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» The Letterville BullBoard » Letterhead/Pinstriper Talk » Island Sign logo & sign critique (Page 1)

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Author Topic: Island Sign logo & sign critique
Doug Allan
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My sign was clipped by a box truck recently. The main panel took a beating when it hit the ground.
I am interested in some letterhead input on the existing layout, or on new improved layout or construction alternatives.

The truck should not have been backing up there, but I've installed welded brackets to raise it up out of harms way. I replaced the damaged sign for now. I will probably stay with a new main panel size of 2' x 8' since I have the steel in place to receive that.

Here is how my logo appears on my truck, business card, & yellow page ad. It is usually on a black background


(The paint blobs are in the shape of the Hawaiian Island chain)

The original sign has the name jig-sawed out of MDO & stud mounted w/ 1/2" stand-offs. The 2 triangles are flush mounted 1/2" panels.(far one with arrow says "IN BACK")
Logo & spectrum are edge prints, border, arrow, brush & lettering are reflective & pick up headlights well at night.

At the back of my building where I am, my sign over the door is an old sandblasted sign in wood tones. I've always felt that I should tie in to the same colorful look as the front sign so I could make a completely new & different sign up front & move the old sign back over my door. (& change the "IN BACK" part)

Suggestions would be most appreciated. Tear it up, I'm ready to hear it & would benefit from honesty here.

For what it's worth edge printed decals have become a major part of my business, vinyl on MDO, sintra, magnetics & vehicles make up most of the rest. Very little sandblasting & dimensional stuff. Screenprinting is in the legal name, but somewhat phasing out.

[ December 08, 2001: Message edited by: Doug Allan ]



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Doug Allan
http://www.islandsign.com

"you get what you settle for"

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Cam Bortz
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My first impression is that the white areas on the triangles compete with the main copy. Overal I find the design a bit too busy; there's a lot going on here, and not all of it conveys a clear message.

--------------------
"A wise man concerns himself with the truth, not with what people believe." - Aristotle


Cam Bortz
Finest Kind Signs
Pondside Iron works
256 S. Broad St.
Pawcatuck, Ct. 06379
"Award winning Signs since 1988"

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RonniesTintSigns
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Doug,
Personally the only thing I don't find flattering is the rainbow pyramid at the bottom, otherwise I like it!

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Ronnie Conrad
Augusta,Ga

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Doug Allan
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Thanks for the feedback so far. I see your point Cam. The logo doesn't really seem to fit on my sign since I want my name to be large. I probably sould quit trying to force it in there.

[ December 08, 2001: Message edited by: Doug Allan ]



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Doug Allan
http://www.islandsign.com

"you get what you settle for"

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Felix Marcano
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Bummer. I couldnt see the photos..

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Felix Marcano
PuertoRicoSigns.Com
Luquillo, PR

Work hard, party like a tourist!

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Doug Allan
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Photos are up again. I have an ISP that is starting to work like a loose wire shorting out at regular intervals. I got DSL to have constant net access, but free web hosting has kept me using my loose wire connection as well.

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Doug Allan
http://www.islandsign.com

"you get what you settle for"

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Joe Rees
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quote:
The logo doesn't really seem to fit on my sign since I want my name to be large. I probably sould quit trying to force it in there

Doug, there's nothing wrong with the pryamid logo itself, but the second pyramid seems to add clutter instead of balance in my opinion. If the design is narrowed down to three elements it gets simpler. I took the liberty of sketching some possibilities using basic shapes (Very small you will note, big layout secret). The rainbow background could still work in a variety of positions in there. See if this gives you any ideas.


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Joe Rees
Cape Craft Signs
(Cape Cod, MA)
http://www.capecraft.com
e-mail: joe@capecraft.com

SONGPAINTER Original Sign Music by Sign People NOW AVAILABLE on CD and the proceeds go to Letterville's favorite charity!
Click Here for Sound Clips!

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Doug Allan
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Thanks Joe,
I've been messing with layouts for some time now since your post. I'm not happy with results yet but wanted to add my variations here in color and hope for more feedback.

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Doug Allan
http://www.islandsign.com

"you get what you settle for"

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Jerry Steward
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Well, judging by the simple, easy to read letterstyle you chose for the name, you want people to get the message fast & clean. I would simplify the other elements in your design, like getting rid of the triangles, the globe, & the banner. Stick with the paint palette, but bring up the size of the islands so you can tell there islands, (maybe with some ocean around them), and you should use that edge to give some pizazz to your letters. Just my input!

