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» The Letterville BullBoard » Letterhead/Pinstriper Talk » Logo Critique

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Author Topic: Logo Critique
Jon Jantz
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I didn't do this sign, but I saw this one go up today here in Atmore. I guess Bargain Bin decided to start off the new decade with a new image...

I'm a little jealous, they didn't even call me for a price... and then it's one of those signs that make you kick yourself and say... "Man, why didn't I think of that..."

Like I said, I didn't do it, but I like to learn what I can even from other people's designs.... so is there anything you would have changed on this design?

[Wink]

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Jon Jantz
Snappysign.com
jjantz21@gmail.com
http://www.allcw.com

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Russ McMullin
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You could learn a lot just by studying the kerning and word spacing. Delicious.

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Russ McMullin
Tooele, UT
www.mcmullincreative.com

My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone.

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Ian Stewart-Koster
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Obviously they've sold out of all their bargain-priced letter Is, just two Bs, two As and a few others left & they'll have had total clearance!

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"Stewey" on chat

"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull

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Todd Gill
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"I" think it's nice. [Wink]

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Todd Gill
Outside The Lines
Potterville, MI

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Sonny Franks
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It's perfect - I wouldn't change a thing........

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www.signcreations.net
Sonny Franks
Lilburn, GA
770-923-9933

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Tim Barker
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Thats he sort of competition that I like!

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T.J.BARKER
ARTLINE SIGNS
PLOT 2 PRIORS LEAZE LANE
HAMBROOK WEST SUSSEX UK
01243 572769
BARKERARTLINE@AOL.COM

Posts: 80 | From: CHICHESTER WEST SUSSEX U.K. | Registered: Oct 2003  |  IP: Logged | Report this post to a Moderator
bruce ward
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u know you suck when you break out the HOBO font! Russ they did kern it....just enuff to fill up that awning

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You ever notice how easily accessible people are when they are requiring your services but once they get invoice you can't reach them anymore

http://www.visual-images-signs.com/#!

VISUAL IMAGES
MONTGOMERY, AL


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Ron Costa
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"Beauty is in the I of the Binholder"

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Ron Costa Sign and Design
28 Ingerson Road
Jefferson, NH 0358

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Sam Sanfilippo
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WOW!

Amazing what you can do with a Cricut, huh?

I may have adjusted the "BARGA•N" a bit to the left...ya know just fer balance...

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Skidmore Sign Co.
3806 1st Avenue North
Birmingham AL 35222
205-251-6049

Skidmore Signs - Facebook

"Success always occurs in private, but failure in full view."

A proud Resident of this site. Join us here...http//www.letterhead.com/residents

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Dale Feicke
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Yer jis jellus, Jon.

You couldn't ask for better competition.

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Dale Feicke Grafix
714 East St.
Mendenhall, MS 39114

"I can do all things through Christ, who strengthens me."

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John Deaton
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That must've been done by BargaIn SIgns...

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Maker of fine signs and
other creative stuff.
Located at 109 N. Cumberland ave.
Harlan, Ky. 40831
606-837-0242

Posts: 4172 | From: Ages-Brookside, Ky. Up the Holler... | Registered: Jul 1999  |  IP: Logged | Report this post to a Moderator
stein Saether
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Probably designed to look cheap, a bargain bin dont want an expensive looking sign do they?+

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Stein Saether
GullSkilt AS
Trondheim

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Tony Vickio
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I think it "fits" what it advertises!

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Tony Vickio
The World Famous Vickio Signs
3364 Rt.329
Watkins Glen, NY 14891
t30v@vickiosigns.com
607-535-6241
http://www.vickiosigns.com

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Jon Jantz
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I was thinking if 'economy' was in mind, he could have left out that entire 4'x8' sheet of aluminum between 'The' and 'Bargain' that has absolutely nothing on it...

I have heard that negative space is important though...

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Jon Jantz
Snappysign.com
jjantz21@gmail.com
http://www.allcw.com

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Wayne Webb
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I Guess I am a little slow...
Why are the I's so fat?

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Wayne Webb
Webb Signworks
Chipley, FL
850.638.9329
wayne@webbsignworks.com

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David Thompson
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The worst part of this, I bet the owner thinks it's a great sign. [Bash]

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David Thompson
Pro-Line Graphics
Martinsville, NJ

I'm not this dumb, it's just the paint fumes talkin'

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Sam Staffan
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See, this is what happens when you put all the time and effort into a sign and they go and put Bad Lighting on it. [Smile]

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Sam Staffan
Mackinaw Art & Sign
721 S. Nokomis St. Mackinaw City, MI
dstaffan@sbcglobal.net

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stein Saether
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The more I wiev it, the better it looks.

