I was just wandering if anyone has ever placed an ad in any of the weekly heavy truck and trader papers. Naturally focusing on vehical lettering.

The last time I checked I believe you had to buy a 1/4 ad approx $60.00.

If anyone has tried this before I would appreciate your input. What results did you get?

How about the boat or RV papers?

Thanks!!
 

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Please fill out all the requirements.

It helps us know who you really are.

Thanks.
 

I believe that's what the little envelope and person are for in the upper right hand corner of my message.

But I'd be glad to answer any additional questions you might have.
 

Ads like that are good for some folks and bad for others, but if you don't gamble, you stay where you are.
 

Sorry I don't mean to throw old news at everybody but if any body has or still does place ads in weekly heavy truck and trader mags I would appreciate your input and results.

I'm targeting small trucking and construction companies that often times purchase used vehicals and equiptment that will most likely be lettered by someone. These small companies make great clients and plenty of repeat business.

Thanks!!!!
 

Sorry if I sounded abrubt..

But if you look under everyones posting
(Visitors or Members) there is a full address with an E-Mail attachment.

Ok now on with your question.
I have tried Auto Trades as well as Bargain Trade Rag Mags.
More of a waste of money on my end.
Tire Kickers out of one mag and nothing out of the other...

Both were 12 week Ads.
The money could have been used in better areas.

But that is only were I live and may work better for you.
 

Most generally the reason ads don't work is because of either wrong publication ( to general) or it's an ad that I call "name, rank, and serial number." And it gets lost in the crowd.

A good responsive ad will have 5 very important parts. Eliminate any one of them and your response suffers.

1. A compelling headline that will grab a potential prospects attention. (all to often I
see the companies name as the headline. That's a costly mistake)

2. There is nothing that creates interest in your service or product.

3. A responsive ad will also create desire in the prospect.

4. The ad should always have a specific offer.

5. And there should be a deadline or cut off date to create action.

This is how I approach ads anyway. Works for me.

The trader mags. is something I have been thinking about for some time. I would like to be more mobile and letter on site. This particular market is where I seem to be most profitable. So I'm working on a marketing stradegy that will get me these types of clients. Direct mail is by far the most direct but I was just considering another avenue to ad to my approach.

Also, I have found that offering a free gift just for responding to the ad or letter works very well. whether they use my services or not. the free gift is often times a free report. ie... "How to get more clients in a month than you now get all year!" Or something along those lines. Of course in the free report the prospects learn some great marketing stuff that they can immediately apply to their business. But it also serves as an imformative sales letter as well.
Answering questions like what advantage does a well lettered vehical have over the competion. Or how to turn your vehicals and equiptment into a 24 hour selling machine.

These are just a few ideas and examples. I hope this has got your creative juices flowing. It has mine.

Thanks!
 

Ok I am going to try to relate to your questions.

A good responsive ad will have 5 very important parts. Eliminate any one of them and your response suffers.

1. A compelling headline that will grab a potential prospects attention. (all to often I
see the companies name as the headline. That's a costly mistake)

2. There is nothing that creates interest in your service or product.

3. A responsive ad will also create desire in the prospect.

4. The ad should always have a specific offer.

5. And there should be a deadline or cut off date to create action.

This is how I approach ads anyway. Works for me.

1: I myself use image more then just text
because of the importances of my work.
The last thing a customer will look at in my
line of this industry is text only..

Airbrushing is use in text work but I aim for
the potentical Graphics more than anything.

2: I always list all my potential works.
I.E.Airbrushing,Vehicle,Fleet,Motorcycle,
Handlettering,Vinyls,Logo, Designs,Protraits,
Textiles and Leathers,Etc.

3: Reponsive ads will generate business if the
customer is interested.
Many times over the cost of this style work
will stop them in their tracks.
I am not in the market to give discounts but
to offer the public a service that many around
here cannot.

4: Specific offer.
Same as the above. There is no 10% discounts on
my end as it only means they like 20%-30% or
more on the repeat work.
Cost myself just as much the second time to
produce as it did the first.

5: Cut off dates.
To me it like the shark of a Car salesman.
"Well the sales is over in 2 weeks!" You better
run to the bank to get it together.
I never corner the customer as it makes them
feel like a Rabbit being eating by the Wolf!
All I will say is when your ready with your
idea we will sit down and talk about Final
design,Materials,Cost, and Time frame.

I like the Saturn theory (GMC). Never pressure
the person that has the money!
They will buy if you show them the Quality
of Yourself and your Product.

Good topic.
Thanks.