posted
Just wondering if any other Canadian shops are feeling any effects from the strengthening Loonie?
I have been noticing that clients who were, in the past, very active are now pulling in their horns. I am refering to Canadian trucking companies and Marina operators near the border. They can't give the great deals they used to to US customers any more, since the Loonie is getting closer and closer to par.
Any comments or thoughts?
-------------------- Dave Grundy retired in Chelem,Yucatan,Mexico/Hensall,Ontario,Canada 1-519-262-3651 Canada 011-52-1-999-102-2923 Mexico cell 1-226-785-8957 Canada/Mexico home
posted
Dave, I am surprised that the Canadian $ is strengthening as the Aussie $ has been up for quite some time against the greenback but just in the last 3 days it has slipped substantially. I noticed this morning that oil is dropping slightly too, but wether or not that has anything to do with it is beyond me.
-------------------- Drane Signs Sunshine Coast Nambour, Qld. dranesigns@bigpond.com Downunder "To err is human, but to really foul things up requires a computer" Posts: 965 | From: Nambour, Qld. Australia | Registered: Nov 1998
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This and a quarter won't buy you a cup of coffee, but the Canadian dollar has been trending upward against it's US counterpart for at least 5 years. My sense is that many exporting companies (and probably including some of your customers) got a bit complacent when our dollar was soft...got a bit addicted to easy money...when they could have been investing in technology to drive efficiencfies and productivity, and/or spending a little something something extra to strengthen their position in the US market. They've had plenty of time to plan ahead. But, like most of us, they needed to feel a little pain before acting. Or, worse, maybe they're still acting like a deer caught in the headlights.
The US exchange is just an excuse, in my view...and there's still time for them to smarten up. Seeing as fleet advertising is about the most cost effective form of advertising known to man, NOW is the time for them to be spending money with you. Not scrimping.
-------------------- Jon Aston MARKETING PARTNERS "Strategy, Marketing and Business Development" Tel 705-719-9209 Posts: 1724 | From: Barrie, ON, CANADA | Registered: Sep 2000
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posted
It sure makes it easier for us to order from our manufacturer in Reno. It was pretty rough with a .70 dollar... sheesh! Hopefully our local suppliers of sign supplies and materials will feel the relief too and hang back on price increases.
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