I'd like to hear your comments on this. I like it ok, but not sure what it needs. I think it's a little wordy, but I need all the info. Comments appreciated!
Thanks,
[ July 18, 2002, 02:41 PM: Message edited by: Chuck Gallagher ]
Posted by Rick Chavez (Member # 2146) on :
I think it's a little wordy also, and I think I count 6 typefaces? Even if some are the same typeface of a different weight they look a little to different in this layout. Plus I see a lot of different digital effects, going on, I would try simplify it a bit, you definitely have "da skilz", no need to show them all at once Rick
Posted by Mike Pipes (Member # 1573) on :
Is this to advertise Edge printing? If so, I would change "Digital Graphics" to "Digital Printing", otherwise when I hear Digital Graphics I'm thinkin of graphics viewed solely on a computer.
It flows a little nicer using "printing" too.
Other than that, I would almost drop the "Sign and Design" then beef up the phone number, it's lookin kinda lost or burried in the shadows there. Maybe make the "sign and design" smaller sub-copy if you just have to keep it.
Posted by Chuck Gallagher (Member # 69) on :
Hi Rick,
Thanks for the comments. I'm trying to "show" what can be done with the digital effects, but maybe I got carried away and was trying not to, too!
Posted by Chuck Gallagher (Member # 69) on :
Hi Mike,
I thought about "printing" too, but didn't want to be confused with a "printing co." And the Pro Graphics Signs & Design is the name of the co. so it has to stay.
Thanks for the advice.
Posted by Chuck Gallagher (Member # 69) on :
A revision from the advice.......... Posted by Desire Rusovsky (Member # 2876) on :
For me the "Digital Graphics" lack of space beetween the letters, and it's aggravated by the narrowness of them. Personnally I would have "Digital Graphics" bigger and the name of your shop smaller.
A swiss opinion Posted by ScooterX (Member # 2023) on :
short answer: too busy.
long answer: 1. do the "squint test": squint at it, and it all becomes one blob of yellow brown black.
2. outline heirarchy: you've got this massive black contour line (outline) around EVERYTHNG. that makes the triangle shape just as important as your business name and the phone and all the other stuff.. heavy line should be for the most important, and the least imporant should have a very light outline (or none at all).
3. color use: the black is the dominant color, but the least useful "information". the second most dominant color is the red in the phone block - but its a background color. you've sort of reversed the whole idea -- the red and black should be the MOST important information, not the least.
4. i cant tell what the little squares over the "i" in graphics are about -- are those pixels? whatever they are, they lead my eye away from the message because they -- and the triangle -- are the "active" elements.
5. surface "height": everything is "floating" above everything. your logo is airborn and about to float away... even the triangle looks a little unstable.
6. surface detail: too many effects. one cool effect is nice. seven effects pretty much just cancel each other out.
7. dynamic shapes: the triangle "cuts" all your words in half. you sort of end up with "ProGr". kind of like getting served a sandwich with half of it about to fall off the plate.
I hope this doesn't come across as too harsh, but i was trying to be clear in what i see happening. you've got neat effects, but i think you need to go back, simplify and clean up. you don't need to show every color to let people know you can do color...
Posted by Suzanne (Member # 3107) on :
Hi Chuck, I think it looks great, but I agree with the others that there are too many fonts and too many different colors for the text, which makes it look a little busy. I would use the same typestyle you used for the "ProGraphics" for the the "Digital Printing" and make that a little larger. I would also use the same silver color for "Digital Printing" that you used for "Signs and Design" It's definately eye-catching though. Good luck with it! Suzanne www.CreativeEdgeSigns.net Posted by old paint (Member # 549) on :
put this on your computer....in helvetica bold caps..K . I . S . S. will help you when your design gets lost in all you are capable of doing!!!! nice work..but to much for the masses...to understand....you got to remember most people see a sign.....and use only the least amount of their inteligence to view it!
Posted by bronzeo (Member # 1408) on :
Chuck, It is a very attractive design. I would probably pull the "digital printing" off and use it seperately as a service away from your logo. So like for your truck: logo on door and "digital printing" down the bed in a complimenting color scheme. I really like the colors and shapes going on. You could even pull the phone number off as seperate like it would be in a letterhead or below the logo. I think the overall looks great
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