I am working on a logo design for a local limousine company. I've come up with a few ideas, but don't feel that great about any of them yet. I wanted to post what I had so far to see if any of you professionals had some critiques/ideas on where to take this. Thanks in advance for any advice.
-------------------- Chris O'Brien Cape Cod, MA Posts: 183 | From: Cape Cod MA | Registered: Jan 2005
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posted
I love the tie in the second one. I'd just make the tie a little bigger by dropping it down through the bottom a little.
-grampa dan
-------------------- Dan Sawatzky Imagination Corporation Yarrow, British Columbia dan@imaginationcorporation.com http://www.imaginationcorporation.com
Being a grampa is one of the the most wonderful things in the world!!! Posts: 8738 | From: Yarrow, B.C. Canada | Registered: Nov 1998
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-------------------- Life is not about waiting for the storm to pass... It's about learning to dance in the rain ! Jim Moser Design 13342 C Grass Valley Ave. Grass Valley, Ca. 95945 530-273-7615 jwmoser@att.net Posts: 488 | From: Grass Valley, Ca. | Registered: May 2006
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posted
#2, but I'd try the tie a whisker narrower, also, so there isn't quite as much negative space inside it.
Nice trials!
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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posted
I like #4. a logo like this IMO shouldnt be bold but thinner fonts
-------------------- You ever notice how easily accessible people are when they are requiring your services but once they get invoice you can't reach them anymore
posted
Choice 2 is great. Yeah, put "Limo" in it and check it. Also, just wondering, it that a solid gray shadow or a "Drop Shadow" effect? Keep in mind of Cut Vinyl vs. Digital. Both would look good, but that logo would make great door decals in cut vinyls.
posted
Thanks for the input! My favorite was the first, but it seems like #2 is the better option.
I've added "Limousine" and made a few changes per suggestions (tie longer, knot tapered at bottom.)
Jill- I agree, but their existing logo is a clipart bow tie and they are trying to do something fresh, so I thought a regular tie would be a change.
The one on the left is the original, the one on the right I've tightened up the kerning in "White Tie" a lot, by overlapping the serifs on the W-H, and bringing the letters "behind" the tie to bring the tie to the foreground a bit.
I think a script for Limousine will help fill some of the negative space under the "W", but I don't know if this is the best font option.
Also, do you think the end of "Limousine" would look better aligned even with the end of "tie"?
Any critiques are more than welcome. Thanks again!
-------------------- Chris O'Brien Cape Cod, MA Posts: 183 | From: Cape Cod MA | Registered: Jan 2005
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posted
Nope, I like the top one better but I would simply make the colar less pointy by reducing the 'w' a little. Also, try dropping the serifs to match the 'w' in the logo part...
posted
If you want to go with a script, perhaps Dave Correll's Marie Script might be more suitable.
-------------------- “Did you ever stop to think, and forget to start again?” -Winnie the Pooh & A.A. Milne
Kelly Thorson Kel-T-Grafix 801 Main St. Holdfast, SK S0G 2H0 ktg@sasktel.net Posts: 5496 | From: Penzance, Saskatchewan | Registered: May 2002
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posted
If you are going with the long tie, I prefer the idea on the bottom left. Putting it right into the words makes them hard to read. I do prefer the more formal script. (I always try to eliminate the front connector on a script "i" if it's not connected to anything) Here's one with a bow tie, hopefully you can still see that it says "white", I was trying to make the W a collar but may have failed miserably. This is just diferent weights of the same font. Posts: 8834 | From: Butler, PA, USA | Registered: Jan 2001
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I have to agree with Joey.... the script is not working.
Joy - I don't see an "o"
Jill makes a good technical point regarding 'white tie'... however, I think visually, a long 'tie' says 'tie' more to me... plus it works well as the "i" in both words.
It's going to be sweet! Keep working on it.
-------------------- Todd Gill Outside The Lines Potterville, MI Posts: 7792 | From: Potterville, MI | Registered: Dec 2001
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posted
I would do a graphic design of the front of a Rolls Royce, and set it to left side, bottom line on the second one. Either the front or just a little of the side view (front fender and a bit of the top(windshield).
Jack
-------------------- Jack Wills Studio Design Works 1465 E.Hidalgo Circle Nye Beach / Newport, OR Posts: 2914 | From: Rocklin, CA. USA | Registered: Dec 1998
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posted
Aint digging that marie script at all. I still like the 4th one at the beginning of the post. and please delte all these scrpts from computer...commercial and brush, LOL
-------------------- You ever notice how easily accessible people are when they are requiring your services but once they get invoice you can't reach them anymore
posted
It's interesting that your mind sees "toe", Joy. The thing is that you are pretty much guaranteed that some others will read it the same. When I read the words "White Tie Limousine" stacked I pull out the words "White mouse" particularily if Limousine is upper case in a lighter weight font. I guess that would appeal to Cinderella.
-------------------- “Did you ever stop to think, and forget to start again?” -Winnie the Pooh & A.A. Milne
Kelly Thorson Kel-T-Grafix 801 Main St. Holdfast, SK S0G 2H0 ktg@sasktel.net Posts: 5496 | From: Penzance, Saskatchewan | Registered: May 2002
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quote:Originally posted by W. R. Pickett: ...Looking for critiques and ideas here on Lville, is not really a good way (for anybody) to become a good designer.
Any why is that? Maybe you haven't ever taken an art course, but they almost always include group critiques. It is a way to bounce ideas off of other creative people and learn how to become a better designer. I personally feel that human beings are a work in progress, and I take every opportunity I can to better myself in any capacity, including my design skills.
Being a one-man shop, I don't have the opportunity to go over ideas with co-workers, so I find Letterville a great place to connect with other creative people.
Thanks for everyone's ideas and input. I have been working with my client, and will post the final version once we finish up so that everyone can take a look.
[ November 04, 2009, 04:54 PM: Message edited by: Chris OBrien ]
-------------------- Chris O'Brien Cape Cod, MA Posts: 183 | From: Cape Cod MA | Registered: Jan 2005
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