posted
My Chiropractor is moving out of his rented building and bought himself one that I'll be making the signs. He is taking on a partner and wants a name for the office that does not include his own name so that he can possibly franchise the operation.
The only thing he could come up with was Spinal Solutions. He's not crazy about the name but can't think of anything else. I've seen a wealth of creativity from fellow heads so I thought I'd let anyone interested take a shot at this.
-------------------- Dave Sherby "Sandman" SherWood Sign & Graphic Design Crystal Falls, MI 49920 906-875-6201 sherwoodsign@sbcglobal.net Posts: 5398 | From: Crystal Falls, MI USA | Registered: Apr 1999
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Hi Dave. How about combining two words into one so that the new word gives some indication of their area of practice and expertise. For instance: Vertebrae and Action = Vertibraction or
Flexible and Vertebrae = Vertiflex
Hope this helps to stimulate some creative thought.
-------------------- Ken Henry Henry & Henry Signs London, Ontario Canada (519) 439-1881 e-mail: kjmlhenry@rogers.com
Why do I get all those on-line offers to sell me Viagara, when the only thing hardening is my arteries ? Posts: 2684 | From: London,Ontario, Canada | Registered: Feb 1999
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My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 3129 | From: Tooele, UT | Registered: Mar 2005
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I agree with Glenn. Cute is definatly out, and with the creative sense of humor so many of you have displayed in the past, I knew I'd get some off the wall stuff. It's good for a chuckle, but we're looking for some serious professional names.
I like several of Glenn's ideas. Any more?
And what do you all think of Spinal Solutions? I don't really care for it. When I see it I think of Spinal Tap which makes me think of a crazy band or a less than desireable procedure.
-------------------- Dave Sherby "Sandman" SherWood Sign & Graphic Design Crystal Falls, MI 49920 906-875-6201 sherwoodsign@sbcglobal.net Posts: 5398 | From: Crystal Falls, MI USA | Registered: Apr 1999
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Find out what image he wants to put out there then pick up a thesaurus.
BTW, "Spinal Solutions" says nothing to me and it doesn't describe the type of work, service or attitude of the establishment. All it says is "Yeah, we work on backs just like every other chiropractor out there."
[ June 17, 2006, 12:14 PM: Message edited by: Mike Pipes ]
-------------------- "If I share all my wisdom I won't have any left for myself."
Mike Pipes stickerpimp.com Lake Havasu, AZ mike@stickerpimp.com Posts: 8746 | From: Lake Havasu, AZ USA | Registered: Jun 2000
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My mind wanders. And that's not a good thing, 'cause it's too small to be out there alone. Posts: 3129 | From: Tooele, UT | Registered: Mar 2005
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Dave - think about the initials of whatever you choose. To me one of the most attractive logos is a monogram of elegant or stately initials that work well together. I think for a Chiropractic Centre it is important to project a professional and solid image.
-------------------- “Did you ever stop to think, and forget to start again?” -Winnie the Pooh & A.A. Milne
Kelly Thorson Kel-T-Grafix 801 Main St. Holdfast, SK S0G 2H0 ktg@sasktel.net Posts: 5496 | From: Penzance, Saskatchewan | Registered: May 2002
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If you want something more positive and up-beat, how about: Jump For Joy Chiropractic Care
It does carry a sort of subliminal message of successful treatment, and isn't that what most potential chiropractic patients are seeking?
-------------------- Ken Henry Henry & Henry Signs London, Ontario Canada (519) 439-1881 e-mail: kjmlhenry@rogers.com
Why do I get all those on-line offers to sell me Viagara, when the only thing hardening is my arteries ? Posts: 2684 | From: London,Ontario, Canada | Registered: Feb 1999
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Just "thinking out loud here, when you sell tires, you're selling safety for the family, when you sell air conditioning, you're selling comfort. So,what's the results here?
Relief? Return to normal, to productivity? Nuerelogical performance? (healing 'flows' through spine) Youth? Accident therapy?
Last night I was helping my daughter come up with a name for a horse tack shop. I finally looked up names of exterior horse parts (not guts). I came up with these: Wind & Mane, Wind & Withers, Muzzle & mane, and a few others. I was pleased with the results. The ones with 'wind' conveyed action.
So that means if you slip-o a disk-o at the disco, you can fix it at the 'Disk Tech'. (sorry )
-------------------- James Donahue Donahue Sign Arts 1851 E. Union Valley Rd. Seymour TN. (865) 577-3365 brushman@nxs.net
Democracy is two wolves and a lamb voting on what's for lunch, Benjamin Franklin Posts: 2057 | From: 1033 W. Union Valley Rd. | Registered: Feb 2003
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"We'll Crack you up" is probably out of the question..
-------------------- Mario G. Lafreniere (Fergie) J&N Signs Winter did show up! Posts: 1257 | From: Chapleau, Ontario | Registered: Jun 1999
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Dave, find out if you can what is different about him, compared with other chiropractors- maybe he does kinesiology too? and perhaps incorporate that.
James, Fetlock & Feather was a magazine that ran for a decade or two, a Canadian publication. The alliteration of the two Fs or in your case, the Ms or Ws always helps with 'catchiness'.
-------------------- "Stewey" on chat
"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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"...there are no limits when you aim for perfection..." Jonathan Livingston Seagull Posts: 7014 | From: Highgrove via Toowoomba, Queensland, Australia | Registered: Dec 2002
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James is on the right track. (Glenn too, no doubt).
