posted
Very nice. I greatly admire anyone who can wrap a vehicle. My patience simply does not extend to that limit.
Look closely and see how many you can actually read. In 3 to 5 seconds, how much of the message gets across to the viewer other than just saying, "Wow, isn't that a great looking van".
Hopefully, that doesn't come across as overly critical, but so many of the vehicle wraps that I see around my area are extremely high on photography and Photoshop techniques but low on layout design and readability.
Just the random ranting of an old dinosaur. My apology.
-------------------- Chapman Sign Studio Temple, Texas chapmanstudio@sbcglobal.net Posts: 6306 | From: Temple, Texas, USA | Registered: Nov 1998
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I don't "get it" either, hey, looks great, but what does it say? If you can't read it, you've failed to achieve first requirement of a sign...reminds me of fellow here years ago, sort of considered himself my competition, but really never was and this will indicate why...his work truck had this comglaboration of colors and movement on 1/4 panels, even close inspection left you wondering what you were looking at, so one day I asked him...he got ****y and informed me it said, "Distinctive Lettering".....
-------------------- Frank Magoo, Magoo's-Las Vegas; fmagoo@netzero.com "the only easy day was yesterday" Posts: 2365 | From: Las Vegas, Nv. | Registered: Jun 2003
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posted
Double D,hi i agree with the above "pro's" .Some wraps are soooooooo busy with all the colors,layouts,eye candy,that they aren't really sending the message clearly. however, we realize current technology is another "tool" in ways. part of me still says....."i wanna do that !", instead of all the effort & time in mixing,spraying,inhaling fumes,! i saved their site under Sign-Vendor, thankz
-------------------- mark zilliox mark z signs 8425 pushaw station rd. owings md. 20736 301-855-5407 thezs@earthlink.net http://www.markzsigns.com Posts: 348 | From: maryland | Registered: May 2003
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posted
I like to see nice lettering oversized on a vehicle. Here in Montgomery area we got this tinit shop wrapping vehicles and placing a lightning storm in the background....you cannot read 1 damn vehicle hes done!
Im not into the wild background and wrapping the whole vehicle. so much wasted material, so sensless. There is one van with adio written on the side....simple but effective. then you have the Real estate van with so much on it you dont know what to read first. maybe I have no imagination. maybe Im not enbracing this.
I just think some are crowded, trashy and pointless. I dont get it
-------------------- You ever notice how easily accessible people are when they are requiring your services but once they get invoice you can't reach them anymore
posted
Unfortunateely it's the sign of the times. My main focal point in lettering was always readability. Today it really doesn't count for much. The trend in race cars is flashy....period. Nevermind that you can't read the number ten feet away from it. Even in Nascar, you can't read the sponsor names on a lot of the cars It would be easy to point the finger at the computer and people with little or no training doing this but if you look at other trends, like in the custom car/truck fields you see the same thing there. As Steve Stanford put it, the style would be best labled as "wretched excess".
Wraps are no different. Make it flashy, the hell with readability
-------------------- George Perkins Millington,TN. goatwell@bigriver.net
"I started out with nothing and still have most of it left"
posted
The comments so far posted are somewhat unexpected.
I went back to the site to see how many wraps were not readable, and, granted I saw a couple I didn't care for. The majority were pretty sweet!
Factor in these are Internet images, in real life you know these "pop" even better.
Like it or not, George is right, wraps are HOT! Razzle dazzel PAZAZZZZZ seams be the main target....get the target market looking at the vehicle longer, then they have more time to take in the message.
I agree, as more and more jump on the band wagon to wraps, we are going to see some real UGLY stuff.
What's easy right now is to print a big picture, throw some words on it and its pretty much a no brainer done deal with a lot of $$$ on the line.
Most sign shops who do these wraps probably don't even get to design what goes on the vehicle, they get their files from the main company's in house graphic designers, print and apply. Makes it quicker, I guess.
posted
"....get the target market looking at the vehicle longer, then they have more time to take in the message."
Dave, to me, that's the problem in itself. These things are so involved, so confusing, I don't know what to look at. Most times, out on the street, unless I'm riding beside it, there isn't enough time to "take in the message".
-------------------- George Perkins Millington,TN. goatwell@bigriver.net
"I started out with nothing and still have most of it left"
posted
Let's face it. Wraps are like any other type of Signage. Some are effective, others are not. It's all in the thought process that has gone into them. The wrap designer must stand back from their work after finishing and say to themselves "Have I accomplished what I set out to do here or has it got lost in translation?" Just as any sign person must do with any signage work.
-------------------- Deri Russell Wildwood Signs Hanover, Ontario
You're just jealous 'cause the little voices only talk to me. Posts: 1904 | From: Hanover, Ontario, Canada | Registered: Dec 1998
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posted
Great description Deri as I do that exact thing while executing my work.
I like wraps compared to sticking vinyl on in layers and although some were not ledgible in instances others brought a smile to my face. none of this however will totally replace paint on the subjects in my line of work.
-------------------- HotLines Joey Madden - pinstriping since 1952 'Perfection, its what I look for and what I live for'
posted
I am definitely not an expert on the chemical composition of 2 mil vinyl but I find wrapvehicles.com's claim that the vehicle wrap "may prolong a vehicle's life" to be a little far-fetched. I apply vinyl to many vehicles but I have yet to use that type of a claim in my sales pitch. Am I missing out on a whole new marketing scheme?
posted
AAhh this has turned from "look at these cool wrap jobs" into "to wrap or not to wrap"
I looked at the examples and some were eye popping and good quality advertising like this one:
but alot leave you saying "what are they selling?"
like this one :
and lets face it a bad layout is a bad layout, no matter how well its applied:
I am more impressed by someone who can PAINT a vehicle like that...
Brian Schofield, Letters and Lines Design Bridgewater NJ
-------------------- Ken McTague, Concept Signs 57 Bridge St. (route 107) Salem MA 01970 1-978-745-5800 conceptsign@yahoo.com http://www.pinheadlounge.com/CaptainKen
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"A wise man once said that, or was it a wise guy?" Posts: 2425 | From: Salem, MA | Registered: Apr 1999
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