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Jerry Steward
Sign&Print
Bethlehem, PA

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Doug Allan
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Jerry,

I think you got me moving in a good direction. The triangle is a prism for any who may not have interpreted that, but it is somewhat in the way. I now have a larger pallette with more 3D realism in the islands. I thought about water, but came up with this Koa wood look instead for the pallette. I want to do cut-out componants again, & there is room for the pallette to be reaching out above the 2' height of the main panel.

It wood be cool to carve a brush & have that 3D. The way my logo has always been, the brush is not accurate in how it comes out of behind the pallette and goes through the back of a letter that is in front of the pallette. This hasn't looked too bad on flat prints but will be a problem if I want to carve a brush.

I have tried some color variations for the background, lettering & shadow. I'm not sure what to do with that yet.

Here's what I got going now if anyone want's to comment further.

& here's a close up:


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Doug Allan
http://www.islandsign.com

"you get what you settle for"


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Mark Neurohr
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Doug,

Each design keeps getting better and better! I think the last drawing with the wood pallet looks very professional! I'm wondering if the general "Joe" public would notice the clever design of the Islands in your design?? Would it help to lable them or would that confuse an already great looking sign?

Mark

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Mark Neurohr "Ernest"
Paintin' Place
141 Sunnyside Road
Kittanning, PA 16201

724-859-0859
mneurohr3@yahoo.com


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cheryl nordby
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Hey it's looking great Doug....Maui is a great place indeed...someday I will stop in and say hello.
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Doug Allan
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Mark, It does get overlooked but it is seen as the intended paint blobs so thats OK.

(To you painters out there, forgive me, but that artistic icon of a pallette was too cool not to steal once I "saw" the vision of using the island shapes. I will get my hand lettering lessons going at a meet some day.)

When people do see the islands then they like it even more for it's subtlety (sp.?) Also I think the profile of the island chain (which is used out here quite a bit) is more easilt recognized by residents.

Any background or letter color suggestions? more textures anywhere? Comments on the 3D carved paint brush idea & it's own set of design integration challenges?

--------------------
Doug Allan
http://www.islandsign.com

"you get what you settle for"


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Matthew Broadus
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Doug, I agree this design is evolving into a really killer layout. Now for my 2 cents,try a dark blue to light blue fade from bottom to top of the background (like water) and maybe even add a horizon line. The lighter color of blue at the top will help the wood stand out better.Now that you've gotten rid of all the "clutter", maybe try a serif letter style to dress it up, like fritz quadrata or similar. I would also make the letters gold leaf and make the border an inset border also gold leaf. While you're at it make maui gold that way it goes with the letters!Of course this shows there are thousands of ways to make an effective sign, post a picture when you finish the sign I'm sure it will be a masterpiece. By the way, I plan to be in maui in June, I'll stop by and get you started hand lettering.

[ December 12, 2001: Message edited by: Matthew Broadus ]



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Matthew Broadus
Matthew Broadus Advertising Jacksonville, Fl.
mattbroa@alltel.net

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Doug Allan
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I bought Island sign from a screen printer 6 years ago. About the only thing left from that purchase was some old screen printing equipment, & avant garde lettering. He never had a logo but the font on his cards & invoices seemed like it had been around before me, so I have been loyal to it. (except to switch to bold

So since it has been on my signs trucks cards & invoices etc. I'm not sure I ought to change it.

As for colors I think Matthew has some good suggestions. What do you think?


--------------------
Doug Allan
http://www.islandsign.com

"you get what you settle for"


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Ryan E Young
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I love the last design. Looks Great

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Ryan Young
Indocil Art & Design
indocil@comporium.net
803-980-6765


I highjacked Letterville!!
Winter Muster 2004

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Jerry Steward
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Dude! Give your name a thin red outline, beef up the black o/l, & keep the white thin outside that, & whamo! I think your on it. It would be easy to give your letters a prismatic look though, for a classic look that would probably help you sell more signs like it. Yeah, there's always something. PS. I wish I could depict design details -woodgrain,island detail, as nice as you do! What software do you use?

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Jerry Steward
Sign&Print
Bethlehem, PA

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Joe Rees
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What a pleasure to see each incarnation improve. The last is SUCH an improvement over where you started. I have to keep scrolling back up to version 1 to believe it's the same job! I didn't even get the islands in the pallette till they were more of a focal point. And the blue blend b/g compliments the orange'y' woodgrain so well - not to mention the obvious reference to water. I'd say this puppy's rockin' now!

