posted
Here's a recent job - just a simple 4' x 8' MDO sign, but it is what I do. It's not in that Sawatzky league but basically represents what I've been doing for 50 years. I don't have to study the retro look - I am retro.
This apartment complex changed management and they wanted something new.
[ February 10, 2012, 12:05 PM: Message edited by: Raymond Chapman ]
-------------------- Chapman Sign Studio Temple, Texas chapmanstudio@sbcglobal.net Posts: 6306 | From: Temple, Texas, USA | Registered: Nov 1998
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posted
Nice work Raymond! Just think... if you had the new 3D sign up in front of your own shop they might have gone for a 3D sign instead of this flat one. That new 3D sign must be almost done by now.
-grampa dan
-------------------- Dan Sawatzky Imagination Corporation Yarrow, British Columbia dan@imaginationcorporation.com http://www.imaginationcorporation.com
Being a grampa is one of the the most wonderful things in the world!!! Posts: 8738 | From: Yarrow, B.C. Canada | Registered: Nov 1998
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GREAT improvement! And I would think it would occur to then too how much it adds to the "value" at that complex. Think about driving up to look at an apartment there before....and after. I don't know if most customers "get" that concept but it is SO obvious here.
-------------------- Jane Diaz Diaz Sign Art 628 W. Lincoln Ave. Pontiac, Il. 61764 815-844-7024 www.diazsignart.com Posts: 4102 | From: Pontiac, IL USA | Registered: Feb 1999
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Very nice improvement. When I see an apartment with a old taddered sign, it gives the impression that the apartments are also dirty inside. The new sign makes all the difference.
-------------------- Signs by Alicia Jennings (Mudflap Girl) Tacoma, WA Since 1987 Have Lipstick, will travel. Posts: 3814 | From: Tacoma, WA. U.S.A. | Registered: Dec 1999
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-------------------- Catharine C. Kennedy CCK Graphics 1511 Route 28 Chatham Center, NY 12184 cck1620@taconic.net "Look at me, Look at me, Look at me now! I't's fun to have fun, But you have to know how!" Posts: 2173 | From: downtown Chatham Center, NY | Registered: Feb 2004
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You did it again, and you keep getting better. Bill
-------------------- Bill Riedel Riedel Sign Co., Inc. 15 Warren Street Little Ferry, N.J. 07643 billsr@riedelsignco.com Posts: 2953 | From: Little Ferry, New Jersey, USA | Registered: Feb 1999
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Looks great...how did you ever get them to leave the phone# off...hardly ever is a phone # needed...I cant remember the last time I got a phone # off a sign.
posted
Rusty - actually, leaving the phone number off was their idea. I designed it with the number on a separate panel so that it could be changed easily, but they said that when apartments come available they will just put out a regular real estate type sign (which I have done for them).
This realtor/builder has been a client for over 30 years and basically leaves the design up to me. When he took over the management of this small apartment complex he just said, "we need a new sign"...and I took it from there. He also wanted a free standing sign on the corner near this one, but there was no room to work within the ordinance.
-------------------- Chapman Sign Studio Temple, Texas chapmanstudio@sbcglobal.net Posts: 6306 | From: Temple, Texas, USA | Registered: Nov 1998
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By the way, this sign was designed so that it could have been done flat (all one piece as shown) or dimensional. You can imagine cut out letters and various levels of panels, but the client didn't want to go that far budget wise...but I still got the job and used the design that I liked and made his image better.
Today, I sold a dimensional sign that was designed in the same way - option for flat or dimensional and either way it would look nice (in my opinion). He choose the more expensive, but I didn't have to redo the design. In my head I saw it as having several levels but could easily flatten it without hurting the image.
Even before doing dimensional work, I tried to create depth while working on a flat surface. Good design still creates a foreground, middle ground, and background. It is done with color and value (weight) contrast.
-------------------- Chapman Sign Studio Temple, Texas chapmanstudio@sbcglobal.net Posts: 6306 | From: Temple, Texas, USA | Registered: Nov 1998
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-------------------- David Fisher D.A. & P.M. Fisher Services Brisbane Australia da_pmf@yahoo.com Trying out a new tag: "Parents are the bones on which children cut their teeth Peter Ustinov Posts: 1450 | From: Brisbane Queensland Australia | Registered: Nov 1998
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-------------------- Lynda Yoder Wayne Yoder Signs & Designs 4735 List Rd Grass Lake, MI 5176884951 Posts: 154 | From: Grass Lake, MI | Registered: Feb 2007
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quote:Originally posted by Raymond Chapman: By the way, this sign was designed so that it could have been done flat (all one piece as shown) or dimensional. You can imagine cut out letters and various levels of panels, but the client didn't want to go that far budget wise...but I still got the job and used the design that I liked and made his image better.
Today, I sold a dimensional sign that was designed in the same way - option for flat or dimensional and either way it would look nice (in my opinion). He choose the more expensive, but I didn't have to redo the design. In my head I saw it as having several levels but could easily flatten it without hurting the image.
Even before doing dimensional work, I tried to create depth while working on a flat surface. Good design still creates a foreground, middle ground, and background. It is done with color and value (weight) contrast.
Don't be putting your secrets out they for Dan to see. Next thing you know he'll be writing about them in SignCraft.
Nice job Ray.
-------------------- Bob Moroney The Sign Guy 310 Club Valley Drive Falmouth, MA 02536 508-259-6297 Posts: 216 | From: Falmouth, MA | Registered: Jul 2008
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-------------------- Len Mort Signmaker1.com 11 Juniper Drive Millbury, MA 508-865-2382 "A Good Business Sign, is A Sign of Good Business"(1957) Posts: 811 | From: Millbury, Ma | Registered: Dec 2006
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Bob, you know that I taught Dan everything he knows, don't you? He calls me every morning and asks what he is supposed to do that day and I line him up with comments to make and how to do that stuff on his router. I just try to stay in the background and let him get all the credit. Humble...you know!
NOT! Actually, there is no danger in Dan learning anythiing from me. He is so much more original and creative than I would ever hope to be. To tell the truth, I just listen to him and try to write it down for SignCraft before he does.
-------------------- Chapman Sign Studio Temple, Texas chapmanstudio@sbcglobal.net Posts: 6306 | From: Temple, Texas, USA | Registered: Nov 1998
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