shop up there in the hills and asks for a banner fer instance....I have found that folks don't really know that you might be biddin against premium vinyl over the cheaper stuff and vice versa.I am putting together a flier to give out to clients for a look into the difference between products and general pointers in purchasing a sign. I just read Ken Morse's article on the poster layout and thought it would be great to add to my list.
Things I have already gathered include
1. Lettering size for site application with a visual chart.
2. Colors and contrast (which I can't seem to locate if anyone has a chart) of most powerful color and impact difference.
3. Differences of channel letters and reverse channel etc...also most powerful color impacts
I am looking for case studies on advertising and use of logos as it pertains to different businesses
difference between vinyl's and other material used in today's quicky sticky shops.
and anything else that y'all can possibly think of.
Once I have all the info...I will make it available for y'all to download and use.
Thanks!!!!
Drmwvr
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Robert Beverly
Dreamweaver Graphics House
Arlington, Texas
"Dreams come a size too big so that we can grow into them"
heh
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St.Marie Graphics
& Makin' Tracks Sound Studio
Kalispell, Montana
stmariegraphics@centurytel.net http://www.stmariegraphics.com
800 735-8026
We're chiseling every day of the week! :^)
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PKing is
Pat King of
King Sign Design in
McCalla,Alabama
The Professor of
SIGNOLOGY
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Amy Brown
AMBO Design
Lake Helen, FL
jabrown@cfl.rr.com
"If only my toddler was better with paint & computers!"
I totally agree!.......just did not read the way I wanted it....
for instance...
When a person goes into "Pierre's" shop up there in the hills and asks for a banner fer instance....I have found that folks don't really know that you might be biddin against premium vinyl over the cheaper stuff and vice versa.
I also had no luck accessing the link you list!
Drmwvr
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Robert Beverly
Dreamweaver Graphics House
Arlington, Texas
"Dreams come a size too big so that we can grow into them"
What follows is from memory- dark backgrounds with light letters are usually better than light background/dark letters.
Clarendon usually reads as well as Helvetica. Upper/Lower text generally outperforms all caps. Greens and Blacks on yellow (see next paragraph) are usually better than red and black on white.
Here are a few facts that are useful. The most visible color in lab tests is a yellow green, wavelength 555 millimicrons (Physics 101, 1959). This has been known by scientists for over 100 years.
The first color we see as a baby and the first color that goes away with age is red. That is why the airlines went away from red instrument lights to the orange/green color they use now.
The lab definition of 20/20 is 1" at 50 feet. Architects will specify 2" at 50 feet. A good sign will have 5" at 50 feet (so called maximum impact)
I would like to see whatever you put together on this very interesting topic. Vic G
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Victor Georgiou
AnchorBlanks.com
http://albums.photopoint.com/j/AlbumList?u=1520990
Clipart CD's & FONTS
Designer Sign Blanks
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Karen Tighe,
Strandhill,
Sligo in the Wild Wet West of Ireland.
mIRC = cafe_cruiser
As we have reported in SIGNS OF THE TIMES magazine, when it comes to espousing the value of signs, one of the best tools you as signmakers have at your disposal is the Small Business Administration (SBA) website -- www.sba.gov.
Thanks to efforts from Dr. James Claus of the Signage Foundation for Communication Excellence -- who is now the contracted legislation consultant for the International Sign Assn. (ISA) -- the sign industry is represented on a federal-government site.
Go to www.sba.gov, click on "Starting a Business," then click on "Signage." (Or, skip the clicking and go directly to http://www.sba.gov/starting/signage/index.html.)
There, you'll find hundreds and hundreds of website pages that you can use to educate your customers about purchasing signage and how signs can improve their business.
SBA agreed to allow sign-industry representation on their website because they've found that start-up businesses with good signage are more likely to succeed -- and less likely to default on their SBA loans.
Should you have additional questions about this website, please feel free to contact me directly.
Happy signing and best wishes for continued business success!
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Jennifer Flinchpaugh
Senior Associate Editor
SIGNS OF THE TIMES Magazine
www.signweb.com
jflinchp@stpubs.com
(800) 925-1110, ext. 304
(513) 421-2050, ext. 304
Fax: (513) 421-5144
Thanx Muchly!
I sure am glad their doin somethin constructive with that ole tax money!
I will definately investigate!
Drmwvr
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Robert Beverly
Dreamweaver Graphics House
Arlington, Texas
"Dreams come a size too big so that we can grow into them"
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Victor Georgiou
AnchorBlanks.com
http://albums.photopoint.com/j/AlbumList?u=1520990
Clipart CD's & FONTS
Designer Sign Blanks
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Tyler Malinky
A Step Above Signs
Cleveland, Ohio
440.479.8129
440.842.1894 fax
www.astepabovesigns.com
tmalinky@astepabovesigns.com or exmayors@aol.com
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a.k.a. Brian Born
Harrisburg, Pa
717.652.9073
members.home.net/sign-it/
This isn't Burger King, you can't have it your way.
