posted
I've read one article on Digital Graphics magazine authored by David King of Castle Graphics, MA, in which he discussed pricing of vehicle wraps. A standard price model is like this:
Design: $1200.00 (image acqusition excluded) Surface Prepare: cleaning, stripping old vinyl, minor painting etc, priced based on vehicle condition Vinyl: $11.00/sq.ft and down (with Avery EZ or 3M vinyl, laminated, I guess) Install: from $1.5/sq.ft to $9.00 (flat to curved surfaces)
How would you folks there do the pricing? I think it is a bit high, but the author thinks this is labor intensive and not much margin there. Add your comments please.
-------------------- Peter Xing peter@wonderfulgraphics.com Wonderful Signs & Graphics 55 Chrystie Street New York NY 212 431 5957 Posts: 43 | From: New York NY | Registered: Jul 2003
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posted
Can't help w/ production costs since I don't do digital. I price my installs at a flat $40/hr, regardless of surface.
-------------------- Pete Sharkins MotoArts Decals and Signs New Kensington, PA motoarts@yahoo.com * All vinyl, all the time * Posts: 138 | From: New Kensington, PA | Registered: Mar 2004
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I don't do wraps but think if a vehicle takes 8-16 hours to wrap not including production time, plus reproducing any panels that may get damaged while installing, it can really dissolve profits in a hurry if you don't charge accordingly.
Plus the fact that a full color wrap when done right is a great advertising op, of course you need to be in a market that can support that type of work. Some country bumkin probably wouldn't be able to sell as much of that work as say, somebody in Las Vegas where trucks and cars now have giant mobile full color LCD displays mounted on all outside surfaces.
-------------------- "If I share all my wisdom I won't have any left for myself."
Mike Pipes stickerpimp.com Lake Havasu, AZ mike@stickerpimp.com Posts: 8746 | From: Lake Havasu, AZ USA | Registered: Jun 2000
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