well it may be the near future, but the not so far off future is here now, and it doesnt include ink, thermal or anything solid.
Holograms have been an exciting thing I have been waiting for for some time now and this latest story appears to shed some new light on this soon to be advertising medium.
[ September 26, 2003, 07:08 AM: Message edited by: Bob Rochon ]
Posted by Ray Rheaume (Member # 3794) on :
Bob,
I'd thought of that when I read Dave Parr's post. Kept thinking of all the signage in the movie "Blade Runner" and "Minority Report" and how the electronic signs can advance in the near future.
Animated signs in 3D...yeah, that does get a few cool ideas going. Rapid
Posted by dave parr (Member # 3868) on :
Holly Cow, the future is now, ...what's a guy gonna do with that kind of spare change anyway? $22,500 plus shipping.
Thanks for posting this Bob! Wonder how long before the life size model comes out? We'll have to buy a set of blinders just to walk down the street if we hope to avoid the holographic sidewalk salesmen. Wonder how the competing holographic images will be programmed to interact with each other in attempts to gain our favor. Perhaps one will be able to disable the other, ...feuding holographic salesmen with light sabers. I can't wait.
Posted by Bob Rochon (Member # 30) on :
My first thoughts were for billboard advertising someday, Just think of the cost savings if they never had to build and maintian a structure not to mention being able to change the message with little or no material cost.
and 22,500. shouldn't matter, if I am correct the 4B was just over 10G almost 23 years ago.
[ September 26, 2003, 07:12 AM: Message edited by: Bob Rochon ]
Posted by Dave Draper (Member # 102) on :
The guy that walks into Disney World selling these is going to be rich, cause Disney always wants to be the first to display any new media. Just a thought! Go for it! Posted by Ted Nesbitt (Member # 3292) on :
sweet sweet sweet...I'm with Dave however----it will be cool, unique, whatever as long as the advertising gurus that 'run our business' don't flood the market with it.
one of the big things I'm investigating are Electronic Networked Displays---instantly changeable LED/TV screens at POP areas, in place of signage, billboards, whatever.
the other biggie is going to be 'Graphics Imposition'---mainly at sporting events. You're already seeing it in NFL broadcasts, auto races, etc. pretty soon, they'll be racing blank cars around those tracks with digitally imposed graphics from the sidelines!..
until they start projecting images full-time onto vehicles, etc, I think we'll all still have some work for awhile though...
Posted by Scott Pagan (Member # 2507) on :
a co-worker just returned from Las Vegas last week and he mentioned all the sign work is LED display, even large format. the movies "Blade Runner" and "Minority Report" show how some see signage and advertising in the (near) future going all electric. 3M (and many others, i'm sure) has been developing a bendable thin LED dispaly just for those purposes.
Ted's also right about all the super-imposed graphics at sporting events as well. our college basketball (ACC) TV production company has regional versions of the same game each with seperate advertising on the floor, even over/different than what is actually there at the game.
Posted by Barb Schilling (Member # 13) on :
Slappy Hooper would be proud.
Posted by Glenn S. Harris (Member # 2190) on :
This reminds me a a science fiction story I read recently where advertising and public relations media technology had become so persuasive that a whole industry was dedicated to creating technology to protect humans from it.
Posted by Doug Allan (Member # 2247) on :
Just think, the ideals of capitalism that once were meant to encourage competitive efforts to produce higher quality products while maintaining equitable pricing in hopes to entice buyers based on actual product value will gradually be subverted to the use of futuristic advertising technology designed specifically for brainwashing consumers to desire & subconsciously crave a product or service based on slick marketing, deceptive misrepresentation, & cultural programing. Oh yeah, that already happened
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