This has been in my head lately. What is the best shape for a logo design? In reality, a logo is going to be used from business cards to vehicle lettering, and everything in between. So what do you go for. A square, rectangle, circle? It seems like no matter what you pick, you will be limited at some point. This has stirred up from so many people waiting until they get their vehicle lettered to have a design made. For example, say I design a rectangular design to suit their van, and then they come back and need the same design on their square box sign, it has to be so small. Is their any solution, or anything I should keep in mind?
Thanks, Brian Cissie
Posted by Bob Stephens (Member # 858) on :
I doubt there is any one best shape. I would hate to think that I would be limited to only one. Thats the beauty of design. Infinite possibilities to come up with the shape that right for the clients image.
We will always have to work around different formats with a logo. Thats part of the challenge in designing one that works for multiple situations.
This is the reason shoes come in so many different sizes and colors.
Posted by David Harding (Member # 108) on :
Although I have designed many logos, I do not consider myself a good logo designer. Some people have designs oozing out their pores, I stress over every one, wondering if I can do it this time. My strengths lie more in the choice and use of materials and the overall layout than the mechanics of the actual logo itself.
In my decidedly unexpert opinion, the best logo design is one that graphically tells the story of what the company does, whatever shape that takes. Simplicity is best, and a logo that works in black and white is even better still. Some logos do not tell the story but have become so ubiquitous that the story does not need to be told (think golden arches). However, for most of our customers, that will never be the case.
Because of the fact that it is difficult to come up with a layout that works in all configurations, many corporations have several authorized layouts of their logo and typeface, some stacked vertically, others horizontally.
In some cases, the logo may dictate the shape of the sign. Other times, the available space to work with determines the final placement of the logo. It is all part of the challenge (read: fun) of the design process.
Posted by John Martin Robson (Member # 1686) on :
Brian
One design philosophy which I often adhere to and which stems from Architecture is “Form follows Function”. This is to say we do not choose our form and then design within it, but rather we study function first, and form emerges from that…………If we choose our forms first, then we are often constrained and limited.
My best designs, work or ideas come when I set aside my preconceived notions and attachments to them.