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Stein Saether
GullSkilt AS
Trondheim

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Michael Gene Adkins
Merchant


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Actually, the worst part of it is, I never get the easy layouts like this ... and did ya notice the G is a little weak??? Is this the cheapest copy of freeware Hobo ever??? Was it cut with an X-Acto??? And did Jon take the photo in the dark so no one would recognize him and think he built it??? So many questions..................

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Michael Gene Adkins
The Fontry
1576 S Hwy 59
Watts OK 74964

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Russ McMullin
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They probably customized the letters so the logo can't easily be duplicated.

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Russ McMullin
Tooele, UT
www.mcmullincreative.com

My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone.

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stein Saether
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x acto cuts are good stuff, why do you have to be so, ah elite??

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Stein Saether
GullSkilt AS
Trondheim

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Rusty Bradley
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Wonder how many screws were used...extrapolating from the lighted area around "THE" I wouldn't be surprized if there were 70 or 80 screws in the face of that sign...probably would make a pretty crazy daytime picture as well when all the screws could be seen.

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Rusty Bradley
Bradley Sign Studio
100 Creekview Road
Summertown, Tn. 38483

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Preston McCall
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Uglier than a sack of bloody worms. but hey, we are talking about it?

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Preston McCall
112 Rim Road
Santa Fe, New Mexico
87501
text: 5056607370

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Keith Jenicek
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I'll bet they're missing two I's from their bin!
Why not just use BrushScript?!

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Keith Jenicek
Artisan Signs
St. Louis, MO

www.Artisan-Signs.net

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Keith Jenicek
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I'll bet they're missing two I's from their bin!
Why not just use BrushScript?!

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Keith Jenicek
Artisan Signs
St. Louis, MO

www.Artisan-Signs.net

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Dave Sherby
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Ouch... my I's [Eek!] hurt just looking at it.

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Dave Sherby
"Sandman"
SherWood Sign & Graphic Design
Crystal Falls, MI 49920
906-875-6201
sherwoodsign@sbcglobal.net

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Amy Brown
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Are you sure this isn't in DeLand, FL?

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Amy Brown
Life Skills 101
Private Address

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Jon Jantz
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quote:
Originally posted by Amy Brown:
Are you sure this isn't in DeLand, FL?

Well, I guess this could be a chain..... and they may have an in-house graphics designer....

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Jon Jantz
Snappysign.com
jjantz21@gmail.com
http://www.allcw.com

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Rick Cassell
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I think it just needs a thick red outline and then it would be perfect.

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Open Signs Inc.
201 Hadley Road
Greenville, Pa 16125

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Jon Jantz
Resident


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Actually, as I've passed it more, it's sorta starting to grow on me.... if they had only double-stroked one more letter... like maybe the A's or the H...

Oh well.. I guess it can't appeal to EVERYone...

Thanks all for the helpful tips... I'll keep them in mind when designing... so a short review...

1. Random kerning and spacing between words is good... makes the sign interesting or adds 'Pazzammm' as we officially refer to it in the sign world.

2. If you feel like you are overusing Brush Script, it's always a safe bet to break out the Hobo font...

3. To add visual impact on a 4'x50' sign with limited copy, use a condensed type... using an extended font would be expected, but by defying common logic and general decency, you can bring out the aforementioned 'Pazzammm'...

4. Adding "White Space" is very important. This is defined by having using whole sheets of white rectangular aluminum with no graphics on it. This effect was also used on this sign... (done by the very same company.... unfortunately, the restaurant owner didn't appreciate that hallmark of good design and has now made them come back and put a bigger logo on this sign... the logo now laps onto the side pieces by about a foot...)

 -


5. When creating a 'Logo' or 'Brand Identity' it's best to follow the SISSY method... which stands for 'Simple Is Simply SnazzY'. It can be as simple as picking an important letter, modifying it to an abstract shape and doubling it's stroke.... this leads the eye to that important letter... which in turn then defines the whole business.... without the need for other gimmicks such as extended type... 'PAZZAMMM!!'

6. And finally.... if you are a little low on confidence about the visual impact of your 'Brand Identity' adding a generous sprinkling of silver screws will add that little extra 'UMMMPHA' you are looking for... (similar to 'PAZZAMMM' but a little different... we'll cover that another time..)


Thanks all..... I really do feel better now about not being contacted to give a price on this job.....

--------------------
Jon Jantz
Snappysign.com
jjantz21@gmail.com
http://www.allcw.com

Posts: 3395 | From: Atmore, AL | Registered: Nov 2005  |  IP: Logged | Report this post to a Moderator
   

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