As many of you know, I really hate our logo. We've been struggling with it for a while, & this is what we have so far. Any thoughts? Feel free to be cruel.
Thanks always Felix
-------------------- Felix Marcano PuertoRicoSigns.Com Luquillo, PR
Work hard, party like a tourist! Posts: 2274 | From: Luquillo, Puerto Rico, USA | Registered: Nov 2000
| IP: Logged |
Nice design! If I was doing it, I would punch up the background color behind puerto rico. The gray is dull and blends in with the white horizon line. I'd go magenta. Drop a matching magenta pinstripe inside the oval to liven it up too.
Second, eliminate the blue/white wallpaper and change to solid. The stars are hanging there by themselves. The ones on the ends disappear altogether. Either tighten them up or hang them on a bar, or use a shadow landscape of a puerto rican landmark to tie the name of your company to the city, sort of like the letterville logo.
And last, those are some heavy shadows for the letter thickness, maybe soften those up just a little.
posted
Felix, start over in black & white. Bevels, drop shadows, transparencies and outlines don't make logos effective, only prettier. If you can't make this logo work in B&W then scrap it.....Just my .02
posted
...I second what Joe said. ...That looks more like a sign design than a logo. Start by doing a version in black on white that is COPY ONLY without all of the borders, backgrounds, stripes, stars outlines and shadows. Start with the root 'essence', keep it legable and develop it from there. Imagine what it will look like printed in one color and tiny on a business card. Save all of your tricks for later. K.I.S.S.
posted
I like Todd's design but I don't like the word Signs in yellow. Yes it suggests sun but against a white truck? I don't know. I have yellow on my lettering on my van and have regretted it ever since. What about blue (or blue blend) suggesting water?
Just my 1/2 cent.
-------------------- Deri Russell Wildwood Signs Hanover, Ontario
You're just jealous 'cause the little voices only talk to me. Posts: 1904 | From: Hanover, Ontario, Canada | Registered: Dec 1998
| IP: Logged |
posted
Thank you everyone for the nice comments....
Deri - funny you should mention "yellow" because I mostly hate the color yellow myself....seemed like it might be bright and work well with greens here...but here's another version with the yellow tamed down. Of course it adds a fade which may or may not be desirable for a logo...
-------------------- Todd Gill Outside The Lines Potterville, MI Posts: 7792 | From: Potterville, MI | Registered: Dec 2001
| IP: Logged |
posted
Mike, the truck is red. I'm not real concerned about the truck right now, because I rarely use it nowadays. Really I'm trying to redo the website, to push dimensional signs.
-------------------- Felix Marcano PuertoRicoSigns.Com Luquillo, PR
Work hard, party like a tourist! Posts: 2274 | From: Luquillo, Puerto Rico, USA | Registered: Nov 2000
| IP: Logged |
posted
The stars may be important I would guess,...why not convex? it would create further depth. I would lower the word "signs" a bit, and maybe change internal color to white. The letter "I" in Puerto Rico looks like a "number 1", I would modify. Also double-check some of that spacing in PR. I really like that "g" in Signs. Mabe try and make the oval more like the dimesions of Todd's oval. OK , that's enough cruelty for now.
-------------------- Rich Stebbing RichSigns Rohnert Park CA 707-795-5588 Posts: 755 | From: Rohnert Park, CA | Registered: Nov 1998
| IP: Logged |
posted
Good stuff, Todd! Felix, for academic purposes, here are some comments on your original design: Puerto- the TO needs to be kerned closer to Puer, as the neg space between R & T is a bit big, making it look a bit like PUER to RICO. The blue to brown photoshop horizon- I'd be putting the changeover under the middle of the panel, rather than the bottom quarter of the middle panel. The bluey outline around signs has inconsistant highlights- on one side it's welded with the puerto Rico panel border, but on the opposite edge of the esses (Ss), it follows the S downwards. "Signs"- maybe it's just me, but I'd prefer it if the slope of the script was a bit more, bringing the downstrokes to vertical. The backslope isn't harmonious IMHO. The uppercase S has the outline under the top hook filled in, while the lowercase s has a little hole there. These would be better if they were the same, I think. That font- kind of like clarendon on top & optima on the bottom- YUK! It can't make up its mind whether to be sans serif or serifed. The 'bells & whistles' with highlights etc as mentioned above won't help the design till it works on its own, but I do like the word Signs with the multiple outlines & colours. Why the bluey vertical corrugated iron background & why the stars in the varying colours- what's their significance? (My eyes tend to get drawn to the top star first of all...not good!)
