive"
SIGNS1st. Neil Butler Paradise, NF Posts: 6277 | From: St. John's NF Canada | Registered: Mar 1999
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I like how easy your wraps are to read... nice job Dan.
I do have one question though: On your Union Mechanical wrap - isn't having 'air conditioning, appliance, and electrical' kind of a bullet shopping list?
It works for me... but I'd say that most rules have exceptions as long as they aren't radical departures.
Very nice designs though - clean and easy on the eyes.
-------------------- Todd Gill Outside The Lines Potterville, MI Posts: 7792 | From: Potterville, MI | Registered: Dec 2001
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Most wraps we see around here are a mass clutter of flowers, trees and color spashes.The company name is very small.hiding in the trees,picked up out of the flowers by the bees,or finished off by the color splashes.What a great way to blow your profits.Mr.Dan,I don't know you personaly but I can honestly say you got it right.If business people would quit listening to people who don't know crap about advertising and get off this "I NEED TO SAVE SOME MONEY" crap and rely on experienced professionals,they would start to worry where they should invest their profits.
-------------------- Bill Wood Bill Wood, Sign Artist 3628 Ogburn Ave., NE Winston-Salem, NC 27105-3752 336-682-5820 Posts: 397 | From: Winston-Salem, NC | Registered: May 2006
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Todd- Union was a little unique in that 'mechanical' generally doesn't equate to all three of those lines of business. So I added them in a way which I didn't think detracted from the name and brand messaging. I thought the ribbons and how I used them for those 3 copy points were a pretty cool idea (first time I did something like that!)
Client has had it out on the road + 3 box trucks and getting huge response.
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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quote:Originally posted by Kevin Gaffney: Fantastic stuff Dan. One question, is your clip art hand designed by yourself or do you use a particular library of clip art?
Hi Kevin,
We don't use any clip art ever. It's all custom, done by us.
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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Thank you, Dan. I'm a loyal SignCraft subscriber! I used a lot of your verbiage with a client last week to illustrate why they did not need to include their list of services.
I am of the mindset that you don't need a full wrap to have a great advertising tool. Partial wraps save countless installation hours and are just as effective as full wraps.
Thanks again for sharing!!
-------------------- Keith Jenicek Artisan Signs St. Louis, MO
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I spotted this just yesterday across the street and thought what the heck does it say? Too bad they threw thair money for this wrap out the window.. But I'm sure the sign shop that did it was very happy with the sale. FAIL....
-------------------- Gonzalo Curiel Peewee Signs & designs Oroville Ca 95965
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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When I pick up the grandkids at school in the afternoon, there's often a wrapped van in line in front of me also making a pickup. As many times as I've seen that thing, I still cannot for the life of me figure out the name of the business or what they do.
-------------------- David Harding A Sign of Excellence Carrollton, TX Posts: 5084 | From: Carrollton, TX, USA | Registered: Nov 1998
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While I do agree from an aesthetics and design point of view, it's all from the perspective that a person is spotting the ad, going "Oh hey, what's that?" then reading it and forming an emotional opinion about it within a few seconds of view time.
In reality, the brain sees it, takes a snapshot in milliseconds and shoves it into memory, without your conscious awareness of its existence. You don't even need to see it, you don't need to read it, you don't need to like it. It just happens in the blink of an eye because there are visual cues and patterns in everything that the brain can recognize instantly, and can recall whenever needed.
Sure, nobody likes to see a cluttered landscape but there's a lot of fuss over "effective design" when just about anything is effective.
-------------------- "If I share all my wisdom I won't have any left for myself."
Mike Pipes stickerpimp.com Lake Havasu, AZ mike@stickerpimp.com Posts: 8746 | From: Lake Havasu, AZ USA | Registered: Jun 2000
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Here's an actual Design for a fleet of Vans I'm working on right now, these are only some of the designs... what one do you think the customer decided on? But this is a Good example of what the customer expects around here....
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-------------------- "Keep Positive"
SIGNS1st. Neil Butler Paradise, NF Posts: 6277 | From: St. John's NF Canada | Registered: Mar 1999
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"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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quote:Originally posted by Mike Pipes: Sure, nobody likes to see a cluttered landscape but there's a lot of fuss over "effective design" when just about anything is effective.
You really don't mean that do you? Just about 'anything' is effective? Have you looked outside on whats being put on the street by a lot of shops?
[ March 30, 2012, 07:45 PM: Message edited by: Dan Antonelli ]
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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Good article Dan, I love your work, you know that. Just a shame I did not read your article 11 years ago, could have saved me a lot of time designing and searching for the best design as a fast moving messageboard. My personal choice would be Or do you have an other opninion?
posted
#2 is what they went with, There were other variations of this design, 15 in total.... They wanted their name on the door... and really wanted those other images on the back...no stopping them... Go Figure.....
-------------------- "Keep Positive"
SIGNS1st. Neil Butler Paradise, NF Posts: 6277 | From: St. John's NF Canada | Registered: Mar 1999
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Funny on #2 I read the company name as 'Flecto' - maybe more so there because its smaller.
I understand why they wanted #2, and the photo helps give nature of business, since Electo Mechanical Services is not sufficiently obvious as to what they do. But ironically, now all you see is image + 'Lift Truck Service Division' and I have no idea who it the company name because of the hierarchy in copy blocks.
You had good layouts options - too bad they choose something less likely to help their business than what you proposed in the other more effective ones.
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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I agree Dan... That is there Logo, they have been in business for decades, and are very successful and are really great to deal with, so their logo here is instantly recognizable, kinda like the Nike Swoosh I suppose... I must add that there's 3 people in making the decision at this company and this satisfies all 3.... Thanks...
-------------------- "Keep Positive"
SIGNS1st. Neil Butler Paradise, NF Posts: 6277 | From: St. John's NF Canada | Registered: Mar 1999
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Now I guess maybe im different but Im looking at this froma different angle. If this were a van from my business. If I were the service manager for the forklift division I would want #2 or #4. However if I were the guy that owns the whole company. I wouldnt care too much about the individual divisions as much as the whole company and would probably choose #3 since the pictures on the side would generate more prospective customers. Think of it this way. If you saw #3 parked outside a nondescript warehouse that has been there for years but you never knew what they did in there, you might wonder to yourself what that guy was doing there, fixing a forklift, a welder the 24 loading docks you cant see from out front or maybe just visiting a friend to brag about his nice lettering job on his new van the boss gave him. We all have our perception of what is right and what is wrong and I also know thats why they make coke and pepsi. While some of the designs are good and some are bad. Our job is to lead the customer in the right direction and hope to satisfy them enough to create a return customer and good word of mouth referrals. But sometimes we end up swallowing our pride just because we want to eat our next meal. So in my opinion #5 is a terrible choice and the other 4 all have their merits.
-------------------- Harris Kohen K-Man Pinstriping and Graphix Trenton, NJ "Showing the world that even I can strategically place the pigment where its got to go." Posts: 1739 | From: Trenton, NJ, USA | Registered: Jun 2001
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