Hi: I am looking for a font used for a brand of panit call:"Benjamin Moore & Co.", I don't know the name of it, Can someone there help me? Thanks all.
Posted by Stephen Deveau (Member # 1305) on :
Call (Benjamin Moore Paints) to locate their Logo. or lettering style.
Good Luck!
Posted by SIHopkins (Member # 2118) on :
hi linda,
go to logotypes.ru/ look under benjamin hope this helps steve hopkins
Posted by Jay Nichols (Member # 2842) on :
Hey Linda- the Benjamin Moore logotype is Century Old Style Bold. You can tell by the triangular serifs on the cap 'T' crossbar. If you dont need an exact match, then there are plenty of bold roman styles that come close-- Dutch 801xb, Tom's Roman, Caslon 224 or Century 731 Bold would probly work.
By the way, that Russian site can be a lifesaver, but be careful- sometimes he cuts corners and this is a good example. His rendition of the logo uses Optima demi. Good luck!
Posted by Chuck Churchill (Member # 68) on :
We did backlit neon cans and formed boxes for a new Benjamin Moore store in November. There are several different elements to their identity and different fonts used depending on what part of the identity you are making. Check carefully with your client as to just what component of the identity you need.
I would suggest you figure out who the Benjamin Moore rep to your dealer is and get a set of specs from them. Benjamin Moore spent big bucks about two years ago to have their identity overhauled. We found they were intrested in getting it right.
I may be able to fax you their identiy specs if you send me email about just what you need.
