This is topic Brochure critique in forum Old Archives at The Letterville BullBoard.


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Posted by Mark Matyjakowski (Member # 294) on :
 
I'm working on a tri-fold brochure layout and could really use some opinions (I don't get much help from the bosses)
I'm still working on wording.

I didn't even know the boss wanted a full color brochure (in the past it's just been capability sheets)then the "designer" from the printer comes in with one of the most god awful layouts ever (full color meaning red text and green text on white)
so I took over the project and now could use some fine tuning type critique

if you don't mind taking a look and throwing an opinion
http://www.slamgraphics.com/broex

Thanks

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If the world didn't suck we would all fall off ... but, on the other hand ... there's different fingers

http://www.slamgraphics.com
Rochester, N.Y.
mark@slamgraphics.com

 

Posted by Dave Draper (Member # 102) on :
 
Mark,

Your Boss must be pretty old, since he has been in business since 1896! wow!
hahahahhaahha

That brochure looks better than mine...I guess I have "brochure envy" now!

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Draper The Signmaker
Bloomington Illinois USA
Stop in and visit a while!
309-828-7110
signman@davesworld.net
Raptorman or Draper_Dave on mIRC chat



 

Posted by Tim Whitcher (Member # 685) on :
 
Looks very professional, easy to read and visually exciting. The only suggestion I would make is to increase the size of the photo images, to really showcase the work. Interested in designing one for me??

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Tim Whitcher
Quality Signs & Design
107 E Adrian St
Blissfield, MI 49228
qualitysigns@cass.net
 

Posted by Bruce Evans (Member # 44) on :
 
Very nice. Makes me wanna start workin on mine.

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Bruce Evans
 

Posted by Donna in BC (Member # 130) on :
 
Hi Mark,

It's a nice layout, clean and professional. Just about so upscale it looks like an expensive outfit to purchase from, much like a graphic design studio, rather than a signshop.

I don't have alot of time at the moment to thoroughly look through the brochure, but what struck me odd each time I turned a page in the brochure is where it says, Service is the reason why Pierrepont visual graphics. To me it reads like one sentence the way it's situated, which isn't grammically (sp?) correct.

One more thing. Is the last page finished? It appears still in the works with the large white space to the lower left, and lots of stuff on the right.

I know from your previous posts you'd rather hear critiques rather than JUST raves on how we love your work! So allow me to be the first to 'help' you out! hahaha.

Nice work, very professional touch.

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Graphic Impact
Abbotsford, BC, Canada
gisigns@sprint.ca


 

Posted by Mark Fair Signs (Member # 289) on :
 
very nice brochure mark.
classy.


mark

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Mark Fair

Mark Fair Signs
http://www.markfair.com

Home of "Sign of the Month
http://www.markfair.com/signomonth.html

2162 Mt. Meigs Road
Montgomery, Alabama 36107
334-262-4449

mark@markfair.com

"Mark Fair is a Proud Contributor to The Letterhead Site!"



 

Posted by Mark Matyjakowski (Member # 294) on :
 
Thanks for looking
The guy that hired me ten years ago is old but not that old hahah, he retired a couple years back and his sons now run the biz (good guys just not very creative souls)

No it's not finished yet ... it's that left side that you first see after opening the first fold that has me stumped (what to say to create impact before it's opened to the pictures)... so in other words I should have put a yadayada after that "service" semi-sentence for now
I'm thinking of putting a picture of our new 60" plotter with vinyl hanging of with the web address weeded out in that empty space ... or maybe I just need some empty space?
If it looks upscale and expensive ... good ... weed out the tire kickers from the get-go haha.
We do our share of small business work but this is to target a larger corporate market (who's feeding us now)

Next question ... what do you think I should charge them, yeah I work there but am doing all this at home, if it helps double sales I'm still eating mac-n-cheese and they're still driving BMW's ... at least until the buyout's complete and I can start buying in

------------------
If the world didn't suck we would all fall off ... but, on the other hand ... there's different fingers

http://www.slamgraphics.com
Rochester, N.Y.
mark@slamgraphics.com

 

Posted by Linda Silver Eagle (Member # 274) on :
 
Mark...it's fabulous...I like the open left side...on the first unfold (customer's thumb will be there anyway...subconsciously, you are letting them know that you will respect their space.)...it looks clean, simple upfront...the last spread can be improved merely by moving the truck down about half an inch or so (out of the above type)...unless you make the pics bigger. To me...it tells the customer that what they get from you will be concise. (You could ghost fade the pics toward the copy.) Then when you unfold the last time, you are showing the customer all the fascinating things you'll do to build their dreams.

------------------
Linda Silver Eagle
Silver Eagle Graphix Studio
Georgia, USA

ICQ# 60434646

Signwriters never die...they've always got 1-Shot left!
 

Posted by Linda Silver Eagle (Member # 274) on :
 
...it just hit me what I like about the negative...or blank space on the left...if you center that truck vertically from the other pics...like an arrow...it directs the eye back to the logo on top. I must say it's some beautiful design elements in this...You done this mama proud...hehehe!

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Linda Silver Eagle
Silver Eagle Graphix Studio
Georgia, USA

ICQ# 60434646

Signwriters never die...they've always got 1-Shot left!
 

Posted by John Deaton (Member # 925) on :
 
Excellent. Very professional.

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John Deaton III
Deaton Signs&Grafix
109 N. Cumberland Ave.,Harlan, Ky. 40831 606-573-9101

johnd3rd@kih.net
http://www.angelfire.com/ky2/dsigns



 

Posted by Ken Morse (Member # 1799) on :
 
Truly a professional piece of work, great vision you have. I am a little concerned as to why you would expect your employer to pay you for this since they did not request anything from you. If they are driving BMW's and you are not, than they are paying for them with your blood sweat and tears and you are foolish to stay with them with your talent. Neverthless how many hours of work this took X $175.00 per hour for creative new design time is the ticket. Let us all know how you handeled the situation and again this bit of work of yours is killer!

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Ken Morse
Jamn Graphics
Santa Cruz, CA
 

Posted by Sarah Clark (Member # 413) on :
 
My critique would be exactly the same as Donnas. The heading and the unbalanced white space look.

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Posted by Mark Matyjakowski (Member # 294) on :
 
Whoah ... maybe I worded that BMW crack a little harsh.
They are very upstanding guys who for shure contribute blood and sweat.
Maybe for me it's knowing the difference between running the production and running the biz.
They do take care of me... and feed me side work ... and offered this to me as side work.
I actually want to be more than fair on my price on this.
We'll see after the buyout's complete how foolish I'm am... hopefully not too

------------------
If the world didn't suck we would all fall off ... but, on the other hand ... there's different fingers

http://www.slamgraphics.com
Rochester, N.Y.
mark@slamgraphics.com

 



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