It never ceases to amaze me how CEO's can waste money!!
UPS the company that has been running non-sense ads for "Brown" is now changing to a new logo!
They have announced a new logo and are planning to spend $20,000,000 promoting it for the next 3 years!
Quote"------------------------- The most visible change to the UPS logo is the removal of the bow-tied parcel that appears atop the shield. Ironically, even though the small bow had become one of the most recognized features of the company’s logo, packages with string have not been accepted by UPS for several decades because the string can get caught in high-speed sorting machinery.
The logo now being replaced was designed in 1961 by Paul Rand, a renowned brand designer who also was responsible for the logos of IBM, ABC, Westinghouse and Yale University, among others.
“Package delivery is and will remain the foundation of our business at UPS,” Eskew said. “But as we expand our capabilities and broaden the solutions we bring to our customers, we felt it was the right time to make our logo reflect the company’s evolution.” UNQUOTE"--------------------------
Time to dump their stock!!!!
ernie
Posted by Kathy Joiner (Member # 1814) on :
Oh, the brains of big business. Amazing! They need to spend that on more delivery personel so that the average guy or gal can work 8 hr. days once in a while. The average around here is 10 to 12 hrs. daily.
The younger guys miss a lot of quality time with their families in the formative years.
Posted by AlanD (Member # 1461) on :
They can pay $20mil for a cool new logo...when are they going to do something about those uniforms?
nice logo though: Posted by Mike Pipes (Member # 1573) on :
Yep, it is a nice logo.. simple.. clean.. recognizeable and works in full color as well as strictly black and white.. no extraneous bullcrap like bevels, outlines, patterns or textures.
Posted by Rick Chavez (Member # 2146) on :
Having worked on large corporate identity, 20 million sounds about right, look at Bank of America, signage, brochures, business cards, collateral materials cost millions, that is the scale of the operating cost of these companies. Since most here probably do not charge for design or very little for a logo, that might be in the same caliber of design is any large corporate company, it's the work of changing it out and promoting, or making it RECOGNIZABLE that cost money, and in turn makes money. If customers do not recognize the logo, the company loses money, makes sense to me, just the size is larger than what most of you are used to dealing with. I guess if they kept ther old logo it wouldnt be a problem, but then with a new logo, there comes signage, and new signage helps the sign industry, and in turn helps us. Rick
Posted by Checkers (Member # 63) on :
I have to comment about the attitude about this post. I realize that with current events everyone's not in the best mood ,but, this is great news for signmakers. I.M.H.O. it should read a little more like this... Great news people, UPS just announced that they will be spending $20,000,000 to improve their corporate identity. That's a lot of money that they'll be spending on signs, window lettering and vehicle graphics. Hopefully, we're gonna get a slice of that pie. Personally, I could care either way, Our company doesn't do work for UPS. However, there's many sign shops that do make signs for them and this may be bonus time. Now if we could get the rest of corporate America to follow UPS's lead and update their image more often, we all would be happy.
Havin' fun,
Checkers
Posted by E. Balch (Member # 3545) on :
Checkers,
You are completely right. When it comes to big business I've got a bad attitude (of course it took 30 years to get this way).
I guess I was looking at it as a customer and stockholder rather than as a possible vendor.
ernie
Posted by Mikes Mischeif (Member # 1744) on :
With 27 billion in revnue (1999), I'd say thats chump change. They have 500 aircraft and 150,000 vehicles worldwide. Someones gonna make some cash.
The logo looks like an ACORN with a bad "comb over" in my humble opinion.
They probably spent six figures to get this design....
[ March 26, 2003, 01:26 AM: Message edited by: Mikes Mischeif ]
Posted by David Fisher (Member # 107) on :
Several years ago I did a revamp on an Avis franchise. The franchisee was not impressed that the powers that be had decided on a logo revision. He sprouted a lot of figures at the time about the amount of money he paid as part of the company's advertising levy, none of which I paid much attention to but I do recall they were substantial amounts. The end result - change all signage and printed matter from the original logo of white Avis on a red background to red Avis on a white background. I wasn't complaining but I had to stop and spare a thought for the guys that sold that idea. No doubt backed up by considerable studies and a lot of expensive market research they had the considerable balls to sell it successfully. Put yourself in their place, I applaud them but i wouldn;t swap places for love nor money. I couldn't do it, I'd keep laughing and blowing the whole deal. David
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