I designed a logo for a client a couple months ago and used it on a couple signs. Recently he called needing a set of black magnetics with the logo on it in reverse. No problem...till I set the logo on that black panel, then realized immediately something was wrong. (see pic) The illustration portion of the logo was in NEGATIVE - oh oh. Now why didn't I notice that before? It was an easy enough fix to make the illustration 'right-reading', and thats the way I made the magnetics. Then I put a copy of the new "Reverse" version of the logo on a disk and took it to him when I delivered the mags today. There sitting on his counter was the proof of an ad he was getting ready to run and wouldn't you know it was a REVERSE ad! Boy I'm glad I caught that in time. It bothers me to see logos reversed that don't work...but it bothers me a lot worse when its MY FAULT. Hope this illustration helps somebody save face.
...And in a little more detail - the bottom way looks so much better.
Posted by Darrell Giese (Member # 768) on :
Nice catch Joe. I call it The Casper Effect.
Posted by Don Coplen (Member # 127) on :
Nice lookin artwork...regardless!
Posted by Steve Aycock (Member # 3612) on :
I experienced this often when I was a screen printer doing t-shirts. People have a hard time understanding why they have to choose light or dark color shirts (one or the other not both) or pay for a new film positive, screen etc...
After having printed some of those ugly things in negative for dense customers I have found it odd that a lot of people don't understand what's wrong and think that it looks great. This is often after they as a customer were picky as hell over details that were completely inconsequential.
I see the same thing with white decals on dark window tint all the time.
I try to do 'em right myself.
Oh, and yes that is a nice logo !
Steve
Posted by Glenn Taylor (Member # 162) on :
I know how you feel, Steve. I run into the same thing all of the time.
Great post, Joe!
Posted by Ray Rheaume (Member # 3794) on :
Nice looking design, Joe.
I like the tail on the "Q", an the art is great!
I did some time in the t-shirt biz, too, Steve. Saw a lot of that same situation.
I love when a repeat customer switches color of their trucks,vans, etc., from dark to light. Always fun trying to explain why what they've been getting won't work anymore...especially when it involves doing the artwork over and billing them for it.
