The Letterville BullBoard: Teach Your Customers the Value of Signs

This is topic Teach Your Customers the Value of Signs in forum Old Archives at The Letterville BullBoard.

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Posted by Jennifer Flinchpaugh (Member # 1412) on :

I know I posted this as a reply to another topic, but I'm afraid this valuable info might get lost in the shuffle there. Please go to this site and use the information on it to sell your product and educate your customers. The industry has spent a lot of time and money working on the www.sba.gov website, so please, use it to your advantage.

* * * * * * * * * * *

Greetings Letterheads!

As we have reported in SIGNS OF THE TIMES magazine, when it comes to espousing the value of signs, one of the best tools you as signmakers have at your disposal is the Small Business Administration (SBA) website -- www.sba.gov.

Thanks to efforts from Dr. James Claus of the Signage Foundation for Communication Excellence -- who is now the contracted legislation consultant for the International Sign Assn. (ISA) -- the sign industry is represented on a federal-government site.

Go to www.sba.gov, click on "Starting a Business," then click on "Signage." (Or, skip the clicking and go directly to http://www.sba.gov/starting/signage/index.html.)

There, you'll find hundreds and hundreds of website pages that you can use to educate your customers about purchasing signage and how signs can improve their business.

SBA agreed to allow sign-industry representation on their website because they've found that start-up businesses with good signage are more likely to succeed -- and less likely to default on their SBA loans.

Should you have additional questions about this website, please feel free to contact me directly.

Happy signing and best wishes for continued business success!

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Jennifer Flinchpaugh
Senior Associate Editor
SIGNS OF THE TIMES Magazine
www.signweb.com
jflinchp@stpubs.com
(800) 925-1110, ext. 304
(513) 421-2050, ext. 304
Fax: (513) 421-5144

Posted by Glenn Taylor (Member # 162) on :

Thanks Jennifer!

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Warning: A well designed sign may cause fatigue due to increased business.
http://members.tripod.com/taylor_graphics
walldog@nc.rr.com

Posted by Wayne Webb (Member # 1124) on :

Thanks Jennifer,
I'm bookmarking that!

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"The most beautiful
thing we can experience
is the mysterious. It is
the source of all true
art and all science. He
to whom this emotion is
a stranger, who can no
longer pause to wonder
and stand rapt in awe,
is as good as dead: his
eyes are closed."

Albert Einstein

Failure to advertise is a lot like blinking in the dark. Nobody, but you, knows what you're doing.

Wayne Webb
Webb Sign Studio
Chipley, FL
850.638.9329
webbsignstudio@digitalexp.com

Posted by Robert Beverly (Member # 1907) on :

Well..

Just printed it all!...

Thanx!

I'll just have to do some pledgerizin!...

Drmwvr

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Robert Beverly
Dreamweaver Graphics House
Arlington, Texas

"Dreams come a size too big so that we can grow into them"

Posted by Bruce Deveau (Member # 1600) on :

Thanks, Jennifer
What a fantastic site. Makes me wish I still did signs instead of vehicles.

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Bruce Deveau
331 Main St.
Amesbury, Ma USA 01913
pop04667@tiac.net

Posted by Ken Morse (Member # 1799) on :

Thank you, great resource!

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Ken Morse
Jamn Graphics
Santa Cruz, CA

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