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» The Letterville BullBoard » Letterhead/Pinstriper Talk » How Much for a logo design?

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Author Topic: How Much for a logo design?
Terry Colley
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Member # 1245

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(((--- photo not coming likeness close enough

Ok ...your having some construction work done at the house the contractor turns up puts a couple of tatty old A boards on the pavement outside. You talk him into buying a couple of new ones .He thinks the old ones look OK all helvetica caps even company name so you say you might look at the design change things round a bit. End result you come up with a nice new logo which he can use elsware,, web site , cards trucks , letterheads (the paper ones)etc
If he likes itand wants the logo how much do you sell him the new logo for???

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Terry Colley
The VintageSign Co
42 barrack hill Romiley Stockport
Cheshire, England sk6 3az
tel 0161 494 5089
terry@bullandbrush.fsnet.co.uk

Posts: 210 | From: England | Registered: Dec 1999  |  IP: Logged | Report this post to a Moderator
Jillbeans
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Member # 1912

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That's an easy one Terry.
Barter for some of his services in exchange for a logo!
Love....Jill

Posts: 8834 | From: Butler, PA, USA | Registered: Jan 2001  |  IP: Logged | Report this post to a Moderator
John Arnott
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I'd shoot for 3 to 4 hours of time.(good luck) Most contractors think that a logo is something that an artistic relative will do for free! And it good enough.
When a contractor comes in my shop, they see all the other successfull companies that I've done logos for. Then, and only then, the light goes on in their mind.
Your contractor had no interest in a new expensive design. He won't be too interested in upgrading if he's happy with the crap he already has.
You end up spending a lot of time on his logo for "Maybe" a sale.
If they don't seek me out, I don't bother anymore. Even when a customer tell me to go see somebody that needs a sign, I feel like the shoeshine boy when I ask the new prospect about their needs.
I simply have a page to print out that shows the new prospect a page full of other local successfull companys that I've designed logos for. They can take it and show their wife or partners something that looks good, without spending time on their design, that you maynot get paid for.
Often they come back. But this time they are on MY TURMS. Deposits up front.

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John Arnott
El Cajon CA
619 596-9989
signgraphics1@aol.com
http://www.signgraphics1.com

Posts: 1443 | From: El Cajon CA usa | Registered: Dec 1998  |  IP: Logged | Report this post to a Moderator
Brad Farha
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quote:
Originally posted by Terry Colley:
He thinks the old ones look OK all helvetica caps even company name.....

If he likes it and wants the logo how much do you sell him the new logo for???

Don't waste too much time. This guy has no eye for detail and won't appreciate a good logo. Like Jill says, since you've already hired him, barter for services.

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Brad Farha, owner
Farha Signs
Beckley, WV
304-252-3778


Posts: 981 | From: Beckley, WV | Registered: Jul 1999  |  IP: Logged | Report this post to a Moderator
Peter Normington
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wise words John, and Jill always drives a hard bargain, dont want to embarass the girl, but she could get an extension built in exchange for a logo and an "A" board,

Peter

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Peter
LP signs
Luton

Posts: 9 | From: Luton England | Registered: Jan 2007  |  IP: Logged | Report this post to a Moderator
Terry Colley
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(((--- Photo not coming likeness close enough

Jill, thats probably the way it will go but the main reason for the post is that in general we all do this time and time again in that we design a logo which a client gets to use on all their stationry trucks etc.
I know graphic designers make a living selling just what we seem to give for free. For me design is something we get as an add on, I havn't had any formal training in design but as part of the signwriter apprenticeship mixed with a little artistic flair I can come up with a half decent logo
Brad quote
Don't waste too much time. This guy has no eye for detail and won't appreciate a good logo. Like Jill says, since you've already hired him, barter for services.

