posted
You know how you just can't seem to please yourself when it comes to designing your own logo? That's where I'm at now.
I started my biz doing signs and decals like most everyone here but then moved on to web design and video work. I still do some decal & sign work, but no longer my main focus.
Here's my old logo:
My current one:
I would like to get a more slimmer, technical, more modern look.
The element I do like and want to keep is the circle with the GD in it. I use this element as a web link on all the websites I design.
I just seem to be having trouble making design balance out, the "p" drops down and throws things off, and I've tried all caps but just getting stumped as to where to go with it. I've even thought of changing my name get something that works better. I like the "Digital Media" part as it states what I'm about, just the Graphic part makes it difficult.
Any advice from you guys would be appreciated. A different perspective is what I need.
-------------------- Tony Broussard Graphic Details Digital Media Loreauville, LA Posts: 395 | From: Loreauville, LA | Registered: Jul 1999
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posted
I would lose the swoosh (very dated) and the main copy typography choice is somewhat illegible - especially the 'H' and 'I' part. Fix the kerning on DIGITAL MEDIA -- the T and A are really far apart.
[ April 11, 2009, 03:45 PM: Message edited by: Dan Antonelli ]
"Some are born to move the world, to live their fantasies. But most of us just dream about the things we'd like to be." - Rush Posts: 1192 | From: Washington, NJ | Registered: Feb 1999
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I agree with Dan about the swoosh. It is very 1996. (I can show you about 100 Silicon Valley logos with a similar shape. Some of them I help create... in 1997.) More important, it doesn't really tie the "target" (the circled initials) in with the name -- it sort of bypasses the name and draws your eye to the tag line. It doesn't say anything about your business, either. (the shape is a "C")
2. you lack contrast
the other issue is that you have four elements that all have about the same size, color, and complexity: the target, the swoosh, the name in the middle, and the tag line. you need to pick one and make IT the dominant thing. It needs to be larger, bolder, brighter (or all three) than the other two things that support it. my inclination is to make the name the main focus, and make the NAME the most important element. Maybe make the outline around the name a hairline and darken the center (the letters) for more contrast.
-------------------- :: Scooter Marriner :: :: Coyote Signs :: :: Oakland, CA :: :: still a beginner :: :: Posts: 1356 | From: Oakland (and San Francisco) | Registered: Mar 2001
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When I made my 1st logo about 8 years ago, I really liked it and it was like a "yea, that's it" type of feeling.
I haven't felt that way about the new one. I designed it about 3-4 years ago but was never really satisfied with it. I know what you're saying about the swoosh, I definatley plan on axing that and the font choices. All I really want to keep is the GD in the circle, just having trouble making the wording look right.
Keep the ideas coming, I appreciate it!
-------------------- Tony Broussard Graphic Details Digital Media Loreauville, LA Posts: 395 | From: Loreauville, LA | Registered: Jul 1999
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posted
Trimmed it down a bit but keeping the circle with the GD in it.
I know it's a little out of balance but there are a lot of the letters where the strokes match up to the tops of the "details". I came up with some color variations and would like some advice on which color to go with.
I like the purple (my favorite color, but the red is cool too. Just want some extra perspective:
[ May 07, 2009, 12:46 PM: Message edited by: Tony Broussard ]
-------------------- Tony Broussard Graphic Details Digital Media Loreauville, LA Posts: 395 | From: Loreauville, LA | Registered: Jul 1999
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The logo should represent your work at a glance. For instance it could be a button icon used on the web. It's iconic and the message would be instant. If the button is well done and has depth it will project quality. The cleaner the design the clearer the message.
posted
Black outline on red lettering doesn't have enough contrast and will turn it to mud from a distance. Also, the other colors have about the same value as red. A white pinline, and then the black should cure it.
Stevo
-------------------- Stevo Design Illustration Logos Sign Design Clip Art www.stevo-design.com Posts: 1680 | From: Edmonton Ab Canada EH! | Registered: May 2001
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posted
Thanks for the replies, I tried a white pinline and it didn't seem to do much, although it did seem to add a little more to the glass/3D effect.
Keep the comments coming, I appreciate them!
-------------------- Tony Broussard Graphic Details Digital Media Loreauville, LA Posts: 395 | From: Loreauville, LA | Registered: Jul 1999
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