How about an update when you get the finished sign installed. Thanks for sharing and letting us contribute.

--------------------
Joe Rees
Cape Craft Signs
(Cape Cod, MA)
http://www.capecraft.com
e-mail: joe@capecraft.com

SONGPAINTER Original Sign Music by Sign People NOW AVAILABLE on CD and the proceeds go to Letterville's favorite charity!
Click Here for Sound Clips!


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Brian Cornwell
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Oh yeah . . . you're on top of it now. I also missed the reference of the paint to the islands. Nice touch there. I think you're down to the final outlines. That blue almost makes it into a photo of the sea. Great work Doug!

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Brian Cornwell
AutoMotivation
Plymouth - MA - USA

"The Customer Can Have
Any Color He Wants So Long
As It's Black" -- Henry Ford

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Arvil Shep' Shepherd
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Don"t change a thing...you have it now...
BTW are you Left Handed ????????
Shep'

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Arvil Shep' Shepherd
Art by Shep'
--------
" Those who dance are thought to be mad by those who cannot hear the music "

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Doug Allan
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Thanks for all the help & the feedback everybody!
I can't believe the difference either. I will post another tweak or 2, but it is getting close to production time. Photos will be posted (you know how this kind of project never gets priority treatment though)

Shep I'll say I'm left handed before I'll flip the pallette around! He He (Backwards huh?)

Jerry, I use Photoshop.

--------------------
Doug Allan
http://www.islandsign.com

"you get what you settle for"


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Mike Languein
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Well, if I don't think I see Helvetica Medium there!!

I don't mean to pick on you, Doug, but obviously you aren't a Sign Painter - why use the palette at all? OK, I do mean to pick on you but I'm trying to be nice about it. I would put the island colors in the Roy G. Biv order. Helvetica? (shudder)


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Doug Allan
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I tried to explain that I see an artists pallette as a universal icon representing artwork. I have done a number of paintings in acrylics & water color. No, I don't paint my signs using a pallette. I have done handpainted embelishments on vinyl signs & banners & see no reason not to use a universally recognized symbol of artistic creativity just because I specialize in computer generated artistic creations.

Mike, for a doctor of letters you should "brush" up on your fonts if you think that was helvetica in my layout.

As for the ROY G BIV, I altered that order to let the island of Maui be green. (which it is!)

[ December 13, 2001: Message edited by: Doug Allan ]



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Doug Allan
http://www.islandsign.com

"you get what you settle for"

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Jack Davis
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Great evolvement Doug. I know you must be tired, but I feel a little bit more background of the blue fade would allow a stronger grab to the viewer. I'm still working on mine, and back the the drawing board. I can't achieve my goal in the direction that I'm headed. Jack

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"Don't change horses in midstream, unless you spot one with longer legs" bronzeo oti
Jack Davis
1410 Main St
Joplin, MO 64801
www.imagemakerart.com
jack@imagemakerart.com

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Brad Funk
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Looks great Doug! The only thing i would change is, using a block shadow instead of a drop shadow. Might add some dimension and ease of reading.

--------------------
Brad Funk
Artisan Signs
Phoenix, AZ
www.artisan-signs.com

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Doug Allan
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I am really enjoying this process of trying out the ideas that have come up on this thread.

Jerry, I did try the thin red outline & fatter outline, but then I started thinking about the prismatic letters. I have always loved that look in other signs I've seen. I have a few fonts, but once read an article about how to make my own.

I would like to stick with Avant Garde but finally put in the time to create prismatic contours for my few letters in this font.

Also tried Bronzeo's suggestion of proportionately more blue background.

I am posting the last version above the latest so I (we) can see the difference better. I think the prismatic style could be made to work for me, but I need to get the color contrast happening. The gold leaf (signgold) looked good in the last incarnation so I tried a lighter transparent version over the gold colors I filled my prismatic contours with. I don't know if I can use gold & still come up with 2 good variations to read well from a distance. I think I will have to choose between gold or prismatic.

[ December 15, 2001: Message edited by: Doug Allan ]

[ December 15, 2001: Message edited by: Doug Allan ]



--------------------
Doug Allan
http://www.islandsign.com

"you get what you settle for"

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Si Allen
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Now yer gittin there!
Make the brush handle come out under the n, instead of out the g....then you could carve it!



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Si Allen #562
La Mirada, CA. USA

(714) 521-4810

si.allen on Skype

siallen@dslextreme.com

"SignPainters do It with Longer Strokes!"