Can't really agree on that one I think we have the skills , artistic talents and a duty to educate people, When shown the new logo the guy was very appreciative


cheers Terry

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Terry Colley
The VintageSign Co
42 barrack hill Romiley Stockport
Cheshire, England sk6 3az
tel 0161 494 5089
terry@bullandbrush.fsnet.co.uk

Posts: 210 | From: England | Registered: Dec 1999  |  IP: Logged | Report this post to a Moderator
Frank Magoo
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Peter; I do hope that "extension" means a porch or something like that, whew...............

Jon; well said......excellent formula towards customer relations and believe it or not, a happy customer going in is far easier to please that an unhappy one, or a confused one, or.....fill in personal choice here....I've always shown only enough to a client to excite them and prove I'm worthy, any further, they tend to get confused or worse......

[Smile] [Smile]

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Frank Magoo,
Magoo's-Las Vegas; fmagoo@netzero.com
"the only easy day was yesterday"

Posts: 2365 | From: Las Vegas, Nv. | Registered: Jun 2003  |  IP: Logged | Report this post to a Moderator
W. R. Pickett
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Three hundred and UP. And NEVER less then 3 bills. And start your "creative magic" ONLY after you get a deposit!

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WR Pickett
Richmond, Va.

Posts: 1955 | From: Richmond, Va. | Registered: Apr 2003  |  IP: Logged | Report this post to a Moderator
bruce ward
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this guy does not care and has shown no interest. I personally would not waste the time. Hes not going to buy or swap. If he does I would be suprised.

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You ever notice how easily accessible people are when they are requiring your services but once they get invoice you can't reach them anymore

http://www.visual-images-signs.com/#!

VISUAL IMAGES
MONTGOMERY, AL


Posts: 2033 | From: Montgomery, AL, usa | Registered: Jan 2000  |  IP: Logged | Report this post to a Moderator
Tony Vickio
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I'm with Bruce on this one! At my shop, logo design is not cheap!
After I got artwork for a sign job from a design company in Massachutes, along with it, I accidently got an itemized billing listing of services the Graphics Design company did for the business (a Laser Light Show) in Watkins Glen. Listed on the billing was "New Copywrighted Logo Design". They charged $12,000.00!!!

Logo design is not cheap!

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Tony Vickio
The World Famous Vickio Signs
3364 Rt.329
Watkins Glen, NY 14891
t30v@vickiosigns.com
607-535-6241
http://www.vickiosigns.com

Posts: 1063 | From: Watkins Glen, New York | Registered: Sep 2001  |  IP: Logged | Report this post to a Moderator
Mike Pipes
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The problem with this situation is here you have a guy that's happy with what he has and isn't really all that hot on getting a new logo or a sign. You're basically trying to push him into something he doesn't really care about, most likely he won't want to pay what it's worth either because in his mind, whatever he already has works for him.

To add insult to injury there was no talk about money up front. What do you honestly think is going to happen? Is he going to pay for the A-boards plus another $300, $600, $1200 whatever for a logo design he wasn't interested in, in the first place?

No, you're going to be left with wasted design time and a couple new signs to store as well cause he never bargained for it and now he's not paying for any of it.

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"If I share all my wisdom I won't have any left for myself."

Mike Pipes
stickerpimp.com
Lake Havasu, AZ
mike@stickerpimp.com

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Russ McMullin
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quote:
Originally posted by Terry Colley:
in general we all do this time and time again in that we design a logo which a client gets to use on all their stationry trucks etc.

The only reason the client "gets" to use the logo is because the designer fails to negotiate for payment up front, and is then afraid to lose future business by making an issue over the logo.

When I first started working for my current employer, they were giving a lot of logo work away. I told them that had to stop. Now we do logo designs at $300 and up. When a customer comes in looking for a logo, or something that sounds like it could turn into a logo, we tell them the logo fee is a separate item. Nobody has given us any grief about it. They either do it, or they don't. Our prices could be a lot higher, but at least we don't do the work for free anymore.

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Russ McMullin
Tooele, UT
www.mcmullincreative.com

My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone.

Posts: 3129 | From: Tooele, UT | Registered: Mar 2005  |  IP: Logged | Report this post to a Moderator
   

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