Todd- nice how the R & the t join up!
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
| IP: Logged |
posted
Todd, I think your on to something!!That looks professionally nice.Design simple & clean but stylish.Nice rythem with the palm and script lettering and then the main text "SIGNS" with a little "Punch"
-------------------- Dale Flewelling Art Attack Signs & Design Newport, NH Posts: 114 | From: Newport, New Hampshire | Registered: Dec 2001
| IP: Logged |
posted
I am sending this file per Sonny's request to Sonny....and to Felix.....
Feel free to use it as is...or tweak it to your liking for posting purposes....have fun.... Anybody else wants it...give me a shout here.
I replaced the fades with solid colors for the email file because I know that CorelDraw doesn't like Adobe Illustrator fades...so you'll have to refade the "Signs" colors and leaf highlights if you want.
Edit: Oh, and by the way....I whipped this out so you'll see in the vector file that the borders and stuff between the leaf and the oval sweep aren't perfect and stuff like that.....remember this was just an idea to look at...not finished art
posted
put a swoosh on that, Dave, and you will be able to double your asking price!
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
| IP: Logged |
posted
Amy - I did use Illustrator, but if you have CorelDraw you can do the same thing....and more, easier.
I've used both CorelDraw and Illustrator pretty extensively....well, I don't know everything for sure between the two of them it adds up to about 17 years I'd guess.
I use illustrator almost exclusively now...not totally by choice, but it's what I need to do.
Both Corel and Illustrator have their +'s and -'s.....but Coreldraw has so many handy and easy-to-use functions that you can do in a "click" whereas the same thing in illustrator will take multiple tool changes and several steps and/or a good memory at what I consider unecessary keyboard combos.
I do prefer illustrator's basic drawing style with their "pen" tool to that of Corel's......
But just wanted to let you know that there really isn't any advantage to owning Illustrator over CorelDraw especially if you already have Coreldraw....at least in my mind - and that comes from a guy that uses illustrator and photoshop everyday.
Dave - that's hillarious! You've got to be a fun guy to work with! Great sense of humor.
-------------------- Todd Gill Outside The Lines Potterville, MI Posts: 7792 | From: Potterville, MI | Registered: Dec 2001
| IP: Logged |
posted
How about a Corel step-by-step making the same thing?
I've been wanting to do exactly what you did in the lettering but can't figure it out. I just flat don't have time to learn right now. I barely have time to do quickie layouts.
Thanks for the heads up!!
-------------------- Amy Brown Life Skills 101 Private Address Posts: 3502 | From: Lake Helen, FL, USA | Registered: Feb 2001
| IP: Logged |
posted
Amy....I'll do a step by step for you. It's very easy and takes just seconds....I'll post it by the end of the weekend - maybe today if I get time, ok?
-------------------- Todd Gill Outside The Lines Potterville, MI Posts: 7792 | From: Potterville, MI | Registered: Dec 2001
| IP: Logged |
posted
Dave the thing is, that with that logo I'd get so busy I just couldn't keep up with production!!! I need something small business! Thanks anyway!
-------------------- Felix Marcano PuertoRicoSigns.Com Luquillo, PR
Work hard, party like a tourist! Posts: 2274 | From: Luquillo, Puerto Rico, USA | Registered: Nov 2000
| IP: Logged |
posted
Great job Todd. It's very cool to see that you will be using it Felix!
I sent Todd an IM with my immense praise of such a nice logo the day he posted it. Although it would have been mostly joking... I almost wrote that if Felix didn't want it.... um, I ... um, knew somebody...
...but then I decided it wouldn't sound like I was kidding... more like drooling... & besides, I pretty much had a hunch it was not just great, but it was just right too. Guess it was, or IS!
![[Wink]](wink.gif)
![[I Don t Know]](graemlins/dunno.gif)
![[Smile]](smile.gif)
![[Bash]](graemlins/bash.gif)
![[Rolling On The Floor]](graemlins/rolf.gif)
that's hillarious! You've got to be a fun guy to work with! Great sense of humor.![[Applause]](graemlins/applause.gif)
Printer-friendly view of this topic