------------------ Mike Pipes -----trapped in a box with a computer and a slice of cheese-----
Posted by Dave Grundy (Member # 103) on :
Actually Mike..I have the logo sheets for several national companies that I do work for at their local plants and distributers. They are all pretty much very specific about what can and cannot be done with their logos. I don't think Western Digital is being unreasonable at all since it is THEIR logo.
------------------ Dave Grundy AKA "applicator" on mIRC "stickin' sticky stuff to valuable vessels and vehicles!" in Granton, Ontario, Canada 1-519-225-2634 dave.grundy@quadro.net www.quadro.net/~shirley
Posted by Ken Henry (Member # 598) on :
Actually, this is fairly typical of "directions for usage" pages in most graphic guideline manuals that I've seen. Some are far more stringent and exact, and carry the directions through to things such as shipping labels, packing boxes, pocket embroidery etc.
------------------ Ken Henry Henry & Henry Signs London, Ontario Canada (519) 439-1881 e-mail kjmlhenry@home.
Some days you get to be the dog....other days, you get to be the fire hydrant.
Posted by Greg Sellers (Member # 900) on :
That's pretty much the same as some of the ones I've delt with. Including Texaco and Bellsouth.
Very typical, and I don't think it's unreasonable at all. Actually, I have seen much more stringent guidelines including very complicated color scheme rules. Sometimes they are so complicated it is hard to decipher them because the technical writer that wrote the guidelines didn't understand what he/she was writing. Then it takes a lot of phone calls, faxes or emails to determine what the company will approve. Some of the companies I have worked for even have passwords to access their logo guideline data and it's all a very secretive attempt to keep people from even reading the requirements for their logo reproduction!
I agree this is fairly typical. And like Brad mentioned these are easy to understand, compared to some.
I run into this not only in the sign business but I also have to adhere to these guidlines when I run adds for the computer shop, and use logos.
------------------ Dennis Veenema The Sign Shop Dresden, Ont. & GigaBytes Plus "Where the plus is the service!"
Posted by Mike Pipes (Member # 1573) on :
It must be my free spirit then.. any kinda restriction is like a chain around my neck.. kinda like having to actually wear shoes to the office.. or pants for that matter..
------------------ Mike Pipes Digital Illusion Custom Graphics Lake Havasu City, AZ http://www.stickerpimp.com
Posted by Steve Eisenreich (Member # 1444) on :
This is wonderful I wish every customer gave me this much information. Most customers give me a raised printed business card with a tiny little 100 dpi logo and they say that's what they want just fix it up a little. Western Digital supplies all the files in workable vector format. All you have to do is say yes.
------------------ Steve Eisenreich PC Bytes Cold Lake, Alberta pcbytes@telusplanet.net
Posted by Sarah Clark (Member # 413) on :
These places pay big money to get these logos designed and they want them exact when they are reproduced. Not unreasonable. If you want to do the logos try to follow guidelines, however if you wear no pants or shirts in your shop you may not have too many customers to worry about
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Posted by Louis A Lazarus (Member # 763) on :
The customer is "our boss" and it's our job to please him. Even though sometimes these corporations take it a bit too far...so what...it's their logo and they are paying the bills. I have no problem with logo sheets. The sad fact of the matter is that these corporations pay tens of thousands of dollars for logos just like Western Digital's. If they had any brains, they would go to the local sign shop and let the real artist design something much nicer for a fraction of the cost. Indeed...it's true...it's true....we are under-valued and under-paid. I would be willing to bet Western Digital paid $50,000 or more for that logo. Would anybody here volunteer to design a logo like that one for ....let's say....half that price? With our computer sign making software and endless supply of fonts...how difficult could it be.....hmmmm?
------------------ Louis A. Lazarus Milt's Sign Service, Inc. 20 So. Linden Ave. #5B 650-588-0490 fontking1a@aol.com
