I didn't design the logo (blue/red letters in little boxes), but here are two designs I'm showing to the customer for an A-frame sign. Working with their logo was a challenge for me.
Any comments or suggestions for improvement are encouraged.
Posted by Bob Stephens (Member # 858) on :
So unfortunate. The white version is the better choice of the two.
Show the client how you can improve the readability of the logo by putting a white outline around the blue letters to separate the blue and red. That combination of color is as bad as black and red.
I think theres too much negative space in the composition and it needs to be pulled together more.
Posted by Jillbeans (Member # 1912) on :
Hey Scoot- To add to the confusion, I prefer the black design. I agree that your elements need to be pulled in tighter, with more negative space around the whole shebang. Love- JILL
Posted by Doug Allan (Member # 2247) on :
can't see it for some reason... tried opening in its own window.. still no luck
Posted by Ed Williams (Member # 846) on :
I can't see it either.????
Posted by jon gough (Member # 4223) on :
hi all, new to this, i cant see the di=esigns either. how do i open them? i pick the shortest in the supermarket tro find the village idiot is at the front of the queue
Posted by jon gough (Member # 4223) on :
and i hope your spelling in the designs isnt as bad as mine is at the moment!!!
Posted by Tasmus (Member # 445) on :
I vote for the black one too.....explain that there will be no legibility to what they have, and at the very least encourage them to let you convert the letters inside the boxes to white. the contrast will help a ton, even if the font is ugly. You also might try a red to black fade from the bottom the way you used the blue on the white version.....just a couple of thoughts.
Bob, you would hate my stuff.....my whole color scheme here (on the outside of our building) is Gray white black and red. Barry
Posted by faye adele welsh (Member # 4164) on :
scooter, i liked the black design, brought out the lettering. sometimes the customer is asking for all that info,making it look good is your job. think it looks good. fiddles,(just an uneducated bystander opinion.) Posted by Felix Marcano (Member # 1833) on :
What I'd do well, really I'd kill whoever designed the blue & red logo.
But really, I'd do the white one, but have the blue gradient all around the edge instead of only at the bottom. I'm not real sure if I'm explaining it well.
Posted by Felix Marcano (Member # 1833) on :
I take it back. I'd go for te black. Easier to read.
Posted by Joe Endicott (Member # 628) on :
I'm voting for the black version also. I agree with the comments about the negative space. You may want to have a little more fun with the red & blue panels. Bigger, going off the side, maybe.
just a thought.
Posted by ScooterX (Member # 2023) on :
Great feedback everybody.
The customer picked the white one. He and I both liked the black one better, but he felt the white one would work better on the street in terms of the other signs and buildings and such around it.
I'll take a look at the negative space around the stuff.
I think its interesting how different people have interpreted the existing information and re-organized it. My attempt was to put the NAME as the most important thing, but I can see that it doesn't really have to be . making "FRESH" or "TAKE OUT" the dominant message can be equally appealing. by making the name the dominant part, everything else had to get small.
One thing about San Francisco, is that you don't need to read these signs from far away. its really just to give info to pedestrians and not to try and stop drive by traffic. i'm learning that smaller can sometimes be better on a sidewalk sign.
Posted by Checkers (Member # 63) on :
I realize that it's after the fact but I gotta put in my 2¢ I do like the black designs better just because it's different and seems to be a little more fun. However, I feel black is not a good color for a resturant. Also, My thoughts on a frames is that they're meant to lure impulse buyers in to your store as they're passing by. Since they're already in front of the store, the name is not as important as trying to get them in. Here's what I would have suggested It's far from perfect, but it shows you my thought process. Give them a reason to come in first and worry about the details later.
Havin' fun,
Checkers
Posted by Deb Fowler (Member # 1039) on :
I like both, but the dark one has more drama! Please separate blacks from reds and blues from reds also with a bare minimum of white or light as the black and red get muddy and the blue and red vibrate. But, thanks for bringing back the wow of sandwich signs, Scooter. CHeckers, yours is bright and punchy too! all I can do is wow it when my eyes settle down from the psychedelics of blue and red! Have fun, and get ready for more customers on the block wanting their signs done too!
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