I am asking for some color suggestions. I have kicked this logo around for a while now and I am stuck for a good color scheme. My client and his wife have 2 different expectations but he will ultimately concede to his wife. She is looking for silver and cobalt blue. I would really like to leave the elements alone and just change/tweak the colors. Any suggestions?
Thanks, Joe
-------------------- Joe Abner Talisman Signs Middleboro, MA
"We are limited only by our perception of our abilities." Posts: 445 | From: Middleboro, Ma USA | Registered: Dec 2000
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There's something appealing in there, but the colours make me have difficulty focusing on the monitor.
It could be recognisable as a logo, and there fore not have to be read, as such, but I find the redletter, white outline, & dark blue shadow & outer outline all compete far too strongly for my attention so you don't know which to focus on, in my opinion.
A lot depends on what colour background it is going on, really. Perhaps if it was a navy blue background, then all the blues would become 'invisible', and it might be OK, but at the moment, I'd like to see the lettering become the most dominant, and the dark blue bit be subdued a fair bit. The white outline is OK- perhaps it coulkd be fatter, to help single-out the name- I don't know.
Hope that helps & you don't take offense at my opinions!
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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Gogo-Big is the wrong font for the layout. Red with a blue shadow makes my eyes vibrate. The white outline between the Red and Blue just makes it that much harder to read.
posted
Make the shade on the copy black and that should work. Or you can put the black NEXT to the red as well. Try one or the other.
Jack
-------------------- Jack Wills Studio Design Works 1465 E.Hidalgo Circle Nye Beach / Newport, OR Posts: 2914 | From: Rocklin, CA. USA | Registered: Dec 1998
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posted
When I took classes in color theory at 3M's headquarters the instructor showed us dozens of color combinations and red and blue were always the most problematic. Its one of the few combinations that actually agitates the viewer. I agree with Jack, I would switch to black for the drop, or keep the red and blue far enough apart that it doesn't make your eyes wiggle
posted
I'm not so sure black would be the answer. You're putting two dark colors side by side. There just won't be enough contrast. A shade of grey would be better.
If the lettering is to be red and prominent, I would look at a color wheel to see what colors would compliment that particular shade of red best.
posted
I agree with everything Glenn has said. For a start, if you want to improve readability drop the outline/shadow. Change the white outline to silver. Swapping the red for blue would make it read even better. A bolder letterstyle wouldn't hurt either.
-------------------- George Perkins Millington,TN. goatwell@bigriver.net
"I started out with nothing and still have most of it left"
posted
Perhaps it might be wise to consider the ultimate use to which this logo will be put. Since it's for a Company which has Embroidery as one of it's specialties, that would lead one to believe that such a situation would be very relevent to the final design/colour choices. As a suggestion, I'd offer that you should consider the thread colour choices that are available and work with those. It may very well be that their thread colour chart will have the choices to enhance this design and it'll then be a matter of matching up the printing inks to the dye colours/monitor colours ( if it's to be used in print or web applications).Cobalt Blue/Light Grey/Red can be effective if the most important feature has the most contrast, and the other 2 colours are relegated to "supportive roles" in your design.
[ March 02, 2009, 01:25 PM: Message edited by: Ken Henry ]
-------------------- Ken Henry Henry & Henry Signs London, Ontario Canada (519) 439-1881 e-mail: kjmlhenry@rogers.com
Why do I get all those on-line offers to sell me Viagara, when the only thing hardening is my arteries ? Posts: 2684 | From: London,Ontario, Canada | Registered: Feb 1999
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