If your client is serious about franchising, he needs to get serious about branding. Developing his brand name should be based on research.
So...BEFORE entertaining any suggestions for a new business name, your client should conduct some focussed market research. His research doesn't have to be extensive or expensive. Have him start by designing a series of questions to ask existing clients (preferably a mix of new and long-standing clients within his target demographic). He's looking for information about why people need his services, what they hope to get out of the experience (and how he can improve), why they chose him over competitors, why they keep coming back (etc...I'm just shooting from the hip here).
Based on the research, he and his team should try to brainstorm a large number (say 100) of possible names...then whittle the list down to a shortlist of maybe 10-20 of the best...then go back to the field and get some feedback. Based on the feedback, they want to come out of the process with a final list of 3-5 names to test--getting feedback from non-customers within their target demographic. Pick the name that tests best.
Make sense?
-------------------- Jon Aston MARKETING PARTNERS "Strategy, Marketing and Business Development" Tel 705-719-9209 Posts: 1724 | From: Barrie, ON, CANADA | Registered: Sep 2000
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I don't know what the consensus is on "borrowing" ideas from other company names in use far away from your client, but I remembered a chiropractic business name here in Maui that caught my attention as being intelligent, professional & somewhat original (to me) ...I'll admit that I couldn't dredge the name up from memory, (ut my brain could be to blame as much as the name)so I opened up the phone book & there it was...
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Living Well Chiropractic New Beginning Chiropractic Step by Step Chiro Center Life Adjustment Chiropractic
-------------------- Maker of fine signs and other creative stuff. Located at 109 N. Cumberland ave. Harlan, Ky. 40831 606-837-0242 Posts: 4172 | From: Ages-Brookside, Ky. Up the Holler... | Registered: Jul 1999
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-------------------- Greg DePauw Art Rod Foundation 206 S. Davenport Metamora,IL. 61548 (309)-367-4496 Posts: 52 | From: Metamora, Illinois. USA | Registered: Jun 2006
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I have a lot of names for this but Again I agree with JON. Be true to the Big picture. Dont be cute. BE IMPRESSIVE. I might even suggest searching GOGGLE and finding out what other Chiopracters are using as business names. Check out the competiton. (spell it better than me) good luck
-------------------- Greg DePauw Art Rod Foundation 206 S. Davenport Metamora,IL. 61548 (309)-367-4496 Posts: 52 | From: Metamora, Illinois. USA | Registered: Jun 2006
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I'm with Russ, the word Spinal makes me wanta take a painkiller...
One thing I tell a people that are looking for business names is to use a good domain finder when making a list of possible names. Not only can they see if a .com or .net is available for the name they have in mind, sometimes you get ideas from the other options the name searcher throws up... this might especially be important for advertising if he's wanting to franchise...
I like Glenn's suggestions, but also think Ken had a good idea with his Vertiflex suggestion or something like that... especially if they are thinking of having multiple locations. It sounds modern and a little less generic than Family Chiropractic etc.
The best chiropractic office in our town is simply called Health Plus.
-------------------- Jon Jantz Snappysign.com jjantz21@gmail.com http://www.allcw.com Posts: 3395 | From: Atmore, AL | Registered: Nov 2005
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Dewey, Crackem and Howe Chiropractic Center. Oh, he would have to get a third partner to make that work. Nevermind.
Or Some-N-Nex Most-N-Bax Chiropractic....Nah, too long.
Back of the Future, Half Back Discount Chiropractic, Back of the Spine Express Chiropractic, Back Up and Running Chiropractic, Dr. Frankenspine's Chiropractic Laboratory.
As you can tell, I've never had a sign job for a Chiropractor. If I think of something normal, I'll let you know! Just feeling a little goofy this morning.
Good Luck on your quest for the perfect name.
Sign-cerely, Steve
-------------------- Steve Luck Sign Magic Inc. 2718-b Grovelin Godfrey, Illinois 62035 (618)466-9120 signmagic@sbcglobal.net Posts: 870 | From: 2718-b Grovelin Godfrey, Illinois 62035 | Registered: Dec 2004
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"Back In Shape" "Back Where YOU Belong" "Get Back Here!" "Put Your Back In To It" "Back Up Plan" "Back me Up" "Back in my Day..." Oh dear Back to the drawing board and the wine bottle ha ha
-------------------- Rob Klyver Skeezix Stickers & Signs 2117 Hadden Road Walnut Creek Ca 94596 Posts: 12 | From: Walnut Creek, California | Registered: Jun 2006
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Atlas Chiropractic - "The weight of the world off your shoulders" Columbus Chiropractic - "The course to wellness" YourBack Chiropractic - "You're back?"
-------------------- Jerry Steward Sign&Print Bethlehem, PA Posts: 126 | From: Bethlehem, PA | Registered: Oct 2001
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-------------------- Phil Swanson Lake George Lettering 151 New Hague Rd. Hague, NY 12836 lakegeorgelettering@yahoo.com Posts: 24 | From: 151 New Hague Rd. Hague, NY 12836 | Registered: Oct 2005
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It's probably taken already, but what about Living Well Chiropractic and Healing center?
Checkers
-------------------- a.k.a. Brian Born www.CheckersCustom.com Harrisburg, Pa Work Smart, Play Hard Posts: 3775 | From: Harrisburg, Pa. U.S.A. | Registered: Nov 1998
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