Never mess with your profile while in a drunken stupor!!!

Brushasaurus on Chat


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Doug Allan
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Good Call Si,

Also wanted to look at the prismatic style without the gold texture!

[ December 16, 2001: Message edited by: Doug Allan ]



--------------------
Doug Allan
http://www.islandsign.com

"you get what you settle for"

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Rob Clark
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Very intreging watching this logo evolve, good work everyone.

Shows the truth in the old philosophy that.....
"Less is more"

RobC

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Rob Clark
Rob Clark Design
11 Lassig st
Moore Park Queensland Australia
0741598092


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Tim Barrow
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This is fun,....One last note Doug,....lose the sharp corners or redefine the rectangle shape into a rectangular panel,...just this thing I have about square or rectal,...oops rectangle shapes,...

[ December 18, 2001: Message edited by: timi NC ]



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fly low...timi/NC is,
Tim Barrow
Barrow Art Signs
Winston-Salem,NC

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Doug Allan
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Since this thread is back up in view again I just want to say how stoked I am on the results.

Thanks go to Cam & Joe Rees's suggestion to start losing the clutter, & Jerry getting me to lose even more, enlarge islands & try prismatic lettering. Matthew 's dark to light Blue background idea worked great along with Jack'scontribution on having me increase the ration of background to foreground. Si solved a dimensional glitch in the layout of the brush, & I think I am about ready to call it a new logo.

I posted a .jpg of 5 steps of evolution on the portfolio page, & other then a little pinline color adjustment, I am now looking at the final material choices & cutting, carving & layering decisions for the panels.

I know it will be a little ways off but will have pics when the sign is done!

--------------------
Doug Allan
http://www.islandsign.com

"you get what you settle for"


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Doug Allan
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Well Timi, I think you have a point there. It does look pretty good without corners. Also added a slight shade to the white inset border as suggested on another thread. Went with a tan out of the lettering.



--------------------
Doug Allan
http://www.islandsign.com

"you get what you settle for"


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Si Allen
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Hey Doug.........loooookin good!



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Si Allen #562
La Mirada, CA. USA

(714) 521-4810

si.allen on Skype

siallen@dslextreme.com

"SignPainters do It with Longer Strokes!"

Never mess with your profile while in a drunken stupor!!!

Brushasaurus on Chat


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John Deaton
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Great job.

[ December 18, 2001: Message edited by: John Deaton III ]



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Maker of fine signs and
other creative stuff.
Located at 109 N. Cumberland ave.
Harlan, Ky. 40831
606-837-0242

Posts: 4172 | From: Ages-Brookside, Ky. Up the Holler... | Registered: Jul 1999  |  IP: Logged | Report this post to a Moderator
cheryl nordby
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Member # 1100

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I think it looks SWELL! It really has been fun watching the transformation. Now...the only thing I would do is move the dot of the 'i' up a tad.....and it is perfect! Nice job Doug.
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Jerry Steward
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Doug- Hey wow, it's good. This has got to be the neatest transformation on-line I've seen yet. Although I've got a few ideas, I wouldn't give you anymore input to this baby. All that's left are the little idiosyncrasies that make it yours. Giving more is like picking out underwear for you. Don't wanna go there....
Thanks for Sharing.

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Jerry Steward
Sign&Print
Bethlehem, PA

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Doug Allan
Resident


Member # 2247

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Preston McCall sent me this design & I wanted to give everyone else a look at it too. It has some character & will probably make a nice edge decal for my sample wall.

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Doug Allan
http://www.islandsign.com

"you get what you settle for"

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Brad Funk
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Member # 1351

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One thing that might be cool is enlarge the name until the I,g, and n slightly protrude outside the border. To me "Island Sign" needs to be a bit bigger. Great work!

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Brad Funk
Artisan Signs
Phoenix, AZ
www.artisan-signs.com

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Preston McCall
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Now that I see it later, I agree about extending the name beyond the borders. Good point!

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Preston McCall
112 Rim Road
Santa Fe, New Mexico
87501
text: 5056607370

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Alan Johnson
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Sometimes I think It would be easier ,better to have our own sign designed by another letterhead , rather than going nuts

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Alan Johnson
Alan Johnson Grafix
Blairstown, NJ
07825
[URL=http://www.alanjohnsongrafix.com]

Posts: 261 | From: Blairstown, NJ | Registered: Dec 2001  |  IP: Logged | Report this post to a Moderator
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