I do have one kerning issue, if you happen to grace my post again, maybe you can address it. The space between the "v" and the "a" there's an odd sliver between them that makes the black outline seem inconsistent. If I place them closer they look too close, and moving them apart leaves an odd space. My alternative, I think would be to either tweak the left portion of the "a" a bit or make the "v" angle out more just a hair, so they actually do touch; I don't want to mess up the letter form though...
Any other kerning obsessed people are welcome to add suggestions.
-------------------- Tracie Johnson Signovations Ventura, California Posts: 444 | From: Ventura, California | Registered: Nov 2005
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posted
Hi Tracy. Do the squint test yourself to see how "readable" it is. In the casual font, the secondary copy disappears. Id suggest a "stronger' all cap style. Also, the value of the background color is way too dark for the black secondary copy, and further hurts readability.
...The design in all in "cold" colors lokks plain, and IMHO you could really liven it up by addind a "warm" element. Like perhaps a RED or ORANGE horizontal line to seperate the two lines of copy, and perhaps outline the light bulb in the same warm color too..
-------------------- Nicola Rowlands RGS Signs & Screenprinting Reval Green Finavon By Forfar Angus scotland 01307 850 260
'learn from the mistakes of others..you can't live long enough to make them yourself' Posts: 108 | From: scotland | Registered: Jan 2005
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